SYS-CON MEDIA Authors: Pat Romanski, Elizabeth White, Liz McMillan, Zakia Bouachraoui, Yeshim Deniz

Blog Feed Post

O’Connor Marketing Reveal their Top 3 Future Marketing Predictions

Thursday 4 September, 2014
It’s been an eventful year for the sales and marketing industry and as 2014 approaches its final months,  O’Connor Marketing  share their top three  marketing  predictions for the next year. The media so far this year has been full of conflicting claims about the future of direct marketing. Some believe that the future of the industry lies in digital online marketing, whilst others see this as a move that will isolate and frustrate consumers. Sales and Marketing firm O’Connor Marketing rely on face to face interactions to improve customer relationships for their clients, using their knowledge of the industry, the firm shares their predictions for next year, and gives an insight into the direction they believe the industry is moving towards. Brands will relax their control O’Connor Marketing believes that the relationship between business and consumer must be mutually beneficial, and that next year an increasing number of businesses will have to relax their control in order to build stronger customer connections. Within the direct marketing industry customer information is key to a business’s success; many companies rely on customer information to improve both their product and the customer experience. However, with many businesses working within the restraints of scripts and limited avenues for customer communication, O’Connor Marketing believes next year will see more businesses relax and personalise their customer interactions. An increasing number of businesses are now even turning to their customers to help create content for their brand. Be it through competitions or appeals for feedback businesses are finally recognising the importance improving the customer experience. This is welcome news for the direct marketing industry whose services are sure to be in demand over the coming year as businesses shift their focus to building stronger connections with their consumers. A stronger collaboration between data and creativity There is a common opinion that brands are becoming more rational in their approaches to marketing, relying on data to back up and support their strategies. Although this is a wise approach to marketing O’Connor Marketing believe that by regimenting processes in such a way, especially in the early stages of campaign development many businesses are stifling their creativity. O’Connor Marketing believe the next year businesses will see the benefits of merging data and creativity to ensure that campaigns meet consumer needs whilst still being engaging for consumers. Brands will become more human Brands are finding a growing need to present themselves as more than just a business, with consumers looking for businesses who share their values businesses are now required to develop their own unique personality. O’Connor Marketing believe that this means over the next year more businesses will need to increase their transparency with consumers and understand that consumers want to be involved in the business. It’s become apparent over the course of 2014 that businesses that are open and honest with their consumers have increased customer retention rates. Even those who have made customer service mistakes have found that being upfront with consumers has improved their reputation. O’Connor Marketing is a sales and marketing firm based in Sydney, Australia. The firm specialise in B2B, event and promotional marketing and help clients develop their customer relationships through face to face communications. The firm have seen an increased demand for their direct marketing services and believe that this increase is set to continue in the future as customers become more eager to be part of their favourite brands development. 


Distributed by http://www.pressat.co.uk/

Read the original blog entry...

