|By PR Newswire||
|September 3, 2014 07:08 PM EDT||
NEW YORK, Sept. 3, 2014 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:
The US Social Media and Location Based Marketing Strategies and Innovations in Food & Beverage Industry, H1 2014
With smartphone penetration reaching a critical mass in the US, location based social and mobile marketing is set to grow strongly. As new start-ups bring in innovative business models to drive location based marketing (LBM), geo-social services are expected to regain the lost ground. Social networks will play a key role in terms of capturing consumer intentions along with buying behavior and relaying it to marketers to react in real time. For food & beverage companies, where impulse purchase significantly influences retail sales, LBM would have a major impact. In addition, intense competition has forced food & beverage marketers to adopt innovative ways to engage consumers and gain market share, which is driving increase investments.
Spend on Location Based Marketing (LBM) continues to fuel impressive growth with food & beverage marketers in the US focusing on personalization and real time offers to retain consumers and drive revenues. In addition, shift from desktop to mobile advertising has added new dimensions to the growth stage of LBM. A number of new players have emerged which includes both start-ups and established players. LBM is driving innovation and fundamentally reshaping the brand-consumer communication. As such a combination of mobile, social media and LBM has put forward a strong value proposition for food & beverage marketers to target niche consumer segments.
This report answers the following key questions:
• Why Location Based Marketing is critical for food & beverage brands?
• What are the best practices in budget allocation and how much budget you should allocate on Location Based Marketing?
• How is consumers' use of social and mobile influencing advertising spending on Location Based Marketing?
• What are the gaps between how consumers use check-ins for Location Based Marketing and targeting approach adopted by food & beverage marketers?
• What Location Based Marketing strategies work best to create brand awareness, drive sales and launch new products?
• How is the overall proposition of Location Based Marketing platforms shaping up and what it means for food & beverage marketers?
• How Location Based Marketing is expected to evolve in future – value proposition of Predictive Location Based Marketing and Internal Positioning Systems?
This report provides detailed analysis of social media and LBM based marketing spend, opportunities, trends, drivers, risks, and innovation. Socintel360 capitalizes on its robust methodology, local market expertise, and proprietary frameworks to derive unique insights into marketing dynamics.
• Value Proposition: This report provides insights into value proposition of social media and Location Based Marketing strategies for food & beverage companies in the US. It provides detailed analysis of factors, which are driving F&B marketers increase spend on social media and location based marketing.
• Advertising Spend: This report details budget allocation for Location Based Marketing by F&B industry. It provides insights into role of social media and also breaks down spend by seven sectors within food & beverage industry.
• Business Models and Advertising Opportunities: This report covers key Location Based Marketing platforms or players, their strategies and opportunities for marketers. It also provides futuristic view covering Predictive Location Based Marketing and Internal Positioning Systems.
• Advertising Strategies: This report covers Location Based Marketing strategies adopted by leading food & beverage brands to gain market share.
• Market Innovation: This report provides detailed case examples, covering market innovation by marketing objectives and shows actual implementation of Location Based Marketing strategies.
1 About this Report
2 Executive Summary
3 Dynamics of Location Based Social Media Marketing
3.1. Location Based Service Market Snapshot
3.2. Opinion on Evolution and Outlook of Location Based Social Media Marketing
4 Analysis of Emerging Trends, Drivers, and Challenges
4.1. Consumer Trends and Drivers
4.2. Business Trends and Drivers
5 Location Based Marketing Budget Allocation
5.1. Analysis of Budget Allocation in LBM by F&B Sectors
6 Location Based Social Media Marketing Implementation Strategies
6.1. Branding & Targeting Strategy
6.2. Product Innovation
6.3. Lead Generation and Sales
6.4. Social Networking Site Strategy for LBM
7 Social Media and Predictive Location Based Marketing – Trends, Challenges, & Opportunities
7.1. Key Trends and Insights
7.2. Predictive LBM Opportunities for Food & Beverage Brands
7.3. Predictive LBM Challenges for Food & Beverage Brands
8 Indoor Positioning Systems and Social Media – Unique Proposition
8.1. Key Trends and Strategic Insights
8.2. Indoor Position System Market Size, 2013-2018
9 Key Technologies – Location Based Services
9.1. Global Positioning System (GPS)
9.1.2. Advantages and Disadvantages
9.1.3. Marketing Initiatives
9.2. Near Field Communication (NFC)
9.2.2. Advantages and Disadvantages
9.2.3. Marketing Initiatives
9.3. Bluetooth Low Energy (BLE)
9.3.2. Advantages and Disadvantages
9.3.3. Marketing Initiatives
10 Key Players- Location Based Social Networking
10.1.2. Key Events
10.1.3. Products and Services
10.1.4. Insights and Outlook
10.2.2. Key Events
10.2.3. Products and Services
10.2.4. Insights and Outlook
10.3.2. Key Events
10.3.3. Products and Services
10.3.4. Insights and Outlook
10.4.2. Key Events
10.4.3. Products and Services
10.4.4. Insights and Outlook
10.5.2. Key Events
10.5.3. Products and Services
10.5.4. Insights and Outlook
11 Case Example Best Practices Analysis Framework
11.1. Brand Building
11.2. Lead Generation & Sales
12 Further Readings
List of Tables
Figure 1: Methodology Framework
Figure 2: US Location Based Marketing Dynamics
Figure 3: US Location Based Marketing Evolution and Outlook, 2009-2018
Figure 4: United States Smartphone Users and Penetration Projection, 2014 – 2017
Figure 5: United States Mobile Internet Users and Penetration Projection, 2014 – 2017
Figure 6: Worldwide GPS Penetration, 2013 Vs. 2017
Figure 7: US Location Based Marketing – Consumer Insights on Privacy and Adoption, 2013
Figure 8: US Location Based Marketing Spend by Food & Beverage Companies, 2013-2018
Figure 9: US Location Based Marketing Spend Growth Rate by Food and Beverage Sectors, 2014-2018
Figure 10: Key Focus Areas in LBM to Drive Consumer Engagement
Figure 11: Which Strategic Imperatives are Driving You to Invest in LBM?
