PALM DESERT, Calif., Jan. 30 /PRNewswire/ -- Finding fresh ways to reach media-weary consumers is a Herculean challenge for brands and advertising agencies. And nowhere is the challenge more daunting than in the crowded, noisy world of online advertising.

(Photo: http://www.newscom.com/cgi-bin/prnh/20070130/DATU004 )

Scram, an online advertising medium introduced today at DEMO 07, is poised to change that.

Scram adds an innovative dimension to online advertising and marketing, allowing advertisers to encrypt unique messages inside electronic images or "wrappers" such as online ads, photographs or artwork, video files, instant messages, and MP3 files. Scram is secure; can be delivered via email or through Websites; and is free to consumers who opt-in, giving them the power to decrypt hidden messages or create their own Scram messages.

For national brands and advertisers, Scram is a powerful medium for developing closer relationships with customers and increasing sales. Scram can be used, for example, to deliver an online sweepstakes with electronic "scratch-off" coupons. Here's how it works: A consumer opts-in to receive email or Web-based communications from a national brand, then downloads the free Scram client. When the consumer receives the Scram image, he or she simply clicks on it to decrypt the ad and discover the prize encoded in the image - a promotional coupon, a cash award or a grand prize. The ad or outside "wrapper" stays the same, but the information encrypted underneath can be targeted to specific consumers or groups.

Scram messages and promotional campaigns can also be delivered inside online movie trailers or other video files. Scram can also be used to securely deliver sensitive information, such as bank statements and other financial information, without requiring a user to log into a Website - thus eliminating the possibility of pfishing.

"Scram enables national brands and advertisers to engage their customers online in fresh, exciting ways," said Gerry Euston, CEO, Ceelox. "As a non- intrusive, opt-in medium, Scram has the power to legitimize online advertising, allowing brands to deliver real value to their consumers through personalized messages and promotions that build brand loyalty."

"DEMO highlights the products most likely to have a significant impact on the marketplace," said Chris Shipley, DEMO executive producer. "With the ability to embed electronic coupons and prizes for consumers, Scram is poised to make a huge impact on the interactive advertising community."

Scram will be available in a beta version this summer. Scram will be free to all consumers; pricing for advertising and promotional usage will be based upon the scope of each campaign. For more information about Scram, visit http://www.scramonline.com/ .

About Ceelox

Ceelox is an established, privately held provider of secure, online customer messaging solutions and biometric technology to banks, educational institutions, government agencies and other markets. With the advent of Scram, Ceelox has leveraged its expertise in data encryption and security to deliver an entirely new online advertising medium that engages consumers with dynamic, personalized communications embedded inside online ads, images, videos and other files. For more information, visit http://www.ceelox.com/ .

CONTACT: Catherine Seeds of KetnerBarnes Inc., +1-512-794-8876, or
cseeds@ketnerbarnes.com , for Ceelox

Web site: http://www.ceelox.com/
http://www.scramonline.com/