LONDON, Feb. 7 /PRNewswire/ -- TeaLeaf Technology, the leader in Customer Experience Management (CEM), today announced that TeaLeaf CX has been adopted by Haven Holidays, the UK's largest caravan holiday operator, part of the Bourne Leisure Group, to ensure that its new website offers potential holiday goers the optimal online customer experience by making its search facility and booking process as easy as possible.

Haven Holidays' website http://www.havenholidays.com/, which attracts up to 25,000 visitors a day, is due to be re-launched this month. TeaLeaf will be instrumental in highlighting any potential usability problems before they reach the customer and will help to identify the most profitable routes to conversion. TeaLeaf will also play a key role in Haven Holidays' customer online support service as the product enables customer support representatives to retrieve the online session of any visitor and use it to offer real time support with the customer throughout their journey, assisting with any problems or queries that may have arisen.

John Hegarty, Business Systems Manager explains: "Many visitors to our website are inexperienced or first time Web users and easy navigation and a problem free website journey is critical to ensure a quality customer journey and smooth online sales process. TeaLeaf is the only solution on the market that is able to provide us with a comprehensive view of each and every customer experience. The software is also incredibly easy to use and painless to install. With no coding changes required to our website, TeaLeaf was up and running in one day."

The ability to replay sessions, either live or stored in the TeaLeaf CX datastore, also proved invaluable through the development phase of Haven Holidays' new site. The website was developed internally by Havens in house technical team and by geographically diverse teams in North America and Russia. When a problem was identified in the testing process, Haven Holidays was able to package a recording of the session for the developers to replay and quickly rectify the issue.

"When new websites are launched, companies want to ensure they get it right first time," said John Lillie, UK Country Manager for TeaLeaf Technology. "Many companies don't realize there are problems on their websites until it is too late and they have lost customers. TeaLeaf has equipped Haven Holidays with a unique 360 degree view of the online user experience, allowing them to fine tune their website and better support their customers."

About Haven and British Holidays

Haven and British Holidays is part of Bourne Leisure Ltd, the UK's largest provider of domestic holidays -- the company also owns Warner Breaks and Butlins. More than 2.5 million people each year take a short break or a longer holiday at Haven's 34 family holiday parks around the UK, many returning to repeat their holiday experience with Haven on a regular basis. The parks offer a full range of daytime and evening family entertainment and excellent facilities for all ages. Accommodation is in a range of self- catering caravan holiday homes with the option of catered accommodation or touring facilities at selected parks. The website is managed from the company's Head Office in Hemel Hempstead, Herts.

About TeaLeaf

TeaLeaf is the leading provider of online customer experience management solutions. TeaLeaf's CX family of solutions provides unprecedented enterprise- wide visibility into every user's unique online interactions. This "360-degree view" of the online customer experience enables a clear and consistent understanding of the customer for Ebusiness, IT, customer service and legal and compliance executives and their organizations across a wide range of vertical industries including retail, banking, travel, insurance, telecommunications, pharmaceutical and transportation. Founded in 1999, TeaLeaf is headquartered in San Francisco, California, and is privately-held. For more information, visit http://www.tealeaf.com/.

NOTE: TeaLeaf products and services mentioned herein are the registered or unregistered trademarks and service marks of TeaLeaf Technology, Inc. All other trademarks or service marks are the property of their respective holders and are hereby acknowledged.

CONTACT: Geoff Galat of TeaLeaf Technology, +1-678-513-4143, or
ggalat@TeaLeaf.com; or Debby Penton of Wildfire PR, +44 (0) 20 8339 4420, or
debbyp@wildfirepr.co.uk; or Annie Klein of Schwartz Communications,
+1-415-512-0770, or tealeaf@schwartz-pr.com; or John Hegarty of Haven
Holidays/Bourne Leisure, 01442 203809, or john.hegarty@bourne-leisure.co.uk

Web site: http://www.tealeaf.com/