Figure 12: Which is Your Preferred Platform for Launching LBM Based Campaigns?
Figure 13: US Location Based Marketing – Key Marketing Objectives of Food and Beverage Brands Driving Investment, 2014-2018
Figure 14: US Food and Beverage Industry Major Challenges in Implementing Predictive Location Based Marketing, 2014 Q2
Figure 15: US Indoor Positioning System Spending by Food and Beverage Industry During 2014-2018
Figure 16: Example of Indoor Map
Figure 17: US Indoor Positioning Market and Future Outlook, 2013 - 2018
Figure 18: Coca-Cola, The Global Poverty Project: Movement for a Movement – Campaign View
Figure 19: Pepsi Max USA: Golden Ticket Foursquare Badges – Campaign View
Figure 20: Heineken US: Holiday App – Campaign View
Figure 21: Outback Steakhouse USA: Geo-conquest Campaign – Campaign View
Figure 22: PepsiCo US: Pepsi Loot – Campaign View
Figure 23: Zatarain's USA: iBeacon Campaign – Campaign View
To order this report: The US Social Media and Location Based Marketing Strategies and Innovations in Food & Beverage Industry, H1 2014
Contact Clare: [email protected]
Intl: +1 339-368-6001
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at Internet of @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, will discuss how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money! Speaker Bio: ...
Oct. 24, 2014 09:30 PM EDT Reads: 843
Compute virtualization has been transformational, yet security policy implementation and enforcement has lagged behind in agility and automation. There are a number of key considerations when implementing policy in private and hybrid clouds. In his session at 15th Cloud Expo, Holland Barry, VP of Technology at Catbird, will discuss the impact of this new paradigm and what organizations can do today to safely move to software-defined network and compute architectures, including: How normal ope...
Oct. 24, 2014 07:00 PM EDT Reads: 1,372
Samsung VP Jacopo Lenzi, who headed the company's recent SmartThings acquisition under the auspices of Samsung's Open Innovaction Center (OIC), answered a few questions we had about the deal. This interview was in conjunction with our interview with SmartThings CEO Alex Hawkinson. IoT Journal: SmartThings was developed in an open, standards-agnostic platform, and will now be part of Samsung's Open Innovation Center. Can you elaborate on your commitment to keep the platform open? Jacopo Lenzi: S...
Oct. 23, 2014 11:45 PM EDT Reads: 2,545
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic • Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff hap...
Oct. 23, 2014 07:45 PM EDT Reads: 1,567
SYS-CON Events announced today that SOA Software, an API management leader, will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. SOA Software is a leading provider of API Management and SOA Governance products that equip business to deliver APIs and SOA together to drive their company to meet its business strategy quickly and effectively. SOA Software’s technology helps businesses to accel...
Oct. 23, 2014 06:15 PM EDT Reads: 1,586
SYS-CON Events announced today that Utimaco will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Utimaco is a leading manufacturer of hardware based security solutions that provide the root of trust to keep cryptographic keys safe, secure critical digital infrastructures and protect high value data assets. Only Utimaco delivers a general-purpose hardware security module (HSM) as a customiz...
Oct. 23, 2014 05:45 PM EDT Reads: 1,513
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity.
Oct. 22, 2014 09:00 PM EDT Reads: 1,423
SYS-CON Events announced today that ElasticBox is holding a Hackathon at DevOps Summit, November 6 from 12 pm -4 pm at the Santa Clara Convention Center in Santa Clara, CA. You can enter as an individual or team of up to 10 developers. A New Star Is Born Every Month! All completed ElasticBoxes will then be sent to a judging panel - 12 winners will be featured on the ElasticBox website in 2015. All entrants will receive five full enterprise licenses for one year + ElasticBox headphones + Elasti...
Oct. 22, 2014 01:00 PM EDT Reads: 1,520
Once the decision has been made to move part or all of a workload to the cloud, a methodology for selecting that workload needs to be established. How do you move to the cloud? What does the discovery, assessment and planning look like? What workloads make sense? Which cloud model makes sense for each workload? What are the considerations for how to select the right cloud model? And how does that fit in with the overall IT tranformation? In his session at 15th Cloud Expo, John Hatem, head of V...
