SYS-CON MEDIA Authors: Liz McMillan, Carmen Gonzalez, Zakia Bouachraoui, Roger Strukhoff, David Linthicum

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Tapad Appoints Jeff Kelosky To Lead Sales In Detroit

Former BrightRoll Exec Expands Client Service Operation

NEW YORK, Sept. 16, 2014 /PRNewswire/ -- Tapad, the leader in cross-device marketing technology, today announced the appointment of Jeff Kelosky as Senior Director of Sales, Detroit. Kelosky, formerly of online video advertising platform BrightRoll, will expand the Tapad Detroit sales team to serve the region's automotive, advertising and marketing communities. 

Jeff Kelosky, Tapad Senior Director of Sales, Detroit

At BrightRoll, Kelosky served as Senior Account Director of Platform Solutions, managing a five-state territory and leading a team that grew revenue by 100 percent year-over-year. Prior to that he was Director of Sales for social activity company appsavvy, and was with Time Inc. as Digital Account Executive for more than three years, leading digital strategy for fully integrated solutions.  Kelosky has a B.S. in Business Management from the Haworth College of Business at Western Michigan University.

"As industry-wide leaders in innovation, it's not surprising that the U.S. automotive brands were among the first to embrace unified cross-screen marketing technologies," said Jim Clark, Tapad SVP Global Sales. "I'm thrilled to have Jeff join and lead our team to provide the Detroit marketing community with the best cross-screen expertise available."

About Tapad
Tapad Inc. is a marketing technology firm renowned for its breakthrough, unified, cross-device solutions. The company offers the largest in-market opportunity for marketers to address the new and ever-evolving reality of media consumption on smartphones, tablets, home computers and smart TVs. Deployed by agency trading desks, publishers, marketing technology companies and numerous Fortune 500 brands, Tapad provides an accurate, unified approach to connecting with consumers across screens. Backed by major venture firms, Tapad is based in New York and has offices in Atlanta, Chicago, Dallas, Detroit, Frankfurt, London, Los Angeles, Miami and San Francisco. TechCrunch called the powerhouse Tapad team "a hell of a list of entrepreneurs who created some of the most valuable online advertising companies of the last decade."

Tapad Inc. Logo.

Photo - http://photos.prnewswire.com/prnh/20140915/146232
Logo - http://photos.prnewswire.com/prnh/20140115/NY45432LOGO

SOURCE Tapad Inc.

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