Latest Stories
The vast majority of businesses now use cloud services, yet many still struggle with realizing the full potential of their IT investments. In particular, small and medium-sized businesses (SMBs) lack the internal IT staff and expertise to fully move to and manage workloads in public cloud environments. Speaker Todd Schwartz will help session attendees better navigate the complex cloud market and maximize their technical investments. The SkyKick co-founder and co-CEO will share the biggest challe...
Despite being the market leader, we recognized the need to transform and reinvent our business at Dynatrace, before someone else disrupted the market. Over the course of three years, we changed everything - our technology, our culture and our brand image. In this session we'll discuss how we navigated through our own innovator's dilemma, and share takeaways from our experience that you can apply to your own organization.
All in Mobile is a mobile app agency that helps enterprise companies and next generation startups build the future of digital. We offer mobile development and design for smartphones, tablets and wearables. Our projects cover the latest and most innovative technologies - voice assistants, AI, AR/VR and more. We excel at solutions for sports, fintech and retail industries.
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
Nutanix has been named "Platinum Sponsor" of CloudEXPO | DevOpsSUMMIT | DXWorldEXPO New York, which will take place November 12-13, 2018 in New York City. Nutanix makes infrastructure invisible, elevating IT to focus on the applications and services that power their business. The Nutanix Enterprise Cloud Platform blends web-scale engineering and consumer-grade design to natively converge server, storage, virtualization and networking into a resilient, software-defined solution with rich machine ...
ICC is a computer systems integrator and server manufacturing company focused on developing products and product appliances to meet a wide range of computational needs for many industries. Their solutions provide benefits across many environments, such as datacenter deployment, HPC, workstations, storage networks and standalone server installations. ICC has been in business for over 23 years and their phenomenal range of clients include multinational corporations, universities, and small busines...
"DevOps is set to be one of the most profound disruptions to hit IT in decades," said Andi Mann. "It is a natural extension of cloud computing, and I have seen both firsthand and in independent research the fantastic results DevOps delivers. So I am excited to help the great team at @DevOpsSUMMIT and CloudEXPO tell the world how they can leverage this emerging disruptive trend."
DXWorldEXPO LLC announced today that Nutanix has been named "Platinum Sponsor" of CloudEXPO | DevOpsSUMMIT | DXWorldEXPO New York, which will take place November 12-13, 2018 in New York City. Nutanix makes infrastructure invisible, elevating IT to focus on the applications and services that power their business. The Nutanix Enterprise Cloud Platform blends web-scale engineering and consumer-grade design to natively converge server, storage, virtualization and networking into a resilient, softwar...
Digital transformation is about embracing digital technologies into a company's culture to better connect with its customers, automate processes, create better tools, enter new markets, etc. Such a transformation requires continuous orchestration across teams and an environment based on open collaboration and daily experiments. In his session at 21st Cloud Expo, Alex Casalboni, Technical (Cloud) Evangelist at Cloud Academy, explored and discussed the most urgent unsolved challenges to achieve fu...
Wasabi is the hot cloud storage company delivering low-cost, fast, and reliable cloud storage. Wasabi is 80% cheaper and 6x faster than Amazon S3, with 100% data immutability protection and no data egress fees. Created by Carbonite co-founders and cloud storage pioneers David Friend and Jeff Flowers, Wasabi is on a mission to commoditize the storage industry. Wasabi is a privately held company based in Boston, MA. Follow and connect with Wasabi on Twitter, Facebook, Instagram and the Wasabi blog...
Lori MacVittie is a subject matter expert on emerging technology responsible for outbound evangelism across F5's entire product suite. MacVittie has extensive development and technical architecture experience in both high-tech and enterprise organizations, in addition to network and systems administration expertise. Prior to joining F5, MacVittie was an award-winning technology editor at Network Computing Magazine where she evaluated and tested application-focused technologies including app secu...
CloudEXPO | DevOpsSUMMIT | DXWorldEXPO Silicon Valley 2019 will cover all of these tools, with the most comprehensive program and with 222 rockstar speakers throughout our industry presenting 22 Keynotes and General Sessions, 250 Breakout Sessions along 10 Tracks, as well as our signature Power Panels. Our Expo Floor will bring together the leading global 200 companies throughout the world of Cloud Computing, DevOps, IoT, Smart Cities, FinTech, Digital Transformation, and all they entail. As ...
Atmosera delivers modern cloud services that maximize the advantages of cloud-based infrastructures. Offering private, hybrid, and public cloud solutions, Atmosera works closely with customers to engineer, deploy, and operate cloud architectures with advanced services that deliver strategic business outcomes. Atmosera's expertise simplifies the process of cloud transformation and our 20+ years of experience managing complex IT environments provides our customers with the confidence and trust tha...
Only Adobe gives everyone - from emerging artists to global brands - everything they need to design and deliver exceptional digital experiences. Adobe Systems Incorporated develops, markets, and supports computer software products and technologies. The Company's products allow users to express and use information across all print and electronic media. The Company's Digital Media segment provides tools and solutions that enable individuals, small and medium businesses and enterprises to cre...
Digital Transformation (DX) is a major focus with the introduction of DXWorldEXPO within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throughout enterprises of all sizes. We are offering early bird savings...