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SYS-CON MEDIA Authors: Liz McMillan, Pat Romanski, Carmen Gonzalez, Kevin Jackson, Peter Silva

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ABA Endorses Discover Debit Program

WASHINGTON, Sept. 4, 2014 /PRNewswire-USNewswire/ -- The American Bankers Association – through its subsidiary the Corporation for American Banking – has endorsed Discover Debit, a compelling alternative signature debit program for its members nationwide. With superior economics, simplified rules and fee transparency, Discover Debit is a direct route to greater profitability for banking institutions.

"Our members are fast realizing that Discover Debit delivers the same acceptance as the other networks at a much lower cost to the issuer," said William Kroll, executive vice president at the American Bankers Association. "The program's straightforward billing, ease of use and lower network fees makes this a significant alternative for ABA members and is good for the banking industry as a whole."

The Discover Debit program provides financial institutions with an uncomplicated approach to signature debit supported by an experienced team that works behind the scenes to ensure a seamless implementation and reissue process. The program provides a boost to bank revenue with highly competitive interchange, significantly lower network fees and greater reporting clarity.

"Discover is proud to have the American Bankers Association endorse Discover Debit as its signature debit network of choice, opening the door for more financial institutions to benefit from this compelling signature debit network alternative," said David Nelms, Discover chairman and CEO. "We believe ABA members deserve a better debit program. Discover Debit puts issuers' needs first, offering a program with simple rules, low costs and the ability to elevate their brand." 

Over the past few years, many financial institutions have felt the pressure of reduced profitability, increased regulatory requirements and rapidly changing technology in their payments business. Discover Debit provides a debit solution that helps banks improve their bottom lines and allows institutions to keep their brand front and center.

"The rollout of the new Cadence Bank Debit Card has been a very positive experience for us," said Debbie Innes, executive vice president of retail and treasury management services for Cadence Bank.  "Switching our signature debit program to Discover Debit has meant that our clients receive valuable cardholder benefits through the Discover relationship. And, our bank benefits from a streamlined revenue model. We also have the flexibility to position the Cadence brand at the center of the program.  Overall, Discover Debit has been a better debit solution for our cardholders while delivering superior value to Cadence Bank." 

For more information about ABA and Discover Debit, call 1-800-BANKERS or visit www.aba.com/DiscoverDebit.

SOURCE American Bankers Association

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