SYS-CON MEDIA Authors: Yeshim Deniz, Roger Strukhoff, Jason Bloomberg, Pat Romanski, Liz McMillan

News Feed Item

Lexus to Awaken the Senses at Milan Design Week 2015



Tokyo, Feb 19, 2015 - (JCN Newswire) - Lexus International will present a sense-based exhibit experience, titled "Lexus - A Journey of the Senses", at Milan Design Week 2015(1). The exhibit will feature Internationally-Acclaimed Designer Philippe Nigro and World-Renowned Chef Hajime Yoneda.

The exhibit, running from April 14 to 19 at Spazio Lexus - Torneria in Tortona, will offer an amazing experience that excites and awakens the senses. As a brand that places great emphasis on the senses, both in its design process and when creating cars that true offer driving pleasure, Lexus hopes that visitors will find the exhibit a wide-ranging and exciting sensory experience.

Philippe Nigro, a designer with eclectic experience in product and space design, was chosen to design the space. Additionally, Lexus called on chef Hajime Yoneda for food design. Yoneda, who earned a 3-star Michelin rating in 2009, has risen rapidly to international recognition for his unique and original interpretation of gastronomic tradition. The fruit of this collaboration between two internationally acclaimed creators with very different backgrounds promises to be a truly unique experience.

At the same venue during Milan Design Week, works by the 12 finalists of the Lexus Design Award(2) 2015 (for which the theme was also "Senses") will also be displayed. For more information, visit www.lexus-int.com/design/lda.

Designer Profiles

Philippe Nigro, Space Designer

Philippe Nigro was born and educated in France and divides his time between his homeland and Italy. Nigro's works are characterized by a mixture of prospective research and a pragmatic appreciation of the manufacturers with whom he works. This knowledge allows him to navigate among projects of different designs and scales. Some objects he designed are in museum collections including his "Twin-Chairs" and "T.U. table" at Centre Pompidou. He also collaborates with a number of prestigious international brands. In 2014, Nigro was named Designer of the Year by Maison & Objet in Paris, and was commissioned to create the scenography for the 7th edition of the Triennale Design Museum in Milan.

Hajime Yoneda, Food Designer

A former computer engineer who has become one of the world's most talked-about chefs, Hajime Yoneda has earned the admiration of the restaurant industry for his extraordinary skill, innovative thinking, uncompromising insistence on perfection, and the vast scope of his culinary vision. His restaurant was awarded three Michelin stars in 2009, only a year and five months after opening, an honor no other establishment in the world has earned so quickly. It is also ranked in the Foodie Top 100 Restaurants and Asia's 50 Best Restaurants. In January 2015 Yoneda was listed among the 100 Best Chefs of the World by the French magazine Le Chef.

Notes:

(1) The world's largest design exhibition, with numerous events presented by furniture and fashion brands

(2) An international design competition launched in 2013 to foster the growth of ideas that contribute to society and to support up-and-coming creators whose work can contribute to shaping a better future


About Toyota

Supported by people around the world, Toyota Motor Corporation (TSE: 7203; NYSE: TM), has endeavored since its establishment in 1937 to serve society by creating better products. As of the end of December 2012, Toyota conducts its business worldwide with 52 overseas manufacturing companies in 27 countries and regions. Toyota's vehicles are sold in more than 160 countries and regions. For more information, please visit www.toyota-global.com. For more information, please visit www.toyota-global.com.

Source: Toyota

Contact:
Toyota Motor Corporation
Public Affairs Division
Global Communications Department
Tel: +81-3-3817-9926




Copyright 2015 ACN Newswire . All rights reserved.

