SYS-CON MEDIA Authors: Xenia von Wedel, Peter Silva, Glenn Rossman, Ava Smith, Elizabeth White

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Antenna Radio Redesigned to Transcend Talk Radio for Personalized, Mobile Streaming Everywhere

Innovative Startup Studio The Giant Pixel Corporation today announced the availability of the Antenna Radio 3.0 for iOS. Antenna Radio delivers a unique, "quick listening" audio experience, offering active listeners a personalized program stream of highly curated talk, news, informational and entertainment-based content accessible on the go.

The Giant Pixel Corporation today announced the availability of Antenna Radio's 3.0 for iOS. Antenna ...

The Giant Pixel Corporation today announced the availability of Antenna Radio's 3.0 for iOS. Antenna Radio is currently featured on the iTunes App Store. (Photo: Business Wire)

Antenna Radio was conceived to address the evolving demand from radio listeners who are migrating from conventional radio but want to stay connected to real-time news with personalized content, program flexibility and uninterrupted mobile access anywhere they go.

Antenna Radio offers radio fans a terrestrial radio-like listening experience conveniently wrapped up in a smart mobile app. The short-form talk, information and entertainment programing on Antenna is customized to meet each listener’s specific preferences. The more a listener uses the app, the more personalized the content becomes. In addition, Antenna Radio also provides listeners with access to convenient regional or location-based information including traffic and weather updates.

"Many of us drive to work or go for a run, and while we’re active, reading Twitter or CNN content on a screen is not an option. Antenna Radio is a new way to stay connected to timely, personalized content that fits right into our busy daily schedules,” said Elliot Loh, creator of Antenna Radio and co-founder at The Giant Pixel Corporation. “When using Antenna Radio, listeners can stay connected to time-sensitive and ‘perishable’ content such as news, sports or entertainment, in a more convenient way. Our goal is to reinvent the terrestrial radio experience, giving listeners access to the world-class talk radio they love, but delivered when and where they want it."

Currently, Antenna Radio boasts more than 1,000 channels of curated high quality, short-form content. Channels are selected according to criteria such as quality, length and relevance to the experience users want. Channels are further targeted by proximity to major U.S. radio listening markets, and users have the option of adding location-based updates like local weather and traffic reports. With each use, Antenna Radio learns listener preferences and draws on crowd-sourced ratings to adjust each user’s programming in real-time, building up 30 minutes of program clips to match their behaviors and tastes.

Antenna Radio also provides several key benefits for the app’s curated program content. Specifically, the Antenna interface has been designed to help promote radio show producers with a player interface that supports branded program graphics and a “channel profile” that includes hooks to social platforms like Twitter and links directly to selected radio show websites. In addition, Antenna Radio plays audio directly from radio program servers, preserving producers’ relationships with listeners and partners.

Antenna Radio is one of a growing portfolio of products developed by Giant Pixel, with a mission to create real value by connecting people to the things they need, want or love through the Internet. Giant Pixel’s product portfolio now includes both Nama, a fresh take on project management, and Antenna Radio.

Antenna Radio is currently featured on the iTunes App Store, and can be downloaded at
http://anten.na/download?dest=app_store&source=radio_magazine_online

About The Giant Pixel Corporation

The Giant Pixel Corporation is a startup studio that builds breakthrough technology companies from the ground up. The company achieves this through a disciplined approach to market evaluation, product design, technical implementation, recruitment of talent, and measuring all areas of work. With deep roots in Silicon Valley, the cofounders at Giant Pixel have built and launched notable tech brands including Yammer (acquired by Microsoft in 2012 for $1.2B), Xoom (IPO 2013), MollyGuard, and Geni. Founded in 2012, Giant Pixel is privately held and located in San Francisco, California. To learn more about the company, please visit: www.thegiantpixel.com.

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