SYS-CON MEDIA Authors: Elizabeth White, Greg Ness, Sean Houghton, Glenn Rossman, Ignacio M. Llorente

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Weak Demand for Storage Systems Spills Into Midrange Markets as Worldwide External Disk Storage Systems Revenue Falls for Second Consecutive Quarter, According to IDC

Worldwide external disk storage systems factory revenues fell -1.4% year over year to nearly $5.9 billion during the second quarter of 2014 (2Q14), according to the International Data Corporation (IDC) Worldwide Quarterly Disk Storage Systems Tracker. For the quarter, the total (internal plus external) disk storage systems market generated almost $7.8 billion in revenue. The modest 0.3% year-over-year increase was driven by strong internal storage sales within Asia/Pacific and emerging markets. Total disk storage systems capacity shipped was 11.5 exabytes. Growth of new capacity consumption improved during the quarter, but the 23.9% year-over-year growth was still relatively low by historic comparisons.

"High-end storage sales fell for the fourth consecutive quarter in 2Q14," said Eric Sheppard, Research Director, IDC Storage. "The high-end decline was not as striking as last quarter but it was coupled with a drop in midrange sales, suggesting weak demand is spreading to other parts of the market. Bright spots within the global storage market include growth from entry level storage and increased sales within EMEA and Latin America."

2Q14 External Disk Storage Systems Results

EMC was the largest supplier, but experienced a year-over-year share loss during the quarter. The company captured 30.1% of the external disk storage revenue during the quarter, which was down from 31.2% the year prior. NetApp and IBM sales resulted in a statistical tie* for second position with shares of 13.0% and 12.1%, respectively. This was down from 13.2% and 12.5% respectively from the same quarter last year. HP gained share during the quarter, moving from 10.0% last year to 10.1% this year. Dell and Hitachi finished the quarter in a statistical tie* for the fifth position with shares of 7.2% and 6.4% respectively.

Open Networked Disk Storage Systems Highlights

The total open networked disk storage market (NAS Combined with non-mainframe SAN) fell -1.2% year over year to $5.1 billion in revenue. EMC maintained its leadership in the total open networked storage market with 32.9% revenue share, but lost share compared to the 34.1% the company generated in 2Q13. NetApp was the second largest supplier with 14.9% share, followed by IBM (11.2%) and HP (10.2%).

Top 5 Vendors, Worldwide External Disk Storage Systems Market, Second Quarter of 2014

(Revenues are in Millions)

Vendor       2Q14 Revenue       2Q14 Market Share       2Q13 Revenue       2Q13 Market Share       2Q14/2Q13 Revenue Growth      
1. EMC       $1,764       30.1%       $1,860       31.2%       -5.2%      
2. NetApp*       $765       13.0%       $789       13.2%       -3.0%      
2. IBM*       $712       12.1%       $747       12.5%       -4.7%      
4. HP       $596       10.1%       $594       10.0%       0.4%      
5. Dell*       $425       7.2%       $429       7.2%       -1.0%      
5. Hitachi*       $373       6.4%       $424       7.1%       -12.0%      
Others       $1,235       21.0%       $1,112       18.7%       11.1%      
All Vendors       $5,869       100.0%       $5,954       100.0%       -1.4%      

Source: IDC Worldwide Quarterly Disk Storage Systems Tracker, September 4, 2014

* Note: IDC declares a statistical tie in the worldwide disk storage systems market when there is less than one percent difference in the revenue share of two or more vendors.

2Q14 Total Disk Storage Systems Market Results

In the total worldwide disk storage systems market, EMC finished in the top position followed by HP with market shares of 22.7% and 17.5% respectively.

Top 5 Vendors, Worldwide Total Disk Storage Systems Market, Second Quarter of 2014

(Revenues are in Millions)

Vendor       2Q14 Revenue       2Q14 Market Share       2Q13 Revenue       2Q13 Market Share       2Q14/2Q13 Revenue Growth      
1. EMC       $1,764       22.7%       $1,860       24.0%       -5.2%      
2. HP       $1,361       17.5%       $1,300       16.8%       4.7%      
3. IBM       $1,000       12.9%       $1,046       13.5%       -4.3%      
4. Dell       $887       11.4%       $943       12.2%       -5.9%      
5. NetApp       $765       9.8%       $789       10.2%       -3.0%      
Others       $2,004       25.8%       $1,819       23.5%       10.2%      
All Vendors       $7,782       100%       $7,757       100%       0.3%      

Source: IDC Worldwide Quarterly Disk Storage Systems Tracker, September 4, 2014

In addition to the table above, an interactive graphic showing the worldwide market share of the top 5 total disk storage systems vendors over the previous five quarters is available here. Instructions on how to embed this graphic into online news articles and social media can be found by viewing this press release on IDC.com.

Taxonomy Notes:

IDC defines a Disk Storage System as a set of storage elements, including controllers, cables, and (in some instances) host bus adapters, associated with three or more disks. A system may be located outside of or within a server cabinet and the average cost of the disk storage systems does not include infrastructure storage hardware (i.e. switches) and non-bundled storage software.

The information in this quantitative study is based on a branded view of the disk storage systems sale. Revenue associated with the products to the end user is attributed to the seller (brand) of the product, not the manufacturer. Original equipment manufacturer (OEM) sales are not included in this study. In this study, Hitachi Data Systems (HDS) sales do not reflect their OEM sales to Sun Microsystems and Hewlett-Packard.

IDC's Worldwide Disk Storage Systems Quarterly Tracker is a quantitative tool for analyzing the global disk storage market on a quarterly basis. The Tracker includes quarterly shipments and revenues (both customer and factory), Terabytes, $/Gigabyte, Gigabyte/Unit, and Average Selling Value. Each criteria can be segmented by location, installation base, operating system, vendor, family, model, and region.

For more information about IDC's Worldwide Disk Storage Systems Quarterly Tracker, please contact Lidice Fernandez at 305-351-3051 or [email protected].

About IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community to make fact-based decisions on technology purchases and business strategy. More than 1,000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. In 2014, IDC celebrates its 50th anniversary of providing strategic insights to help clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting www.idc.com.

All product and company names may be trademarks or registered trademarks of their respective holders.

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