By Si Chen | Article Rating: |
|
February 20, 2015 01:26 PM EST | Reads: |
318 |

Watch this video — it might just be the future of mobile commerce:
Did you notice
- A cool mobile app
- Creating DIY art
Did you also notice that it’s a business model without
- Upfront design
- Inventory
- Advertising
Uniqlo is not just thinking, Gee how do we get more Instagram followers to sell the same old T-shirts?
They’re creating a whole new business model by taking the mobile platform to its logical conclusion. Their app, which does a lot more than Instagram’s simple filters, works hand-in-hand with a business model to turn a T-shirt (commodity) into your own work of art (priceless.)
If little Instagram could build a billion-dollar business by turning the mobile phone into the ultimate device of self-expression, why couldn’t Uniqlo…or you?
Read the original blog entry...
Published February 20, 2015 Reads 318
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Si Chen is the founder of Open Source Strategies, Inc. and Project Manager for opentaps Open Source ERP + CRM (www.opentaps.org).
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