|By Business Wire
|September 3, 2014 08:50 AM EDT
CMS has officially announced a partnership with ETECTURE@Ogilvy,
the technology arm of Ogilvy & Mather UK. The new partners have
developed a dynamically scalable cloud implementation of Magnolia’s open
source content management platform. This delivers a flexible technology
base for new, more advanced digital marketing and creative campaigns.
“When you capture clickthroughs from intense, interactive media such as
social networks, gaming and smart television, a static microsite is not
going to keep people’s attention for very long,” comments Daniel Menges,
Managing Partner of ETECTURE@Ogilvy. “Consumers now expect new
and imaginative digital brand experiences with meaningful functionality.
Delivering this demands new levels of power, flexibility and openness
from the chosen web technology platform. Having looked at the options in
detail, we believe Magnolia CMS offers the best solution.”
Magnolia makes it fast and simple to produce flexible new web
environments that can be integrated with existing websites and internal
business systems, as well as with external media, information and
services. Agencies and marketing departments can not only integrate
campaign websites seamlessly into a company’s existing web presence, but
also deeper in the back office transactions and processes at the core of
“For us, it is vital that digital creative is no longer stifled by the
technical limitations of a client’s incumbent, legacy enterprise CMS or
by a lack of capacity within their in-house IT department,” continues
Menges. “One of the most common needs we have found for large scale
digital campaigns is the ability to scale up very rapidly and handle
massive traffic peaks. Our clients do not want the cost and risk of
accommodating this within their in-house web infrastructure.”
To answer this need, ETECTURE@Ogilvy has worked with Magnolia on
building a new implementation of the CMS that responds to traffic
demands with near-instant scaling on Amazon Web Services (AWS)
infrastructure. ETECTURE@Ogilvy has used its experience as an AWS
Managed Services Partner to develop a set of process automation scripts
that replicate live Magnolia instances on demand, without impacting
users or ongoing processes within the system.
“Consistent and scalable customer experiences across any device are
exactly what Magnolia is about”, says Christopher Justice, Chief
Marketing Officer of Magnolia. “From microsites to international product
launches, ETECTURE@Ogilvy enables global brands to effectively
engage large audiences and easily adapt to changing online user demands
with a proven web experience management platform.”
For ETECTURE@Ogilvy, Magnolia also opens up new possibilities for
tighter integration with the core business functions behind global
brands. Magnolia’s Blossom module offers class-leading integration with
the popular Spring Java development framework, which is widely used in
the back-office applications at the heart of many large corporations.
“Magnolia allows us to take business logic - the essence of companies’
internal business systems and what they do - and expose this in new,
creative ways on the web”, says Menges. “This allows us to develop new,
more useful and more meaningful online brand experiences that connect to
the technical heartbeat of the organisation.”
ETECTURE@Ogilvy, a web technology and software provider, is Ogilvy &
Mather UK's technology arm. They combine end-to-end technical consulting
and delivery capabilities, to create best-in-class digital solutions.
They define themselves as architects of the digital future who support,
advise and deliver state-of-the-art technologies. The team is made of
Software Developers & Engineers, Information Architects and IT
Consultants divided into small and effective agile project teams.
Magnolia is an open Java CMS that delivers smartphone simplicity on an
enterprise-scale. The mobile-inspired HTML5 user interface works through
customizable, task-focused Apps, a notification stream called the Pulse,
and a system of Favorites for quickly accessing the workspace. Magnolia
CMS allows organizations to orchestrate online services, sales and
marketing across all digital channels, maximizing the impact of every
Magnolia’s open-source technology, support of open standards such as
CMIS and JCR, as well as integration with the Spring Framework, enable
developers to unlock back-end systems and third-party applications.
Magnolia CMS enterprise customers include: Al Arabiya, Allianz Group,
Atlassian, EADS, Foxtel, Generali Group, Migros, Pirelli, REWE, Sony and
TeliaSonera. Magnolia is used in more than 100 countries across the
world, by governments and leading FORTUNE 500 enterprises.
Magnolia International Ltd. is the creator of both the Open Source
Community Edition and Enterprise Licensed Editions of the Magnolia CMS.
Full global service, support, implementation, consulting and training
for enterprise clients are delivered by Magnolia in collaboration with
its international network of qualified partners. Find out more about
Magnolia at: http://www.magnolia-cms.com
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