SYS-CON MEDIA Authors: Ava Smith, Scott Bampton, Elizabeth White, Glenn Rossman, Pat Romanski

News Feed Item

IndiePix Turns to Marketing and Media Buying Experts at Huddled Masses for Promotion of Groundbreaking, Provocative Film on Male Anatomy

"Dick: The Documentary" available for pre-order September 3 with online streaming premier September 12

NEW YORK, Sept. 3, 2014 /PRNewswire/ -- Huddle Masses (http://www.huddledmasses.com) is thrilled to announce its work with independent film distributor IndiePix on the soon-to-be-released documentary "Dick." As part of the buzz-building campaign, more than 2,000 critics, bloggers and tastemakers received an email link to the YouTube trailer. A five-day marathon of publicity events is set to kick off on September 8, leading up to the September 12 premier.

To say that "Dick" is provocative is an understatement, but that's exactly the impression filmmaker Brian Fender (http://www.brianfender.com/) hoped to achieve. The documentary features a series of candied interviews with 63 anonymous men aged 22 to 83. Their heads out of the frame, each one strips nude for the camera, making his penis the focal point of the shot as well as the conversation.

Fender's interviewees are invited to speak openly about their relationships with their penises and their sense of manhood in general. The film dispenses with all taboos, and many of the subjects remark that never before have they felt comfortable discussing their own bodies and sexuality. These men represent a cross section of modern society, from an ex-marine to a monk to a transsexual.

Fender intends his film to provoke discomfort in audiences, at least at first. He argues convincingly that the awkwardness of seeing and discussing human anatomy is ultimately counterproductive.

"One of the goals with this documentary is to de-stigmatize male anatomy, sexuality and nudity," explained Fender. "It's ironic and even unhealthy that the physical symbol of masculinity is considered so shameful. People literally never talk about the male penis, and so there's a lot of needless mystery and confusion."

The genesis of "Dick" dates back to 2008, when Fender posted a Craigslist ad inviting strangers to his apartment to participate in a documentary. He converted one room into a studio with canvas backdrop and went to great lengths to ensure his subjects felt safe and confident. Filming got underway in 2009.

As a piece of social commentary, Fender believes that "Dick: The Documentary" could have ramifications beyond its humble setting and scope. "I want this film to be a conversation starter. One of those conversations could be the relationship between toxic masculinity and rape culture, and how our silence about male anatomy and sexuality might feed into those phenomena."

IndiePix, a leading distributor of independent feature films and documentaries, prides itself on giving an outlet to filmmakers who push the medium's boundaries. Since 2004, the company has been a resource for independent film fans around the world. The catalog includes classics, festival films and award winners; both established and up-and-coming filmmakers have seen their work reach a wide audience thanks to IndiePix.

"Dick" is significant for its provocative filming and subject matter, but ultimately its more lasting effect may be the honest, humane perspective it brings to traditionally undiscussed topics.

About Huddled Masses

Huddled Masses offers organizations and their agencies access to media buying technology and expertise. The company helps clients grow their revenue and businesses at scale through powerful algorithmic, programmatic optimization of digital campaigns that generate brand awareness and consumer engagement. Huddled Masses specializes in standard and rich media banner marketing, FBX, video, mobile, social media and more with measurable results.

Contact:

Charles Cantu, CEO and Founder
Huddled Masses
79 Madison Avenue, 7th Floor
New York, NY 10016
Email

SOURCE Huddled Masses

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Can we look to the paradigm of cloud computing from a completely different perspective? In his General Session at 15th Cloud Expo, Gundars Kulups, Sales Director at DEAC, will discuss what we can learn from our dining habits when choosing a cloud solution. Gundars Kulups is Sales Director at DEAC, full service data center operator. An IT expert, he specializes in European countries and has worke...
The 4th International DevOps Summit, co-located with16th International Cloud Expo – being held June 9-11, 2015, at the Javits Center in New York City, NY – announces that its Call for Papers is now open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and ...
SYS-CON Events announced today that SOA Software, an API management leader, will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. SOA Software is a leading provider of API Management and SOA Governance products that equip business to deliver APIs and SOA together to drive their company to mee...
As cloud gives an opportunity to businesses to buy services externally - how is cloud impacting your customers? In his General Session at 15th Cloud Expo, Fabio Gori, Director of Worldwide Cloud Marketing at Cisco, will provide answers to big questions: Do you see hybrid cloud as where the world is going? What benefits does it bring? And how does Cisco connect all of these clouds? He will also te...
SYS-CON Events announced today that TMCnet has been named “Media Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Technology Marketing Corporation (TMC) is the world's leading business to business and integrated marketing media company, servicing niche markets within the communications and t...
SYS-CON Events announced today that Aria Systems, the recurring revenue expert, has been named "Bronze Sponsor" of SYS-CON's 15th International Cloud Expo®, which will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Aria Systems helps leading businesses connect their customers with the products and services they love. Industry leaders like Pitney Bowes, E...
We live in a time when seconds – even milliseconds – can have a dramatic economic impact on your company’s future. With technology being the primary conduit for consumer interaction, the user experience is at center stage. User experience will be a deciding factor in separating the future winners from the losers. By building more speed and agility into the application delivery process, DevOps prom...
SYS-CON Events announced today that Parasoft will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. For 27 years, Parasoft has researched and developed software solutions that help organizations deliver defect-free software efficiently. By integrating Development Testing, API/cloud/SOA/composi...
SYS-CON Events announced today that AgilePoint, the leading provider of Microsoft-centric Business Process Management software, will exhibit at SYS-CON's 2nd International @ThingsExpo which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. AgilePoint is the leading provider of Microsoft-based Business Process Management (BPM) software products, has 1,...
The Internet of Things (IoT) promises to evolve the way the world does business; however, understanding how to apply it to your company can be a mystery. Most people struggle with understanding the potential business uses or tend to get caught up in the technology, resulting in solutions that fail to meet even minimum business goals. In his session at Internet of @ThingsExpo, Jesse Shiah, CEO / ...