SYS-CON MEDIA Authors: Liz McMillan, Pat Romanski, Elizabeth White, William Schmarzo, Yeshim Deniz

News Feed Item

World's Largest Study of the Online Gambler Revealed

World's Largest Study of the Online Gambler Revealed

LONDON, January 31 /PRNewswire/ -- The first comprehensive picture of the 'average' online gambler has emerged from a huge new research project involving nearly 11,000 players from 96 countries. The 'eCOGRA Global Online Gambler Survey' was commissioned by industry self-regulatory body eCOGRA (www.ecogra.org) and is the largest study to date into player behaviour and attitudes to the industry.

General Information

One of the most surprising findings to emerge is that although playing for money was important in terms of making games entertaining, overall, the majority of gamblers appear to not be playing to win money long-term - it's more about the entertainment. When players across all forms of gambling were asked why they gambled online, answers such as 'to relax', 'for the entertainment and excitement' or 'to relieve boredom', heavily outweighed 'to make money' or 'to win', highlighting that online gamblers view their pastime as simply another form of leisure activity.

The scale of the sample has allowed researchers to create the most reliable picture of the typical online poker and casino player to date.

The Average online POKER PLAYER is likely to:

- Be male (73.8%)

- Be aged 26-35 (26.9%)

- Play 2-3 times per week (26.8%)

- Have played for 2-3 years (23.6%)

- Play for between 1-2 hours per session (33.3%)

- Play one (24.1%) or two (24%) tables at a time

- Play both cash games and tournaments (34%)

- Play at big-blind (minimum stake) levels of 25p to GBP1.00 (61.2%)

- Play with 6-10% of their bankroll at a table at any one time (23%)

The Average online CASINO PLAYER is likely to:

- Be female (54.8%)

- Aged 46-55 (29.5%)

- Play 2-3 times per week (37%)

- Have visited more than 6 casinos in the preceding three months (25%)

- Have played for 2-3 years (22.4%)

- Play for between 1-2 hours

Player Attitudes

The best things about internet gambling are 'convenience and accessibility' and 'fun and excitement', while 'losing' and 'financial implications' came top of the worst things - as might be expected. The vast majority of players say they are 'up' or 'down' within a range plus or minus GBP130 a month or GBP32.50 per week - less than the cost of a night in the pub with your mates and a taxi home.

When it comes to customer service, it appears that online gambling companies do well when compared to other industries. The majority of players felt they received either the same level or significantly better levels of customer service, even when they'd had a dispute with a site.

Player Behaviour

Location

Play takes place mainly at home (89.7%) in the evening; however one in ten women preferred playing in the workplace.

Message boards

Nearly 40% of respondents said they visited message boards or forums, contradicting previous perceptions of online gambling as a rather solitary activity. Message forums are visited to get information about sites (53% say they visit for this purpose), to have a general read and catch up on news (40% and 37% respectively), as well as find out about promotional offers (the most popular of all, cited by 65% of respondents).

Wagers and winning

The typical wager is between GBP15-30 a session in casino games and poker players said they typically played with 6-10% of their bankroll at any one time. In a further sign of realism about their chances, a third of poker players say that the game required more skill than luck, yet most say they were simply 'averagely' skilled.

Reasons for playing at specific casino sites

The most important single motivator for playing at a particular casino site is its bonuses (75%), followed by game variety (62%), deposit method and reputation (both 56%) and then promptness of payouts (54%).

Poker specific

The poker results provide a fascinating snapshot into the area of multi-table play. The majority of players play one (24%), or two (also 24%) tables at a time, however researchers were able to ascertain that after four tables, concentration drifts significantly and leads to dramatic drop off in success. Likewise, the optimum amount of the bankroll that a player should use is 2-10% at any one table to maximise winnings.

Losses

Both casino and poker players were more likely to do well financially if they refrained from chasing losses and were unbiased in their approach i.e. not influenced by previous hands/game outcomes - all players might do well to take note here.

Just under 11,000 players responded to the survey, of whom only 29% had previously heard of eCOGRA. Once informed about the role eCOGRA plays and the measures in place to protect players, 69% of the 11,000 players said they would look for eCOGRA's Play It Safe seal before playing on a site in future.

Andrew Beveridge, CEO, eCOGRA comments on the findings: "This is a reminder about the vast majority of players who enjoy this form of entertainment. Our job is to signpost players towards those operators who are meeting the majority's expectations regarding fair play, responsible operator conduct and provisions to address problem gambling. We are encouraged by much of the feedback, but also recognise that we still have some way to go.

"This report provides invaluable information that will shape our approach for the next year as we continue to provide players with a 'gold standard' level of protection. We are delighted that the vast majority of players who responded were supportive of eCOGRA's efforts and we hope this endorsement will encourage those within the industry that have yet to apply for our 'Play it Safe' seal, to do so over the coming year."

Notes:

A summary report is downloadable from www.ecogra.org

Methodology

10,865 people from 96 countries and 37 employment sectors responded to the survey in September-October 2006. Fifteen focus groups were held in the US, the UK, Canada, Germany and Sweden in November 2006.

