SYS-CON MEDIA Authors: Elizabeth White, Peter Silva, Liz McMillan, Yeshim Deniz, Pat Romanski

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Huawei unveils big ambitions with the 6-inch Ascend Mate7

- A new lightning fast octa-core smartphone with superior single-touch fingerprint technology

BERLIN, Sept. 4, 2014 /PRNewswire/ -- Huawei today launched Ascend Mate7 at Internationale Funkausstellung Berlin (IFA) 2014, featuring a big 6-inch screen with FHD display for enhanced entertainment viewing, a slimmer 7.9mm body for increased comfort, a more powerful octa-core chipset for superior performance, and a longer-lasting 4100 mAh battery. With new single-touch fingerprint technology and EMUI 3.0, Ascend Mate7 dials up the mobile experience to make it easier for users to live life to the fullest. Ascend Mate7 is the latest big-screen smartphone from Huawei as it showcased its big ambitions as the number three smartphone vendor in the world.

Photo - http://photos.prnewswire.com/prnh/20140902/142130

"Today marks the arrival of our fastest and most compelling big-screen smartphone experience for consumers. It's a symbol of our relentless commitment to 'Make it Possible' for people everywhere to enjoy our premium quality products," said Richard Yu, CEO, Huawei Consumer Business Group. "Huawei Ascend Mate7 actually leads the big-screen pack with smarter performance, impressive power efficiency, and outstanding convenience with its superior single-touch fingerprint technology."

Smart Performance

Boasting octa-core architecture, Ascend Mate7 has an intelligent Huawei Kirin 925 processor made up of four large A15 1.8 GHz and four small A7 1.3 GHz chipsets which are activated in different configurations depending on the power needs of a specific app or function so the smartphone can be smarter with power management. It saves up to 50% of the battery by automatically using smaller A7 cores to power standard apps that consumers use at least 80% of the time, and kicking in the larger A15 during high-performance use such as gaming. The processor also automatically activates additional cores when it detects that 85% to 95% of a single core's processing capability is being used.

Ascend Mate7 is possibly the market's first 6-inch smartphone with instant single-touch fingerprint access to put an end to password fatigue. It enables users to unlock the phone at least 80% faster than devices that use a slower sweeping recognition option. Located on the back of the handset and measuring 9.16mm x 9.16mm, the reader supports up to five sets of different fingerprint records which can be allocated to normal and guest modes, so users can switch modes to enhance protection when securing private folders, applications, or payment information. It has a higher 508PPI ratio for enhanced reader accuracy so there's no need to swipe repeatedly before being able to unlock the device -- even with wet fingers or under light rain conditions. ARM TrustZone also stores encrypted fingerprint data within the chipset for better protection by SecureOS, and prevents direct access by third-parties.

Featuring the fastest LTE Cat6 connectivity with download speeds of up to 300 Mbps, Ascend Mate7 enables HD movies to be downloaded in less than 30 seconds. Running on a high density 4100 mAh Li-Polymer battery, Ascend Mate7 managed to fit a huge battery in the slim body for more than two days of non-stop normal use. With Huawei's proprietary power-saving technology, Ascend Mate7 provides three power saving modes -- normal, smart, and ultra power saving.

Style and Substance

A rare find for smartphones of this size, Ascend Mate7 is made up of more than 95% metal and features an interior structure made of a strong aluminum alloy for superior heat reduction. At only 7.9mm slim and weighing 185g, it has an ergonomically curved back for easier operation with just one hand and an ultra-narrow 2.9mm bezel that delivers a compelling 83% screen-to-body ratio. Ascend Mate7 comes in three chic colors, moonlight silver, obsidian black and amber gold.

With a 6-inch FHD in-cell LTPS display that consumes less power and JDI Nega-NEO technology for an impressive 1500:1 high contrast ratio, Ascend Mate7 delivers incredibly sharp images. It has a 13MP rear-facing camera to capture better party photos in low lighting with Sony's 4th generation BSI sensor and f/2.0 aperture. In addition, the 5MP front-facing camera adopts the industry-leading 5P non-spherical lens for higher definition and less image distortion.

Intuitive Simplicity

Ascend Mate7 will launch with EMUI 3.0, the new version of Huawei's intuitive user interface that makes it easier to operate with one hand and features a brand new look across the entire software interface. The new timeline design is used extensively throughout for enhanced consistency and usability across various apps. In addition, it actively addresses daily needs intuitively through practical and visually appealing design details, such as the convergence of key smartphone functions -- call, contact, and messaging -- that can now be easily switched between with a single horizontal swipe.

Availability and Accessories

The recommended retail price of standard Huawei Ascend Mate7 (2GB RAM and 16GB ROM) is 499 euros, while that of the premium Huawei Ascend Mate7 (3GB RAM and 32GB ROM) is 599 euros. It will be available in more than 30 countries/territories including mainland China, Hong Kong, UK, Germany, Italy, France and Spain from Q3 2014, with other markets to follow. Accessories include the new UltimoPower Active Noise Cancelling Earphones that reduce noise by 15-30db and features for the first time, a self-charging internal battery when connected to a smartphone and two hours of use when connected to other devices, as well as leather cases and a charging stand that converts the smartphone into a digital photo frame.

About Huawei Consumer Business Group

For more information, please visit:
Huawei Consumer BG online: consumer.huawei.com/en/ 
Facebook: facebook.com/huaweidevice 
Twitter: twitter.com/HuaweiDevice 
Google+: plus.google.com/+HuaweiDevice 
YouTube: youtube.com/user/HuaweiDevice 
Flickr: flickr.com/photos/huaweidevice 

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