JUPITER, Fla., Dec. 26 /PRNewswire-FirstCall/ -- BabyUniverse, Inc. a leading Internet content, commerce, and new media company in the pregnancy, baby and toddler marketplace, announced today the launch of its flagship new media venture, BabyTV.com, the Internet's first integrated television-style broadcast channel and social networking community focused on the needs of new and expectant parents.

BabyTV.com is delivered through an interactive format in which the consumer can tune in to broadcast-quality live and pre-recorded streaming television, interact through live events, respond to synchronized and targeted advertisements, engage in e-commerce transactions, browse links on the Web, and participate in BabyTV.com's community features, without ever leaving the integrated broadcast platform.

"We're thrilled to introduce our first release of BabyTV.com into the family of BabyUniverse Internet properties," said John Textor, Chairman and CEO of BabyUniverse. "We have long communicated our belief that every e- commerce company of today is a new media company of tomorrow and BabyTV.com now stands as a pioneering application within the Internet-Television revolution."

Mr. Textor continued, "While the primary goal of BabyTV.com, and our other content sites PoshCravings.com and ePregnancy, is to increase revenues from advertisers, we also intend BabyTV.com to build for our e-commerce sites the kind of loyalty with consumers that can be difficult to achieve in a pure e- commerce environment. If content breeds loyalty, and loyalty reduces dependency on Internet marketing expense, then we expect BabyTV.com to become a valuable driver of the BabyUniverse business strategy."

BabyTV.com has already partnered with the acclaimed women's media company Oxygen, as well as video-on-demand pioneer Alpha Mom, to bring a wealth of informative and entertaining programming to our viewers. Oxygen's "Oh!Baby" video on-demand (VOD) programming contributes segments of their popular shows, with content celebrating the highs and lows of parenthood. Alpha Mom contributes a deep catalog of informative programming featuring recognized experts on important topics from pregnancy through early child development.

BabyTV.com launches with immediate access to over 1.7 million monthly unique visitors from the BabyUniverse-owned portfolio of e-commerce websites BabyUniverse.com, PoshTots.com and DreamTimeBaby.com, and content websites PoshCravings.com and ePregnancy.com.

About BabyUniverse, Inc.

BabyUniverse, Inc. is a leading Internet content, commerce and new media company in the pregnancy, baby and toddler marketplace. Through its Web sites, BabyUniverse.com and DreamtimeBaby.com, the company is a leading online retailer of brand-name baby, toddler and maternity products in the United States. Through its Web sites PoshTots.com and PoshLiving.com, the company has extended its offerings in the baby and toddler market as a leading online provider of luxury furnishings to the country's most affluent female consumers. Through BabyTV.com, PoshCravings.com and ePregnancy.com, BabyUniverse has also established a widely recognized platform for the delivery of content and new media resources to a national audience of expectant parents. BabyUniverse is pursuing a dual strategy of organic growth and acquisition growth that is designed to establish BabyUniverse as the leader in the online baby marketplace. Beyond the baby segment, the company intends to leverage its growing platform to acquire other female-oriented content, commerce and new media companies. The overall objective of BabyUniverse is to establish a market-leading content, commerce and new media business focused on the high-growth female marketplace.

BabyUniverse and its affiliates operate a multi-channel portfolio of Internet properties, including e-commerce sites such as http://www.babyuniverse.com/, http://www.poshtots.com/, http://www.poshliving.com/ and http://www.dreamtimebaby.com/, and content sites such as http://www.poshcravings.com/, http://www.epregnancy.com/, and the recently launched http://www.babytv.com/.

Special Note Regarding Forward-Looking Statements

This press release contains forward-looking statements that involve risks and uncertainties relating to future events or our future financial performance. These statements involve known and unknown risks, uncertainties and other factors that may cause the actual results to differ materially from those expressed or implied by such forward-looking statements. You are advised to consult further disclosures we may make on related subjects in our future filings with the Securities and Exchange Commission.

In some cases, you can identify forward-looking statements by terminology such as "may," "could," "should," "expect," "plan," "intend," "anticipate," "believe," "estimate," "predict," "potential" or "continue," the negative of such terms or other comparable terminology. These statements are only predictions. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, performance or achievements.

CONTACT: Company, Georgianne Brown of BabyUniverse, +1-561-277-6405, or
georgianne.brown@babyuniverse.com; or Investor, John Baldissera of BPC
Financial Marketing, +1-800-368-1217

Web site: http://www.babyuniverse.com/
http://www.babytv.com/