|By PR Newswire||
|September 5, 2014 05:00 AM EDT||
NEW YORK, Sept. 5, 2014 /PRNewswire/ -- City of Peace Films along with Nashville, TN based So Good! Entertainment has entered into a strategic partnership with Venturini Motorsports, one of the premier teams in the ARCA Racing Series presented by Menards (ARCA) and Zaxby's, one of the fastest-growing restaurant chains, to promote the September 5th nationwide release of the film The Identical, starring Ashley Judd, Seth Green, Ray Liotta, Joe Pantoliano and Blake Rayne.
This multi-tiered marketing plan utilizes Venturini Motorsports and team sponsor Zaxby's demographic reach to promote the feature film by exposing millions of loyal NASCAR fans and restaurant chain customers coast-to-coast. In addition to promoting the movie with Venturini Motorsports in the ARCA series the film will also be highlighted on Athenian Motorsport's NASCAR Nationwide Car driven by popular driver John Wes Townley for selected races.
The producers of the upcoming Ray Liotta-Ashley Judd film THE IDENTICAL will showcase their partnership with Zaxby's, by offering diners free music from the movie, a drama set against the backdrop of rock 'n' roll's 1950s heyday.
The effort marks the first time Zaxby's, which operates more than 620 locations in 15 states, has joined forces with a major motion picture and using racing as an activation platform to provide additional excitement and extra value to its clients.
"We're excited to be working with THE IDENTICAL because it's exactly the kind of quality, family-friendly entertainment Zaxby's customers will love," said Zach McLeroy, co-founder of the company. "This is a great movie with great values and great music – and we want the families who enjoy our great food to know all about it."
For more information about Venturini Motorsports, call 704.784.2500 or email [email protected].
SOURCE Venturini Motorsports