SYS-CON MEDIA Authors: Pat Romanski, Gary Arora, Zakia Bouachraoui, Yeshim Deniz, Liz McMillan

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Lexus to Awaken the Senses at Milan Design Week 2015



Tokyo, Feb 19, 2015 - (JCN Newswire) - Lexus International will present a sense-based exhibit experience, titled "Lexus - A Journey of the Senses", at Milan Design Week 2015(1). The exhibit will feature Internationally-Acclaimed Designer Philippe Nigro and World-Renowned Chef Hajime Yoneda.

The exhibit, running from April 14 to 19 at Spazio Lexus - Torneria in Tortona, will offer an amazing experience that excites and awakens the senses. As a brand that places great emphasis on the senses, both in its design process and when creating cars that true offer driving pleasure, Lexus hopes that visitors will find the exhibit a wide-ranging and exciting sensory experience.

Philippe Nigro, a designer with eclectic experience in product and space design, was chosen to design the space. Additionally, Lexus called on chef Hajime Yoneda for food design. Yoneda, who earned a 3-star Michelin rating in 2009, has risen rapidly to international recognition for his unique and original interpretation of gastronomic tradition. The fruit of this collaboration between two internationally acclaimed creators with very different backgrounds promises to be a truly unique experience.

At the same venue during Milan Design Week, works by the 12 finalists of the Lexus Design Award(2) 2015 (for which the theme was also "Senses") will also be displayed. For more information, visit www.lexus-int.com/design/lda.

Designer Profiles

Philippe Nigro, Space Designer

Philippe Nigro was born and educated in France and divides his time between his homeland and Italy. Nigro's works are characterized by a mixture of prospective research and a pragmatic appreciation of the manufacturers with whom he works. This knowledge allows him to navigate among projects of different designs and scales. Some objects he designed are in museum collections including his "Twin-Chairs" and "T.U. table" at Centre Pompidou. He also collaborates with a number of prestigious international brands. In 2014, Nigro was named Designer of the Year by Maison & Objet in Paris, and was commissioned to create the scenography for the 7th edition of the Triennale Design Museum in Milan.

Hajime Yoneda, Food Designer

A former computer engineer who has become one of the world's most talked-about chefs, Hajime Yoneda has earned the admiration of the restaurant industry for his extraordinary skill, innovative thinking, uncompromising insistence on perfection, and the vast scope of his culinary vision. His restaurant was awarded three Michelin stars in 2009, only a year and five months after opening, an honor no other establishment in the world has earned so quickly. It is also ranked in the Foodie Top 100 Restaurants and Asia's 50 Best Restaurants. In January 2015 Yoneda was listed among the 100 Best Chefs of the World by the French magazine Le Chef.

Notes:

(1) The world's largest design exhibition, with numerous events presented by furniture and fashion brands

(2) An international design competition launched in 2013 to foster the growth of ideas that contribute to society and to support up-and-coming creators whose work can contribute to shaping a better future


About Toyota

Supported by people around the world, Toyota Motor Corporation (TSE: 7203; NYSE: TM), has endeavored since its establishment in 1937 to serve society by creating better products. As of the end of December 2012, Toyota conducts its business worldwide with 52 overseas manufacturing companies in 27 countries and regions. Toyota's vehicles are sold in more than 160 countries and regions. For more information, please visit www.toyota-global.com. For more information, please visit www.toyota-global.com.

Source: Toyota

Contact:
Toyota Motor Corporation
Public Affairs Division
Global Communications Department
Tel: +81-3-3817-9926




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