SYS-CON MEDIA Authors: Pat Romanski, Elizabeth White, Yeshim Deniz, Glenn Rossman, Cynthia Dunlop

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Trend Council Grabs Big Market Share In the Trend Forecasting Race

NEW YORK, Sept. 3, 2014 /PRNewswire/ -- Trend Council, the next generation in online trend forecasting is reporting a major surge in sales for the first half of 2014. Trend Council has added significant brand partners to its roster including: Victoria's Secret, Skechers, Rue21, Zara, Next UK, C&A and a full student and staff integration at The Fashion Institute of Technology in New York City.

TREND COUNCIL

"We take a very industry-based approach to our content," says fashion veteran Mitchell Kass, Owner and Creative Director. "We understand that our clients are in meetings a good part of the day and really do not have the time to hunt through over-inflated databases. At Trend Council, all analysis is done by industry professionals and then presented clearly with stimulating and inspiring reports. Boosting our clients' bottom line with factual design and color information that supports product development is our primary goal."

Kass goes on to say "the consumer is much more savvy as we approach the midpoint of the twenty tens. The older consumer and the Millennials are flooded with trend information consciously and even more than ever unconsciously. Trends are moving faster and the antiquated notion of holistic and esoteric super long-term culture based forecasting our competitors are selling into just does not work on the day-to-day product development cycle and in feedback from our subscribers, tends to confuse a retailer's design staff in how to synthesize this type of information."

The second half of 2014 sees Trend Council gearing up for expansion into the Far East with a dedicated technical team and robust information infrastructure to accommodate high-resolution, high-speed creative data to cater to the demands of this growing region. This, along with strategic trend partnerships with online media channels and international tradeshows, is proving to secure a banner year with steady momentum into 2015.

About www.trendcouncil.com

TREND COUNCIL is an affordable global online subscription-based forecasting service and consulting company delivering timely directional trend guidance from an international team of fashion editors, trend experts and researchers. Trend Council's head office is located in NYC, and has a growing network of contributors, sales and client service professionals across the globe.

Contact: Trend Council, 917-710-3462, [email protected]  

To go directly to the Trend Council site: http://www.trendcouncil.com

Photo - http://photos.prnewswire.com/prnh/20140829/142386

SOURCE TREND COUNCIL

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