About eCOGRA:

eCOGRA, the independent standards authority for the online gambling industry, is committed to protecting online casino and poker players around the world. The non-profit organisation addresses the most important issues to players: fast payouts, fair gaming, responsive and efficient service and responsible operator conduct. eCOGRA provides an international framework of best operational and player practice requirements enforced through inspections, reviews, and continuous monitoring. To date, 112 sites comply with these requirements and have been awarded the coveted "Play It Safe" Seal that identifies to players the safest online gambling sites on the Web. For more information on how eCOGRA is constantly improving standards in online gaming for players everywhere, go to www.ecogra.org

eCOGRA Ltd

Contact Info: Stuart Hehir, Chameleon PR, +44-(0)20-7680-5500

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Rodrigo Coutinho is part of OutSystems' founders' team and currently the Head of Product Design. He provides a cross-functional role where he supports Product Management in defining the positioning and direction of the Agile Platform, while at the same time promoting model-based development and new techniques to deliver applications in the cloud.
"We were founded in 2003 and the way we were founded was about good backup and good disaster recovery for our clients, and for the last 20 years we've been pretty consistent with that," noted Marc Malafronte, Territory Manager at StorageCraft, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In their Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, and Mark Lav...
The Software Defined Data Center (SDDC), which enables organizations to seamlessly run in a hybrid cloud model (public + private cloud), is here to stay. IDC estimates that the software-defined networking market will be valued at $3.7 billion by 2016. Security is a key component and benefit of the SDDC, and offers an opportunity to build security 'from the ground up' and weave it into the environment from day one. In his session at 16th Cloud Expo, Reuven Harrison, CTO and Co-Founder of Tufin, ...
In today's always-on world, customer expectations have changed. Competitive differentiation is delivered through rapid software innovations, the ability to respond to issues quickly and by releasing high-quality code with minimal interruptions. DevOps isn't some far off goal; it's methodologies and practices are a response to this demand. The demand to go faster. The demand for more uptime. The demand to innovate. In this keynote, we will cover the Nutanix Developer Stack. Built from the foundat...
Sold by Nutanix, Nutanix Mine with Veeam can be deployed in minutes and simplifies the full lifecycle of data backup operations, including on-going management, scaling and troubleshooting. The offering combines highly-efficient storage working in concert with Veeam Backup and Replication, helping customers achieve comprehensive data protection for all their workloads — virtual, physical and private cloud —to meet increasing business demands for uptime and productivity.
@CloudEXPO and @ExpoDX, two of the most influential technology events in the world, have hosted hundreds of sponsors and exhibitors since our launch 10 years ago. @CloudEXPO and @ExpoDX New York and Silicon Valley provide a full year of face-to-face marketing opportunities for your company. Each sponsorship and exhibit package comes with pre and post-show marketing programs. By sponsoring and exhibiting in New York and Silicon Valley, you reach a full complement of decision makers and buyers in ...
There are many examples of disruption in consumer space – Uber disrupting the cab industry, Airbnb disrupting the hospitality industry and so on; but have you wondered who is disrupting support and operations? AISERA helps make businesses and customers successful by offering consumer-like user experience for support and operations. We have built the world’s first AI-driven IT / HR / Cloud / Customer Support and Operations solution.
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
"At the keynote this morning we spoke about the value proposition of Nutanix, of having a DevOps culture and a mindset, and the business outcomes of achieving agility and scale, which everybody here is trying to accomplish," noted Mark Lavi, DevOps Solution Architect at Nutanix, in this SYS-CON.tv interview at @DevOpsSummit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
LogRocket helps product teams develop better experiences for users by recording videos of user sessions with logs and network data. It identifies UX problems and reveals the root cause of every bug. LogRocket presents impactful errors on a website, and how to reproduce it. With LogRocket, users can replay problems.
According to the IDC InfoBrief, Sponsored by Nutanix, “Surviving and Thriving in a Multi-cloud World,” multicloud deployments are now the norm for enterprise organizations – less than 30% of customers report using single cloud environments. Most customers leverage different cloud platforms across multiple service providers. The interoperability of data and applications between these varied cloud environments is growing in importance and yet access to hybrid cloud capabilities where a single appl...
Data Theorem is a leading provider of modern application security. Its core mission is to analyze and secure any modern application anytime, anywhere. The Data Theorem Analyzer Engine continuously scans APIs and mobile applications in search of security flaws and data privacy gaps. Data Theorem products help organizations build safer applications that maximize data security and brand protection. The company has detected more than 300 million application eavesdropping incidents and currently secu...
Rafay enables developers to automate the distribution, operations, cross-region scaling and lifecycle management of containerized microservices across public and private clouds, and service provider networks. Rafay's platform is built around foundational elements that together deliver an optimal abstraction layer across disparate infrastructure, making it easy for developers to scale and operate applications across any number of locations or regions. Consumed as a service, Rafay's platform elimi...
"NetApp's vision is how we help organizations manage data - delivering the right data in the right place, in the right time, to the people who need it, and doing it agnostic to what the platform is," explained Josh Atwell, Developer Advocate for NetApp, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.