More Stories By ACN Newswire

Copyright 2008 ACN Newswire. All rights reserved. Republication or redistribution of ACN Newswire content is expressly prohibited without the prior written consent of ACN Newswire. ACN Newswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
With the introduction of IoT and Smart Living in every aspect of our lives, one question has become relevant: What are the security implications? To answer this, first we have to look and explore the security models of the technologies that IoT is founded upon. In his session at @ThingsExpo, Nevi Kaja, a Research Engineer at Ford Motor Company, discussed some of the security challenges of the IoT infrastructure and related how these aspects impact Smart Living. The material was delivered interac...
Atmosera delivers modern cloud services that maximize the advantages of cloud-based infrastructures. Offering private, hybrid, and public cloud solutions, Atmosera works closely with customers to engineer, deploy, and operate cloud architectures with advanced services that deliver strategic business outcomes. Atmosera's expertise simplifies the process of cloud transformation and our 20+ years of experience managing complex IT environments provides our customers with the confidence and trust tha...
In his session at 23rd International CloudEXPO, Raju Shreewastava, founder of Big Data Trunk, will provide a fun and simple way to introduce Machine Leaning to anyone and everyone. Together we will solve a machine learning problem and find an easy way to be able to do machine learning without even coding. Raju Shreewastava is the founder of Big Data Trunk (www.BigDataTrunk.com), a Big Data Training and consulting firm with offices in the United States. He previously led the data warehouse/busine...
CloudEXPO has been the M&A capital for Cloud companies for more than a decade with memorable acquisition news stories which came out of CloudEXPO expo floor. DevOpsSUMMIT New York faculty member Greg Bledsoe shared his views on IBM's Red Hat acquisition live from NASDAQ floor. Acquisition news was announced during CloudEXPO New York which took place November 12-13, 2019 in New York City. Our Silicon Valley 2019 schedule will showcase 200 keynotes, sessions, general sessions, power panels, and...
ShieldX's CEO and Founder, Ratinder Ahuja, believes that traditional security solutions are not designed to be effective in the cloud. The role of Data Loss Prevention must evolve in order to combat the challenges of changing infrastructure associated with modernized cloud environments. Ratinder will call out the notion that security processes and controls must be equally dynamic and able to adapt for the cloud. Utilizing four key factors of automation, enterprises can remediate issues and impro...
Intel is an American multinational corporation and technology company headquartered in Santa Clara, California, in the Silicon Valley. It is the world's second largest and second highest valued semiconductor chip maker based on revenue after being overtaken by Samsung, and is the inventor of the x86 series of microprocessors, the processors found in most personal computers (PCs). Intel supplies processors for computer system manufacturers such as Apple, Lenovo, HP, and Dell. Intel also manufactu...
When you're operating multiple services in production, building out forensics tools such as monitoring and observability becomes essential. Unfortunately, it is a real challenge balancing priorities between building new features and tools to help pinpoint root causes. Linkerd provides many of the tools you need to tame the chaos of operating microservices in a cloud native world. Because Linkerd is a transparent proxy that runs alongside your application, there are no code changes required. I...
BMC has unmatched experience in IT management, supporting 92 of the Forbes Global 100, and earning recognition as an ITSM Gartner Magic Quadrant Leader for five years running. Our solutions offer speed, agility, and efficiency to tackle business challenges in the areas of service management, automation, operations, and the mainframe.
The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete at launch. DevOps may be disruptive, but it is essential. DevOpsSUMMIT at CloudEXPO expands the DevOps community, enable a wide sharing of knowledge, and educate delegates and technology providers alike.
Darktrace is the world's leading AI company for cyber security. Created by mathematicians from the University of Cambridge, Darktrace's Enterprise Immune System is the first non-consumer application of machine learning to work at scale, across all network types, from physical, virtualized, and cloud, through to IoT and industrial control systems. Installed as a self-configuring cyber defense platform, Darktrace continuously learns what is ‘normal' for all devices and users, updating its understa...
Cloud-Native thinking and Serverless Computing are now the norm in financial services, manufacturing, telco, healthcare, transportation, energy, media, entertainment, retail and other consumer industries, as well as the public sector. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that pro...
As you know, enterprise IT conversation over the past year have often centered upon the open-source Kubernetes container orchestration system. In fact, Kubernetes has emerged as the key technology -- and even primary platform -- of cloud migrations for a wide variety of organizations. Kubernetes is critical to forward-looking enterprises that continue to push their IT infrastructures toward maximum functionality, scalability, and flexibility. As they do so, IT professionals are also embr...
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
OpsRamp is an enterprise IT operation platform provided by US-based OpsRamp, Inc. It provides SaaS services through support for increasingly complex cloud and hybrid computing environments from system operation to service management. The OpsRamp platform is a SaaS-based, multi-tenant solution that enables enterprise IT organizations and cloud service providers like JBS the flexibility and control they need to manage and monitor today's hybrid, multi-cloud infrastructure, applications, and wor...
Apptio fuels digital business transformation. Technology leaders use Apptio's machine learning to analyze and plan their technology spend so they can invest in products that increase the speed of business and deliver innovation. With Apptio, they translate raw costs, utilization, and billing data into business-centric views that help their organization optimize spending, plan strategically, and drive digital strategy that funds growth of the business. Technology leaders can gather instant recomm...