SYS-CON MEDIA Authors: Yeshim Deniz, Pat Romanski, Carmen Gonzalez, Liz McMillan, Zakia Bouachraoui

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Media Voir lending a new dimension to Pakistan's media ratings

Media Voir, an international technology brand, is set to bring about a cataclysmic change in the media landscape of the country through cutting-edge technology

KARACHI, Pakistan, April 17, 2015 /PRNewswire-iReach/ -- Media Voir seeks to collect and disseminate well-researched and precise information about people's viewership preferences across the length and breadth of Pakistan.  For the first time in Pakistan's media history, Media Voir has streamlined media metrics giving broadcasters, advertisers and several other media professionals access to authentic and easy-to-understand statistics that transform one's understanding of the world of media.

Photo - http://photos.prnewswire.com/prnh/20150416/199241

Media Voir offers world-class products that effectively cater to its diverse audiences. The company provides ground-breaking technology that gives the viewer 100% precision about a certain program and advertisement viewership preferences. It also allows the viewer to gain access to authentic and easy-to-understand statistics that transform their understanding of the world of media. Now you can get real-time insights on your ratings, GRPS, market share, reach, and other variables based on data-driven analysis.

The company also offers advanced video and audio matching technology which is backed by a powerful algorithm that provides swift and precise data.  Using state-of-the-art technology, Media Voir has lent a new dimension to Pakistan's media ratings through Channel Voir and Ads Voir. Channel Voir gives the viewer ratings on most watched channels, most popular news, entertainment programs, and best anchors, while Ads Voir lets the broadcasters, advertisers and associations know the ratings of the brands, advertising agencies and media buying houses. Media Voir enjoys its dominance due to some key indicators which include: Representative sample size; Box technology; Matching technology; and User-friendly communication design with strong algorithm.

"Media Voir is the world's leading technology brand that has brought about a seismic change in Pakistani media scene and provides the audiences easy access to authentic statistics about the hugely competitive media world," said Brian Peter, a senior media analyst." One of Media Voir's users, Tina Munim, talks about the breakthrough technology Media Voir offers: "The way Media Voir is collecting and disseminating well-researched and accurate information about people's viewership preferences in both urban and rural areas of Pakistan is unprecedented in the country's media history. Other companies should follow in Media Voir's footsteps."

About Media Voir

Media Voir is set to bring about a revolution in Pakistan's media industry through advanced technology. Offering the most authentic channel viewership and advertising viewership solutions, Media Voir seeks to collect and disseminate well-researched and precise information about people's viewership preferences in an exceedingly smart and effective way. 

Media Contact: Mark Zavala, Media Voir, 0092-311-1163342, [email protected]

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