SYS-CON MEDIA Authors: Liz McMillan, Carmen Gonzalez, Zakia Bouachraoui, Roger Strukhoff, David Linthicum

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MediaLink Expands Leadership Team with Programmatic Pioneer Matt Spiegel

MediaLink, the leading strategic advisory firm serving companies at the convergence of media, marketing, technology and entertainment, announced today that Matt Spiegel has joined the company in the newly created role of Senior Vice President and General Manager, Marketing and Technology Solutions.

Matt Spiegel, Senior Vice President and General Manager, Marketing and Technology Solutions (Photo:  ...

Matt Spiegel, Senior Vice President and General Manager, Marketing and Technology Solutions (Photo: Business Wire)

“Matt is a digital marketing and programmatic pioneer who brings a wealth of knowledge and digital acumen to MediaLink and our partners,” said Michael Kassan, Chairman and CEO, MediaLink. “He is coming onboard at an important time both for MediaLink and the industry; his long experience and native fluency in programmatic will strengthen our practice to ensure our partners stay at the forefront of this emerging and critical space. We could not be happier to welcome him to our leadership team.”

Spiegel served as SVP, GM of the Americas for MediaMath, where he led its enterprise technology revenue operations in North and South America. Prior to MediaMath, he held multiple roles at Omnicom having first joined the company when Omnicom acquired Resolution Media, the search marketing business he founded. Later as CEO of Omnicom Media Group Digital, Spiegel developed the business model, launched, and initially ran Accuen Omnicom’s trading desk. Spiegel started his career in advertising sales and brings nearly 20 years of digital media experience to MediaLink.

In his new role, Matt will work to further develop MediaLink’s marketing and technology solutions practice and provide the strategic direction and the operational know-how today’s marketers need to successfully navigate the intersection of marketing and media with technology and data.

“As programmatic continues to dominate the industry dialogue, we’re confident Matt will be the perfect translator for our partners’ growing businesses, helping them navigate the potential and pitfalls of each new development,” said Wenda Harris Millard, President and COO, MediaLink.

“I'm thrilled to join MediaLink at a time of such rapid industry evolution,” said Spiegel. “MediaLink has a fantastic track record of developing actionable strategies for its partners. For companies across the marketing and media spectrum, the next big area of need is to understand how to infuse their marketing or media business with technology automation and rich intelligence about their consumers. This includes all things ‘programmatic’ and collectively is a set of topics I’ve focused on most of my career. MediaLink is taking a leading position by prioritizing this discipline and I look forward to being part of the team.”

Spiegel will lead MediaLink’s new Chicago office; his appointment is effective immediately.

About MediaLink

Founded in 2004, MediaLink provides strategic advisory and implementation services to companies at all stages of the business life cycle at the convergence of media, marketing, technology and entertainment. In addition to developing, refining and executing strategies that drive competitive advantage and business acceleration for its partners, the company has diversified its product suite to include executive search, conference programming and event production. Partners include the Fortune 100, media, entertainment and emerging technology companies, private equity and venture capital firms. With offices in New York and Los Angeles, MediaLink is led by Michael Kassan and Wenda Harris Millard with a team of 70+, including senior executives with successful operational expertise in their respective fields.

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