SYS-CON MEDIA Authors: Elizabeth White, Liz McMillan, Yeshim Deniz, Roger Strukhoff, Jason Bloomberg

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How Extreme Is Your Memory?

Dart Neuroscience Launches "Extreme Memory Challenge" to Find the Best Memory in the World

SAN DIEGO, CA--(Marketwired - February 02, 2015) - Dart NeuroScience has announced the launch of its world-wide, on-line memory challenge: The Extreme Memory Challenge.

See video from Dart NeuroScience here: http://inr.synapticdigital.com/DARTneuroscience/ExtremeMemoryChallenge

Dart NeuroScience, located in San Diego, CA, is inviting participants to take part in the Extreme Memory Challenge (www.extremememorychallenge.com) to help them identify people with the best memories in the world. Participants in the challenge will find out how their memory compares to reigning 3-time USA Memory Champion, Nelson Dellis. Additionally, they will see how their performance compares to others from across the globe that have completed the challenge.

In launching the challenge, scientists at Dart NeuroScience are hoping to learn more about the biological processes underlying exceptional memory abilities that naturally occur in the general population. Those who meet the challenge will be evaluated further to learn more about what makes their memory so special and use that information to discover drugs that improve memory.

Rod Scott, Senior Director of Biology at DNS, notes: "If you look at people with cognitive impairments in Alzheimer's or Parkinson's, it's a tragedy. They have completely lost their sense of self. If we can help them retain some of their long term memories it will allow them to understand their place in the world, because they've lost that."

Scott adds, "Let's see how smart you are! Challenge yourself against the memory champions and see how you compete and rate against these memory champions and other people who think they're smart."

This research has important implications for helping millions of people who experience cognitive decline or dysfunction.

"What we really think we're doing is developing a medicine-based therapy to rehabilitate circuitry in the brain that has become somewhat dysfunctional, maybe because of an inborn problem like intellectual disability, because of brain injury from car accidents or stroke, or because of neurodegenerative disease like Alzheimer's and Parkinson's." (Tim Tully, Scientific Founder and Executive Vice President of Research & Development, DNS)

Millions of individuals around the world are affected by neurodegenerative diseases such as Alzheimer's and this research has the potential to lead to drug discovery and development to help these people. 

To learn more log onto: (www.extremememorychallenge.com)

About Dart NeuroScience:

Dart NeuroScience (DNS) is an emerging pharmaceutical company formed in 2007 and based in San Diego, CA. DNS is focused on new drugs, technologies, and therapies to improve brain function and help maintain cognitive vitality throughout life. Having just moved into new state-of-the-art headquarters, DNS will continue to expand to more than 250 employees over the next few years. For more information about DNS, please visit its website: www.dartneuroscience.com.

About Nelson Dellis:

Nelson is a 3-time winner of the USA Memory Championship, mountaineer, and Alzheimer's disease activist. He practices and preaches a lifestyle that combines mental and physical fitness with proper nutrition. He was inspired by the passing of his grandmother from Alzheimer's disease in 2009 to start training his memory to keep his mind strong and healthy throughout his lifespan. Rapidly, he transformed into one of the leading memorizers in the world, claiming championship titles as well as multiple memory records. Nelson is also the Founder and CEO of Climb For Memory, a non-profit charity that raises awareness and funds for Alzheimer's disease through mountain climbs around the world.

For More information Contact:

Extreme Memory Challenge
[email protected]

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