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SYS-CON MEDIA Authors: Liz McMillan, Pat Romanski, Elizabeth White, Kevin Jackson, Peter Silva

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Coors Light® Rallies Football Fans To Kick Off Every Rivalry With A Cold One

The World's Most Refreshing Beer Launches Football Campaign to Boost Game-Day Rivalries and Elevate Game-Viewing Experiences This Season

CHICAGO, Sept. 3, 2014 /PRNewswire/ -- From the Red River Showdown to the Iron Bowl, Coors Light is taking on some of the country's biggest college and professional rivalry games this season, inspiring team pride and giving fans ultimate rewards along the way. All season long, Coors Light is hitting football towns and social feeds everywhere with access to premium tickets, branded gear and other exclusive prizes for those passionate enough to go further for their team.

Coors Light logo

Whether it's in head-to-head physical competitions, mobile video game tournaments or good old-fashioned Twitter smack-talk, Coors Light is shining a spotlight on legal-drinking-age consumers who have what it takes to show off their team spirit and share their appetite for football and Coors Light.

  • Fans of legal-drinking-age attending the Red River Showdown on October 11 or the Iron Bowl on November 29 will have a chance to attend Coors Light Rivalry Tailgates, where they can mingle with football alumni, win exclusive prizes and battle it out in epic tug-of-war battles with fans of the other team.
  • Coors Light-branded vehicles will be touring select markets equipped with jumbo screens and America's favorite college football video games to get competitive juices flowing.
  • Retail accounts in key football towns will feature Coors Light Tweet Walls, allowing adult fans from rival teams the opportunity to engage in some spirited social conversation.
  • Now through December 31, legal-drinking-age football fans everywhere will have the chance to win VIP access to some of the most sought-after rivalry games and tailgate parties through the national Coors Light Score the Silver Seats promotion. Fans can visit their local retailers and look for codes to enter online for their chance to win.*

"Rivalries are why we love sports. Fans everywhere bleed the colors of their respective teams, every weekend, but especially on rivalry weekends," said Sarah Ross, senior director of marketing for the Coors Family of Brands. "This year, Coors Light will go further to provide football fans the stage to show off their team spirit and take home prizes, experiences and, of course, the ultimate bragging rights."

Coors Light also will be rewarding avid adult football fans through the brand's social media channels. Starting September 7, fans can upload a picture depicting why they are the "Most Refreshing Fan" on the Coors Light Facebook page and be entered for a chance to have a moment of fame on a Coors Light billboard during a professional football game broadcast.**

Coors Light wants to remind fans to celebrate the game day responsibly and that 21 means 21. Whether that is taking public transit, designating a driver, or hailing a cab, making a plan for a safe ride home should always be a part of the game day celebration.

For more information on how to Kick Off Every Rivalry With A Cold One, including key rivalry stats from Cold Hard Facts, follow @CoorsLight on Twitter or go to Facebook.com/CoorsLight. For official rules surrounding the Coors Light Score the Silver Seats promotion, visit CoorsLight.com/kickoff.

*NO PURCHASE NECESSARY. The Coors Light Score the Silver Seats Promotion ends at 11:59:59 PM CT on 12/31/14. Open only to legal U.S. residents of 50 US/DC, 21+ years of age. For Official Rules, including how to enter, free method of entry instructions, prize details and restrictions, visit www.CoorsLight.com/Kickoff.  

** NO PURCHASE NECESSARY. Open only to legal U.S. residents who are 21 years or older. Coors Light Most Refreshing Fan Contest begins at or about 12:00 PM CT on 9/5/14 and ends at 11:59:59 PM CT on 12/11/14. For Official Rules, including how to enter, judging criteria, prize details and restrictions, visit www.CLMostRefreshingFan.com. Void where prohibited.

About Coors Brewing Company
Coors Brewing Company was founded in 1873 by Adolph Coors, who chose the Clear Creek Valley in Golden, Colo., for his new brewery because of the pure water in the nearby Rocky Mountain springs. The brewery's original and most enduring beer is Coors Banquet (Coors.com, Facebook.com/CoorsBanquet), still brewed exclusively in Golden using only Rocky Mountain water and high-country barley. Coors Light (CoorsLight.com, Facebook.com/CoorsLight, @CoorsLight on Twitter) was introduced in 1978 and now is the second-best-selling beer in the United States. Triple-filtered smooth Keystone Light (KeystoneLight.com, Facebook.com/KeystoneLight) is one the country's most popular economy beers. Coors Brewing Company operates in the United States and Puerto Rico as part of MillerCoors, a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at MillerCoors.com, at Facebook.com/MillerCoors or on Twitter through @MillerCoors.

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SOURCE Coors Brewing Company

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