SYS-CON MEDIA Authors: Carmen Gonzalez, Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel

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Pulse Inks Deal With Unique Foods To Distribute Natural Cabana® Coconut Water Throughout Canada

MAJOR NATIONAL DISTRIBUTOR OF HIGH END BEVERAGES SELECTS PULSE'S COCONUT WATER ALONGSIDE ACTIVATE VITAMIN DRINK, STEWART'S OLD FASHIONED SODAS, HYPE ENERGY DRINKS AND AQUAHYDRATE

DENVER, Sept. 4, 2014 /PRNewswire/ -- The Pulse Beverage Corporation (OTCQB: PLSB), makers of Natural Cabana® Lemonades, Limeades, and Coconut Waters, and PULSE® Heart and Body Health functional beverages, announced today that it has secured a distribution agreement with Unique Foods (Canada) Inc. ("Unique Foods") to distribute Natural Cabana® Coconut Water throughout Canada. Unique Foods is headquartered in Montreal, Canada with an established presence in Atlantic and Western Canada, Ontario and Quebec through coordinators and multiple independent regional distributors. Unique Foods is a leading importer of premium beverage brands such as: Stewart's Old Fashioned Sodas, Cascade Ice™, Hype Energy™, AQUAhydrate™ and ACTIVATE® Vitamin Drinks. Unique Foods will be offering Pulse's Natural Cabana® Coconut Water in both Natural and Pineapple flavors in 520ml rolled steel cans. Unique Foods and Pulse will be showcasing this product at the CHFA Natural Foods Show in Toronto on September 13 and 14.

"We are very excited to partner with Unique Foods, one of the largest major national distributors of high-end beverages. This news comes on the heels of our recent announcement of establishing a subsidiary in Mexico and we believe this partnership represents a unique opportunity for us and our shareholders," said Bob Yates, Chief Executive Officer of Pulse.  "With today's announcement, we significantly increase our global distribution footprint with a leading Canadian importer and distributor. This is a foundational step for us as Unique Foods is well-established in Canada with a successful track record of distributing premium beverage brands throughout all major Canadian cities. We are also pleased to announce that Unique Foods has already secured a listing for Natural Cabana™ Coconut Water in a major Canadian retail chain that has stores in every major city across Canada. This will give more than 80% of Canada's population access to our coconut water. We are targeting an early fall launch to have product on the shelves."

Since its mainstream emergence in 2006, interest in coconut water has gained momentum with sales doubling each year. There has been a lot of data regarding its health attributes including improved weight loss and improved physical appearance, spurring consumer interest, and prompting some of the industry's leading beverage companies to invest in this category. Coconut water is low calorie, naturally isotonic, has a neutral pH, is high in potassium, low in sodium and an ideal sports drink. Consumers view it as a healthy product and drink it for its great taste and for rehydration.

About The Pulse Beverage Corporation

Pulse Beverage Corporation is an emerging beverage company that offers a line of great tasting, refreshing, low-calorie natural drinks, including Natural Cabana® Lemonade and Limeade, Natural Cabana® Coconut Water and Pineapple Coconut Water, and PULSE® brand of functional beverages.  Combining all-natural ingredients, essential vitamins and minerals, Pulse's line of beverages provides consumers with high-quality, healthy alternatives at a reasonable price.  For more information, please visit: www.pulsebeverage.com or email [email protected].

Follow Pulse Beverage on Twitter at https://twitter.com/drinkpulsebev 
Pulse Beverage Facebook Fan Page at https://www.facebook.com/PulseBeverageCorporation

Forward-Looking Statements
This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, regulatory incentives, the development of new business opportunities, and projected costs, revenue, profits and results operations. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new projects and development stage companies. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our annual report on Form 10-K for the most recent fiscal year, our quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.

Investor Contacts:

IRTH Communications
Robert Haag
[email protected] 
866-976-4784

SOURCE The Pulse Beverage Corporation

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