TUSTIN, CA -- (MARKET WIRE) -- 01/30/07 -- Jewelry Exchange, one of the nation's leading jewelry manufacturers and retailers, is offering a 1/2 carat heart-shaped diamond pendant to celebrate this Valentine's Day.

Heart shaped diamonds are typically more expensive than other shapes and are one of the rarest cuts of all diamonds, as they yield a high percentage of wasted stone during the cutting and polishing process. However, due to a special purchase, the Jewelry Exchange is now able to offer these beautiful and hard-to-find diamonds, fashioned in an elegant pendant, for just $349 including a chain. This lovely gift is available in either 14k white or yellow gold.

The Jewelry Exchange has been at the forefront of jewelry design for almost 30 years. Their in-house design department and on-site manufacturing allows for new jewelry development to be completed in a matter of days, while giving customers true factory-direct pricing.

The company is also unique in that they have just one store per major metropolitan area. In contrast to many other jewelers that have high rent locations in hundreds of malls, the Jewelry Exchange stores are usually located in an out-of-the-way area, where rents and overhead can be kept at a minimum. These savings are then passed on to the consumer, providing savvy shoppers with prices that are up to 80% less than the competition. The phrase "drive a little, save a lot" is often applied to the Jewelry Exchange, especially where big-ticket items like engagement or anniversary rings, and loose diamonds can be found at prices that are thousands below those found elsewhere.

The Jewelry Exchange is owned by Goldenwest Diamond Corporation, and has been operating for over 30 years, doing business as The Jewelry Exchange in Los Angeles/Tustin, Chicago/Villa Park, San Francisco/Redwood City, Boston/Sudbury, Dallas, Tampa, Seattle/Renton, Philadelphia/Norristown, Washington D.C./Bethesda, Phoenix, Minneapolis/Eagan, and Denver/Greenwood Village. The company operates as The Jewelry Factory in New York/Hackensack, Detroit/Livonia, and Cleveland/North Randall. And in Houston, the company operates The Jewelry Source.

The Jewelry Exchange is the largest private importer of diamonds in America, and has over 30,000 loose diamonds in stock. The Jewelry Exchange was also recently named one of the top 25 jewelers in America. For more information, or for directions to a store near you, call 1-800-441-0715 or go online at www.jewelryexchange.com.