Independent Research Firm Cites Purisma as a Strong Performer in First Assessment of Purisma Data Hub

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Independent Research Firm Cites Purisma as a Strong Performer in First Assessment of Purisma Data Hub

Purisma Ranked Number 1 in Revenue Growth and Data Stewardship

By: PR Newswire

Jan. 10, 2007 01:00 PM

REDWOOD CITY, Calif., Jan. 10 /PRNewswire/ -- Purisma(TM), a leading provider of master data management (MDM) solutions, today announced that Purisma Data Hub was cited as a Strong Performer in the "Forrester Wave(TM): Customer Hubs, Q4 2006." In the report, Forrester recognizes Purisma for "rapid customer identity solutions, strong hierarchy management capabilities, and key partnerships with business intelligence vendors." Purisma, which launched in late 2005, also earned the Number 1 rankings for revenue growth and data stewardship. This is the first time Purisma's Data Hub solution was invited to participate in the Forrester Wave(TM) Customer Hubs report.

"We are very pleased that Forrester has acknowledged Purisma Data Hub with inclusion in the Forrester Wave(TM)," said Pete Daffern, CEO and chairman of Purisma. "Our strong revenue growth validates that our incremental, solutions- driven approach is leading to rapid customer adoption."

The Forrester Wave(TM) report recognizes Purisma's differentiated approach to the market: "New to the customer hub market, Purisma brings a solutions- focused approach to customer hubs. Purisma Data Hub delivers strong B2B, internationalization, and data stewardship capabilities."

Purisma Data Hub, the industry's first MDM platform to combine high-end accuracy with exceptional speed of deployment and ease of use through an incremental, solutions-driven approach. With Purisma Data Hub, companies can implement MDM and customer data integration (CDI) projects to quickly respond to specific business challenges such as creating a single view of a customer, identifying related corporate entities following a merger or acquisition, or identifying up-sell and cross-sell opportunities without the time, cost, complexity, or disruptions of conventional MDM solutions. Purisma Data Hub's breakthrough capabilities ensure data accuracy while speeding deployment.

About Purisma

Purisma is a leading provider of a solutions-driven master data management (MDM) platform for enterprises. With Purisma Data Hub companies can, for the first time, implement highly accurate MDM projects to respond to specific business solution challenges without the time, cost, complexity, or disruptions of conventional MDM solutions. Purisma customers include Fortune 500 businesses across many customer-centric industries; strategic partners include Business Objects, D&B, Hyperion and Teradata. Company headquarters are located in Redwood City, California. To learn more about Purisma, visit http://www.purisma.com/, call (650) 306-8300 or e-mail info@purisma.com.

NOTE: Purisma is trademark of Purisma, Inc.

Purisma, Inc.

CONTACT: Norine Hendricks of Eastwick Communications, +1-650-480-4063,
or nhendricks@eastwick.com, for Purisma, Inc.

Web site: http://www.purisma.com/

Published Jan. 10, 2007
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Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.