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SYS-CON MEDIA Authors: Leon Fayer, Ruxit Blog, Carmen Gonzalez, Kevin Jackson, Peter Silva

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Pizza Hut and Visa Checkout Ready to Dish Up A Million Pizzas

Visa Inc. (NYSE:V) and Pizza Hut are teaming up to offer pizza to hungry fans this Fall - up to one million free pizzas for consumers who use Visa Checkout, the easier way to pay online.

Visa is kicking off its national television advertising campaign with Pizza Hut on Sunday, Sept. 7 featuring professional surfer Kolohe Andino paying for a Pizza Hut order using Visa Checkout while riding a tube wave. The live-action spot was directed by Doug Liman, and ends with a Pizza Hut delivery mid-ocean.

A teaser for the campaign, which brings to life the contrast between the dramatic surfing achievement and the simplicity of paying with Visa Checkout on a mobile phone, can be viewed and downloaded here: http://youtu.be/mUD1B9On_7Y.

Pizza lovers can take advantage of the Pizza Hut, Visa Checkout One Million Pizza promotion beginning Sept. 7. The first one million fans to buy a large pizza for delivery at PizzaHut.com and pay with Visa Checkout, will receive a free large one-topping pizza redeemable on their next online order.*

“Visa Checkout offers our customers another simple and secure way to quickly order online from Pizza Hut, and we’re excited to be the first pizza company to pass along this convenience to consumers,” said Carrie Walsh, chief marketing officer for Pizza Hut. “With this incredible offer of one million pizzas we think people will be energized to experience this latest technology.”

Visa Checkout

In support of Visa Checkout, Visa has unveiled a multi-million dollar North American consumer marketing blitz – the first ever for the Visa Checkout product. The campaign will include national television and digital advertising, social engagement programs, retailer promotions, and client activation programs, each designed to highlight the simplicity and utility of the new Visa Checkout offering.

Visa Checkout is designed to help make shopping online as simple as it to “swipe” with a Visa card in stores. Visa Checkout also preserves whatever liability protections and rewards programs your payment card offers, as well as the real-time fraud monitoring. The prestigious list of online merchants that accept Visa Checkout continues to grow, and as of today includes Neiman Marcus, Pizza Hut and 1-800-FLOWERS.COM. Consumers can sign up for Visa Checkout through any participating merchant or bank websites, or at www.visacheckout.com.

About Visa

Visa is a global payments technology company that connects consumers, businesses, financial institutions, and governments in more than 200 countries and territories to fast, secure and reliable electronic payments. We operate one of the world’s most advanced processing networks - VisaNet - that is capable of handling more than 47,000 transaction messages a second, with fraud protection for consumers and assured payment for merchants. Visa is not a bank and does not issue cards, extend credit or set rates and fees for consumers. Visa’s innovations, however, enable its financial institution customers to offer consumers more choices: pay now with debit, ahead of time with prepaid or later with credit products.

* LIMITED TIME OFFER. ONE PER CUSTOMER. FREE PIZZA MUST BE REDEEMED ONLINE WITHIN 14 DAYS OF ORIGINAL PURCHASE. Free pizza valid on pan, hand-tossed, and THIN ‘N CRISPY crusts. ADDITIONAL CHARGE FOR EXTRA CHEESE. Available for carryout at no charge, or delivery subject to delivery charge and minimum purchase requirements. Prices, participation, delivery areas and charges, and minimum purchase requirements for delivery may vary.

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