SYS-CON MEDIA Authors: Carmen Gonzalez, Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel

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Hotelbeds Strengthens Its Position in Japan Through a Continuous Bet on Product Customisation and Localisation

-- The company has significantly raised its presence in the country, especially in Tokyo and Osaka

-- MEAPAC has become one of Hotelbeds' fastest-growing regions thanks to the development of customised IT solutions and to an increasing presence in local markets

SINGAPORE, Sept. 4, 2014 /PRNewswire/ -- Hotelbeds, the No.1 Global B2B Bedbank, is increasing its market share both inbound and outbound across Japan with particularly strong growth reported inbound into the cities of Tokyo and Osaka. Investments focussed on adapting its Japanese product portfolio and content to better meet the needs of a diverse client base have provided strong returns. In addition, the localisation of Hotelbeds' online platforms and XML tools into Japanese, together with call centres offering local language assistance, have been important drivers of this growth.    

Photo - http://photos.prnasia.com/prnh/20140901/8521404891

Hotelbeds focus on adapting to each local market is delivering similar rewards across the rest of the Middle East and Asia Pacific (MEAPAC), the company's largest geographical region. Among the many different markets, Hotelbeds efforts in Indonesia are particularly noteworthy with its product portfolio now more accessible than ever to local agents through the localisation of all online platforms and contents into Bahasa Indonesian.  

Furthermore, Hotelbeds continues to differentiate its product offering across the MEAPAC region through the development of its Preferred Partnership Agreements and Key Partners portfolio, with 170 new additions in 2014.

The Middle East also stands out as one of the most important markets in the region, with significant investments in both sales and contracting teams. Dubai remains the best-selling Middle Eastern city destination for 2014, followed by Doha and Abu Dhabi.

Pablo Aycart, Regional Managing Director MEAPAC Hotelbeds, highlighted: "MEAPAC is a key market for Hotelbeds and is forecasted to be one of the fastest growing regions for many years to come, with cities such as Tokyo and Osaka experiencing increases unseen until now.

Through a solid commitment to innovation and adaptation in this ever-changing market-place, we will be able to continue to consolidate our participation with the objective of delivering efficient and customised solutions to all our partners."

Customisation and localisation have clearly become key drives of Hotelbeds' success allowing the company to provide partners and suppliers with adapted solutions that better meet their specific needs.

About Hotelbeds

Hotelbeds (www.hotelbeds.com) is the No.1 Global B2B Bedbank with an online database of over 60,000 hotels in 180 countries. For the year ended 30 September 2013, Hotelbeds sold 18 million roomnights and outperformed the market with 20% growth in Total Transaction Values (TTV) to €1.8 billion euros.

Hotelbeds was founded in Spain in 2001. In 2007, the company became part of the Accommodation & Destinations Sector of TUI Travel PLC, the international leisure travel company.

Follow us on LinkedIn: http://www.linkedin.com/company/hotelbeds

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