|By Business Wire||
|September 4, 2014 10:02 AM EDT||
Communication between a consumer and their health plan is fundamental in ensuring quality health care and in achieving patient satisfaction, compliance, and better health outcomes in a post-reform healthcare era. But what if your population doesn’t understand you? Silverlink Communications, Inc. has announced enhancements to its proprietary multichannel technology platform that provides additional language support capabilities for outreach to a broader member population. By adding this enhancement to their existing technology and language capabilities, Silverlink can now enable health plans to reach beyond English and Spanish speaking populations to ensure the delivery of equal and efficient healthcare.
Language disparities are directly correlated with less health education, poor care, and low member satisfaction. According to a 2013 U.S. Data Census, the number of non-English speakers in the U.S. nearly tripled in the past three decades. Outside of the Spanish and Chinese languages, Vietnamese, Russian, Persian, Armenian, Korean, and Tagalog have seen their use more than double in the U.S. over the same time period, providing proof of the growing role of languages other than English in the U.S. In addition, government-run healthcare programs including Medicare and Medicaid have mandated that insurers serving populations where over five percent speak a certain language must support that language in their communications outreach.
With Silverlink’s new offering, plans will be able to reach these populations, as well as meet compliance requirements, while offering personalized, interactive and tailored communications to those members in their native tongue. Examples of some of the recent language expansion Silverlink has introduced for health plan clients include Vietnamese, Korean, Mandarin and Ilocano, the third most spoken language of the Republic of the Philippines.
“There is an increasing need to communicate to ethnic subpopulations for both mandated reasons and to support health decisions,” said Stan Nowak, Silverlink’s President and CEO. “This new technology enhancement expands our clients’ capabilities to use technology to extend their language capabilities so they can deliver the same experience in a consistent, auditable way, to a broader base of their customers.”
Silverlink is the proven leader in multichannel engagement management solutions for healthcare organizations. Our solutions enable health plans and other key stakeholders to engage and support their members in smarter and more effective ways, empowering consumers to make the best decisions about their healthcare. We deliver better control, coordination and effectiveness in member communications to promote healthy and loyal behaviors. To learn more about what makes Silverlink the leader in consumer health engagement, please visit www.silverlink.com, email [email protected], or call 1-781-425-5700.