Oct. 22, 2014 12:00 PM EDT Reads: 1,541
Cloud services are the newest tool in the arsenal of IT products in the market today. These cloud services integrate process and tools. In order to use these products effectively, organizations must have a good understanding of themselves and their business requirements. In his session at 15th Cloud Expo, Brian Lewis, Principal Architect at Verizon Cloud, will outline key areas of organizational focus, and how to formalize an actionable plan when migrating applications and internal services to...
Oct. 22, 2014 11:45 AM EDT Reads: 1,561
SAP is delivering break-through innovation combined with fantastic user experience powered by the market-leading in-memory technology, SAP HANA. In his General Session at 15th Cloud Expo, Thorsten Leiduck, VP ISVs & Digital Commerce, SAP, will discuss how SAP and partners provide cloud and hybrid cloud solutions as well as real-time Big Data offerings that help companies of all sizes and industries run better. SAP launched an application challenge to award the most innovative SAP HANA and SAP ...
Oct. 22, 2014 07:00 AM EDT Reads: 1,665
Ixia develops amazing products so its customers can connect the world. Ixia helps its customers provide an always-on user experience through fast, secure delivery of dynamic connected technologies and services. Through actionable insights that accelerate and secure application and service delivery, Ixia's customers benefit from faster time to market, optimized application performance and higher-quality deployments.
Oct. 21, 2014 09:00 PM EDT Reads: 1,506
SYS-CON Events announced today that Calm.io has been named “Bronze Sponsor” of DevOps Summit Silicon Valley, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Calm.io is a cloud orchestration platform for AWS, vCenter, OpenStack, or bare metal, that runs your CL tools puppet, Chef, shell, git, Jenkins, nagios, and will soon support New Relic and Docker. It can run hosted, or on premise and provides VM automation / expiry, self-service portals,...
Oct. 21, 2014 08:45 PM EDT Reads: 1,447
In her General Session at 15th Cloud Expo, Anne Plese, Senior Consultant, Cloud Product Marketing, at Verizon Enterprise, will focus on finding the right mix of renting vs. buying Oracle capacity to scale to meet business demands, and offer validated Oracle database TCO models for Oracle development and testing environments. Anne Plese is a marketing and technology enthusiast/realist with over 19+ years in high tech. At Verizon Enterprise, she focuses on driving growth for the Verizon Cloud pla...
Oct. 21, 2014 07:30 PM EDT Reads: 1,534
SYS-CON Events announced today that Aria Systems, the recurring revenue expert, has been named "Bronze Sponsor" of SYS-CON's 15th International Cloud Expo®, which will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Aria Systems helps leading businesses connect their customers with the products and services they love. Industry leaders like Pitney Bowes, Experian, AAA NCNU, VMware, HootSuite and many others choose Aria to power their recurring revenue bu...
Oct. 21, 2014 06:00 PM EDT Reads: 1,510
The Internet of Things (IoT) is going to require a new way of thinking and of developing software for speed, security and innovation. This requires IT leaders to balance business as usual while anticipating for the next market and technology trends. Cloud provides the right IT asset portfolio to help today’s IT leaders manage the old and prepare for the new. Today the cloud conversation is evolving from private and public to hybrid. This session will provide use cases and insights to reinforce t...
Oct. 21, 2014 05:15 PM EDT Reads: 1,592
As Platform as a Service (PaaS) matures as a category, developers should have the ability to use the programming language of their choice to build applications and have access to a wide array of services. Bluemix is IBM's open cloud development platform that enables users to easily build cloud-based, creative mobile and web applications without having to spend large amounts of time and resources on configuring infrastructure and multiple software licenses. In this track, you will learn about the...
Oct. 21, 2014 05:00 PM EDT Reads: 1,552
Blue Box has closed a $10 million Series B financing. The round was led by a strategic investor and included participation from prior investors including Voyager Capital and Founders Collective, as well as the Blue Box executive team. This round follows a $4.3 million Series A closed in December of 2012 and led by Voyager Capital. In May of this year, the company announced general availability of its private cloud as a service offering, Blue Box Cloud. Since that release, the company has dem...
Oct. 21, 2014 01:45 PM EDT Reads: 1,607
SYS-CON Events announced today that Verizon has been named "Gold Sponsor" of SYS-CON's 15th International Cloud Expo®, which will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Verizon Enterprise Solutions creates global connections that generate growth, drive business innovation and move society forward. With industry-specific solutions and a full range of global wholesale offerings provided over the company's secure mobility, cloud, strategic network...
Oct. 21, 2014 09:30 AM EDT Reads: 1,658
SimpleECM is the only platform to offer a powerful combination of enterprise content management (ECM) services, capture solutions, and third-party business services providing simplified integrations and workflow development for solution providers. SimpleECM is opening the market to businesses of all sizes by reinventing the delivery of ECM services. Our APIs make the development of ECM services simple with the use of familiar technologies for a frictionless integration directly into web applicat...
Oct. 20, 2014 10:00 PM EDT Reads: 1,771