SYS-CON MEDIA Authors: Dana Gardner, Elizabeth White, Yeshim Deniz, Peter Silva, Blue Box Blog

News Feed Item

IndiePix Turns to Marketing and Media Buying Experts at Huddled Masses for Promotion of Groundbreaking, Provocative Film on Male Anatomy

"Dick: The Documentary" available for pre-order September 3 with online streaming premier September 12

NEW YORK, Sept. 3, 2014 /PRNewswire/ -- Huddle Masses (http://www.huddledmasses.com) is thrilled to announce its work with independent film distributor IndiePix on the soon-to-be-released documentary "Dick." As part of the buzz-building campaign, more than 2,000 critics, bloggers and tastemakers received an email link to the YouTube trailer. A five-day marathon of publicity events is set to kick off on September 8, leading up to the September 12 premier.

To say that "Dick" is provocative is an understatement, but that's exactly the impression filmmaker Brian Fender (http://www.brianfender.com/) hoped to achieve. The documentary features a series of candied interviews with 63 anonymous men aged 22 to 83. Their heads out of the frame, each one strips nude for the camera, making his penis the focal point of the shot as well as the conversation.

Fender's interviewees are invited to speak openly about their relationships with their penises and their sense of manhood in general. The film dispenses with all taboos, and many of the subjects remark that never before have they felt comfortable discussing their own bodies and sexuality. These men represent a cross section of modern society, from an ex-marine to a monk to a transsexual.

Fender intends his film to provoke discomfort in audiences, at least at first. He argues convincingly that the awkwardness of seeing and discussing human anatomy is ultimately counterproductive.

"One of the goals with this documentary is to de-stigmatize male anatomy, sexuality and nudity," explained Fender. "It's ironic and even unhealthy that the physical symbol of masculinity is considered so shameful. People literally never talk about the male penis, and so there's a lot of needless mystery and confusion."

The genesis of "Dick" dates back to 2008, when Fender posted a Craigslist ad inviting strangers to his apartment to participate in a documentary. He converted one room into a studio with canvas backdrop and went to great lengths to ensure his subjects felt safe and confident. Filming got underway in 2009.

As a piece of social commentary, Fender believes that "Dick: The Documentary" could have ramifications beyond its humble setting and scope. "I want this film to be a conversation starter. One of those conversations could be the relationship between toxic masculinity and rape culture, and how our silence about male anatomy and sexuality might feed into those phenomena."

IndiePix, a leading distributor of independent feature films and documentaries, prides itself on giving an outlet to filmmakers who push the medium's boundaries. Since 2004, the company has been a resource for independent film fans around the world. The catalog includes classics, festival films and award winners; both established and up-and-coming filmmakers have seen their work reach a wide audience thanks to IndiePix.

"Dick" is significant for its provocative filming and subject matter, but ultimately its more lasting effect may be the honest, humane perspective it brings to traditionally undiscussed topics.

About Huddled Masses

Huddled Masses offers organizations and their agencies access to media buying technology and expertise. The company helps clients grow their revenue and businesses at scale through powerful algorithmic, programmatic optimization of digital campaigns that generate brand awareness and consumer engagement. Huddled Masses specializes in standard and rich media banner marketing, FBX, video, mobile, social media and more with measurable results.

Contact:

Charles Cantu, CEO and Founder
Huddled Masses
79 Madison Avenue, 7th Floor
New York, NY 10016
Email

