SYS-CON MEDIA Authors: Carmen Gonzalez, Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel

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Free Canon Firmware for Cinema EOS System Cameras Delivers Improved Basic Performance, Including Support for ITU-R BT.2020 Color Space

Canon U.S.A., Inc., a leader in digital imaging solutions, announced today that its parent company, Canon Inc., will be releasing free firmware1 upgrades for both the Cinema EOS C500 4K and C300 Digital Cinema Cameras, as well as Cinema RAW Development 1.3, an updated version of Canon’s Cinema RAW Development software, in November 2014.

(Photo: Business Wire)

(Photo: Business Wire)

Canon’s Cinema EOS System lineup of digital cinematography cameras and lenses has earned the praises of a wide range of progressive professionals working in the cinema and television production industries. The new firmware upgrades, which will deliver enhanced performance to effectively respond to the needs of various users, are being offered for the EOS C500 and EOS C300 camera models while the updated Cinema RAW Development software for 4K Cinema RAW footage is intended for the Cinema EOS C500.

Support for ITU-R BT.2020 next-generation broadcast standard color space (for EOS C500 and EOS C500 PL camera models)

Offering compliance with the ITU-R BT.2020 (Rec. 2020) color space employed in the 4K TV broadcasting tests carried out earlier this year in Japan, the firmware upgrade for the EOS C500 and EOS C500 PL camera models facilitates the capture of high-resolution video supporting the color space employed in the ITU-R BT.2020 next-generation broadcast standard. When used in combination2 with Canon’s DP-V3010 professional 4K reference display (released in January 2014), the system effectively responds to input and output needs within the realms of next-generation motion-picture production and broadcasting.

Enhanced Cinema RAW Development functionality (for EOS C500 and EOS C500 PL camera models)

The upgraded Cinema RAW Development software features the addition of 3D-LUT for converting from Cinema Gamut/DCI-P3+ to such highly versatile color space standards as ITU-R BT.709 (Rec. 709) and DCI-P3, enabling efficient video editing while maintaining low-chroma color reproduction and high-chroma color gradation. Additionally, support for EDLs (edit decision lists)3 enables only necessary time code-designated segments to be converted to the DPX and ProRes formats suitable for editing, effectively doing away with the need to process unnecessary files. Also, when using a PC equipped with Intel® Iris™ Pro graphics, Cinema RAW Development 1.3 makes it possible for faster development of 4K Cinema RAW data.4

Improved operability when setting color temperature of white balance (for EOS C500 and EOS C300 camera models)

The new firmware upgrades contribute to improved operability by allowing users to easily set color temperature values using the camera’s FUNC button.

Canon plans to exhibit products supporting the ITU-R BT.2020 color space at the company’s booth during the IBC2014 broadcast technology tradeshow, to be held in the Netherlands, September 12-16, 2014.

About Canon U.S.A., Inc.

Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. With approximately $36 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents granted in 2013† and is one of Fortune Magazine's World’s Most Admired Companies in 2014. In 2013, Canon U.S.A. has received the PCMag.com Readers’ Choice Award for Service and Reliability in the digital camera and printer categories for the tenth consecutive year, and for camcorders for the past three years. Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. In 2014, the Canon Americas Headquarters secured LEED® Gold certification, a recognition for the design, construction, operations and maintenance of high-performance green buildings. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/rss and follow us on Twitter @CanonUSA.

†Based on weekly patent counts issued by United States Patent and Trademark Office.

All referenced product names, and other marks, are trademarks of their respective owners.

1 Additional information regarding firmware for cinema cameras will be made available in early November through the Canon Cinema EOS System homepage in each region.

2 Requires the firmware upgrade for the DP-V3010 announced on September 4, 2014.

3 A list used in editing containing scene data designated for use in the final cut of the video.

4 For additional details, please visit http://usa.canon.com/cusa/about_canon/newsroom/press_releases?pageKeyCode=pressreldetail&docId=0901e02480ba1f91 . Intel and Intel Iris are trademarks of Intel Corporation in the United States and other countries.

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