SYS-CON MEDIA Authors: Trevor Parsons, Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel

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Annie's® Brings Goodness To The Frozen Aisle With New Frozen Pizza Snacks

Annie's Pizza Poppers and Mini Pizza Bagels are delicious, bite-sized snacks with a big ingredient promise

BERKELEY, Calif., Sept. 4, 2014 /PRNewswire/ -- Today, Annie's, Inc. (NYSE: BNNY) launched new Pizza Poppers and Mini Pizza Bagels in the frozen aisle, providing consumers with a tasty and better-for-you alternative to conventional frozen pizza snacks. With no artificial flavors or synthetic colors, families can enjoy the delicious taste of pizza in bite-sized snacks and feel good about the ingredient list.

Annie's Inc. Logo

"Frozen pizza snacks are a classic snack that families love but, until now, have contained ingredients parents may not feel good about," said Amanda Steele, Senior Vice President of Marketing at Annie's. "Annie's new Pizza Poppers and Mini Pizza Bagels meet the needs of busy families looking for convenient and delicious hot snacks, made with wholesome and simple ingredients. Kids will love the taste; parents will love the ingredients."

Annie's Pizza Poppers and Mini Pizza Bagels are made with 100% Real Cheese from cows not treated with rBST*, provide 7-10g of protein per serving and contain no artificial flavors or colors. Both product lines offer three popular flavors, Uncured Pepperoni, Combination (Uncured Pepperoni, Sausage & Cheese) and Three Cheese, for a total of six varieties of great tasting pizza snacks.

Pizza Poppers
Annie's Pizza Poppers are bite-sized snacks filled with melted cheese and tomato sauce, wrapped in a golden crust. All three varieties provide 7g of protein per serving and are easy to make in the microwave or oven. Annie's Three Cheese Pizza Poppers feature a blend of Mozzarella, Parmesan and Romano cheeses with tomato sauce.  Annie's Uncured Pepperoni Pizza Poppers contain uncured pepperoni with no added nitrates or nitrites+, tomato sauce and Mozzarella cheese. Combination Pizza Poppers contain Mozzarella cheese, tomato sauce, natural^ Italian sausage and uncured pepperoni with no added nitrates or nitrites+.

Mini Pizza Bagels
Annie's Mini Pizza Bagels are made with whole grains, contain 10g of protein per serving and are easy to make in the microwave or oven. Annie's Three Cheese Mini Pizza Bagels feature a blend of Mozzarella, White Cheddar & Monterey Jack cheeses and are made with organic flour and tomatoes. Annie's Uncured Pepperoni Mini Pizza Bagels are made with uncured pepperoni with no added nitrates or nitrites+, plus organic Mozzarella cheese, flour and tomatoes. Combination Mini Pizza Bagels are made with uncured pepperoni with no added nitrates or nitrites+, natural^ Italian sausage, tomato sauce and Mozzarella cheese

Availability and Pricing
Part of Made to Matter, handpicked by Target, Annie's Frozen Pizza Poppers (SRP: $3.99/5oz) and Mini Pizza Bagels (SRP: $4.99/6.65oz) are currently available at Target stores nationwide.

About Annie's 
Annie's, Inc. (NYSE: BNNY) is a natural and organic food company that offers great-tasting products in large packaged food categories. Annie's products are made without artificial flavors, synthetic colors, and preservatives regularly used in many conventional packaged foods. Additionally, Annie's sources ingredients so as to avoid synthetic growth hormones and genetically modified food ingredients. Today, Annie's offers over 145 products and is present in over 35,000 retail locations in the United States and Canada. Founded in 1989, Annie's is committed to operating in a socially responsible and environmentally sustainable manner. For more information, visit www.annies.com.

*No significant difference has been shown between milk derived from rBST-treated and non rBST-treated cows.
+Except those naturally occurring in celery powder.
^Minimally processed, no artificial ingredients.

Media Contact:
Ashley Holzhauer
Access Communications
917-522-3529
[email protected]

Annie's Uncured Pepperoni Pizza Poppers

 

Annie's Three Cheese Mini Pizza Bagels

Logo - http://photos.prnewswire.com/prnh/20140904/142808
Photo - http://photos.prnewswire.com/prnh/20140904/142806
Photo - http://photos.prnewswire.com/prnh/20140904/142807

SOURCE Annie's, Inc.

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