SOURCE Huddled Masses

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
The Internet of Things Maturity Model (IoTMM) is a qualitative method to gauge the growth and increasing impact of IoT capabilities in an IT environment from both a business and technology perspective. In his session at @ThingsExpo, Tony Shan will first scan the IoT landscape and investigate the major challenges and barriers. The key areas of consideration are identified to get started with IoT journey. He will then pinpoint the need of a tool for effective IoT adoption and implementation, whic...
Working with Big Data is challenging, especially when decision makers depend on market insights and intelligence from your data but don't have quick access to it or find it unusable. In their session at 6th Big Data Expo, Ian Khan, Global Strategic Positioning & Brand Manager at Solgenia; Zel Bianco, President, CEO and Co-Founder of Interactive Edge of Solgenia; and Ermanno Bonifazi, CEO & Founder at Solgenia, discussed how a revolutionary cloud-based BI along with mobile analytics is already c...
SYS-CON Events announced today that Secure Infrastructure & Services will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY, and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Secure Infrastructure & Services (SIAS) is a managed services provider of cloud computing solutions for the IBM Power Systems market. The company...
"SOASTA built the concept of cloud testing in 2008. It's grown from rather meager beginnings to where now we are provisioning hundreds of thousands of servers on a daily basis on behalf of customers around the world to test their applications," explained Tom Lounibos, CEO of SOASTA, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
DevOps is all about agility. However, you don't want to be on a high-speed bus to nowhere. The right DevOps approach controls velocity with a tight feedback loop that not only consists of operational data but also incorporates business context. With a business context in the decision making, the right business priorities are incorporated, which results in a higher value creation. In his session at DevOps Summit, Todd Rader, Solutions Architect at AppDynamics, discussed key monitoring techniques...
DevOps Summit, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developmen...
SYS-CON Events announced today that dcVAST, a leader in IT infrastructure management, support service and cloud service, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. dcVAST provides cutting-edge IT services and IT infrastructure management services. dcVAST builds robust systems that are simple, secure and serviceable. dcVAST’s IT infrastructure support and IT services expertise can help companies r...
“This win means a great deal to us because it is decided by the readers – the people who understand how use of our technology enables new insights that drive the business,” said Matt Davies, senior director, EMEA marketing, Splunk. “Splunk Enterprise enables organizations to improve service levels, reduce operations costs, mitigate security risks, enhance DevOps collaboration, create new product and service offerings and obtain deeper insight into customer behavior. Being named Best Business App...
In his session at DevOps Summit, Andrei Yurkevich, CTO at Altoros, provided an overview of all the benefits and opportunities, as well as drawbacks of deploying Cloud Foundry PaaS with Juju and compared it to BOSH. Discover the features that overlap, and understand what Juju Charm is, what it is not, where you use one or the other or where you use both BOSH and Juju Charms together. Andrei Yurkevich is Cloud Foundry protagonist and CTO at Altoros. Under his supervision, the Altoros engineering ...
Cloud computing started a technology revolution; now DevOps is driving that revolution forward. By enabling new approaches to service delivery, cloud and DevOps together are delivering even greater speed, agility, and efficiency. No wonder leading innovators are adopting DevOps and cloud together! In his session at DevOps Summit, Andi Mann, Vice President of Strategic Solutions at CA Technologies, explored the synergies in these two approaches, with practical tips, techniques, research data, wa...
Shipping daily, injecting faults, and keeping an extremely high availability "without Ops"? Understand why NoOps does not mean no operations. Agile development methodologies require evolved operations to be successful. In his keynote at DevOps Summit, David Tesar, Microsoft Technical Evangelist on Microsoft Azure and DevOps, will discuss how Microsoft teams who have made huge progress with a DevOps transformation effectively utilize operations staff and how challenges were overcome. Regardless ...
Security can create serious friction for DevOps processes. We've come up with an approach to alleviate the friction and provide security value to DevOps teams. In her session at DevOps Summit, Shannon Lietz, Senior Manager of DevSecOps at Intuit, will discuss how DevSecOps got started and how it has evolved. Shannon Lietz has over two decades of experience pursuing next generation security solutions. She is currently the DevSecOps Leader for Intuit where she is responsible for setting and driv...
Software is eating the world. Companies that were not previously in the technology space now find themselves competing with Google and Amazon on speed of innovation. As the innovation cycle accelerates, companies must embrace rapid and constant change to both applications and their infrastructure, and find a way to deliver speed and agility of development without sacrificing reliability or efficiency of operations. In her Day 2 Keynote DevOps Summit, Victoria Livschitz, CEO of Qubell, discussed...
The recent trends like cloud computing, social, mobile and Internet of Things are forcing enterprises to modernize in order to compete in the competitive globalized markets. However, enterprises are approaching newer technologies with a more silo-ed way, gaining only sub optimal benefits. The Modern Enterprise model is presented as a newer way to think of enterprise IT, which takes a more holistic approach to embracing modern technologies.
Software-driven innovation is becoming a primary approach to how businesses create and deliver new value to customers. A survey of 400 business and IT executives by the IBM Institute for Business Value showed businesses that are more effective at software delivery are also more profitable than their peers nearly 70 percent of the time (1). DevOps provides a way for businesses to remain competitive, applying lean and agile principles to software development to speed the delivery of software that ...