SYS-CON MEDIA Authors: Carmen Gonzalez, Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel

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Leading TV Maker TCL to Adopt DivX® HEVC Technology for New Line of 4K Televisions

DivX, LLC, a leading provider of next-generation digital video solutions, and TCL Corporation, one of the world’s largest consumer electronics groups, today announced that TCL Multimedia under TCL Corporation will adopt the industry leading DivX® HEVC technology for its global line of digital televisions, enabling the playback of high-quality, highly efficient Ultra HD (4K) video in the living room.

The two companies recently renewed a wide-ranging licensing agreement that enables TCL to implement DivX technology across a variety of devices. As one of the leading players in the global TV industry, the addition of DivX technology allow TCL consumers to enjoy their favorite Internet videos, including premium Hollywood titles available in the DivX format from multiple services, on their favorite devices.

“We believe DivX® HEVC technology offers the most seamless, high-quality and efficient solution for HD and 4K video playback on next-generation devices, and we’re excited to work with TCL to bring a better video experience to consumers around the world,” said Dr. Kanaan Jemili, CEO of DivX, LLC.

“The addition of DivX® HEVC technology to our 4K televisions will offer real value to consumers who want to enjoy the highest-quality content on their devices—whether that’s personal content, Internet video, or premium Hollywood titles,” said E Hao, CEO of TCL Multimedia. “We’re pleased to extend our relationship with DivX to the exciting new world of 4K video.”

The DivX end-to-end HEVC solution is designed to accelerate the adoption of the latest compression standard across the entire video distribution system. DivX Certified® devices for HEVC will support DivX DRM and an advanced feature set for media playback including multi-language subtitles and audio tracks, trick-play track for smooth fast forward and rewind, chapter points for quick scene navigation, and resume playback across devices. DivX recently received a 2014 Best Ultra HD Codec award from Ultra HDTV Magazine for its DivX 10 software and MainConcept HEVC SDK.

Join DivX at IBC 2014 on September 12-16 in Hall 5, Stand C10

About DivX, LLC

DivX, LLC is leading the way to better, more seamless consumer video experience by powering the professional creation, protected distribution and high-quality playback of highly efficient video to multiple devices and platforms. DivX, along with its subsidiary MainConcept, offers service providers, device manufacturers and integrators technologies that address the entire video supply chain with solutions for software applications, OTT content services and consumer electronics devices. Over 1 billion DivX enabled devices have shipped worldwide from major manufacturers and DivX consumer software products have been downloaded over 1 billion times. DivX is based in San Diego, CA, with offices across Europe and Asia. For more information on the company, visit www.divx.com.

About TCL Corporation

Founded in 1981, TCL Corporation (000100.SZ) is one of the largest consumer electronics enterprises in China, with over 70,000 employees in 40 countries throughout the world. Currently it has three listed subsidiaries: TCL Multimedia (01070.HK), TCL Communication (02618. HK), and Tonly Electronics (01249.HK), with a diverse business portfolio covering LCD TVs, LCD panels, mobile phones, audio and video equipment, home appliances and lighting products. In 2013, TCL's total sales reached RMB85.32 billion, and the TCL brand value exceeded RMB63.9 billion. TCL is ranked No. 3 in market share of LCD TVs, No. 5 in mobile phones, and No. 5 in LCD panels sector, on global basis. Starting from 2014, TCL is focusing its goal of building new customer-centered "product + service" business model, while pushing its transformation towards "smart + Internet technologies.” TCL is committed to its new vision of “enriching lives of its customers by rendering products and services of ultimate experience.” For more information, please visit our website: http://www.tcl.com/en.php

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