SYS-CON MEDIA Authors: Pat Romanski, Gary Arora, Zakia Bouachraoui, Yeshim Deniz, Liz McMillan

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Mblox Acquires 4INFO’s SMS Services

Mblox, the largest independent application-to-person (A2P) SMS provider in the world, today announced that it has acquired 4INFO’s SMS business line. Through this purchase, 4INFO’s SMS customers will now be serviced by Mblox’s global delivery capability. Financial terms of the deal were not disclosed.

Mblox connects its clients to over 1,000 operators around the world. Customers new to Mblox will have expanded options outside the US and access to new services in the US, including Mblox’s StarStar Service. The transaction allows both Mblox and 4INFO to advance their agendas in their respective core businesses.

“Through this agreement, 4INFO’s SMS customers will gain access to state-of-the-art services and products from a company whose sole focus is mobile messaging,” said Tom Cotney, chief executive officer at Mblox. “We are excited to add such a high quality client portfolio to our business and look forward to expanding new relationships.”

4INFO, the fast-growing technology company solving the challenge of mobile attribution for national brand advertisers, has been at the forefront of bringing mobile display advertising out of experimental status and into the mainstream with other measurable media. The Company’s AdHaven Bullseye platform uses actual household purchase data to provide its customers with precision targeting with unparalleled accuracy and measurability.

“While our company first planted its roots in SMS, we’ve since grown and redefined our core business areas,” said Tim Jenkins, chief executive officer at 4INFO. “It’s time for us to focus on mobile display, cross-screen and video advertising, yet we wanted to be sure our SMS customers would continue getting outstanding support. We believe Mblox will do a fantastic job taking care of them.”

With the acquisition, Mblox will significantly expand its customer base, providing the latest messaging technology to help businesses with their communications needs. Mblox has proven expertise to deliver intelligent mobile strategies and to navigate the rapidly evolving mobile ecosystem to leverage what’s next.

About Mblox

Mblox is the largest independent application-to-person (A2P) mobile messaging provider in the world, trusted by more companies to carry their mission-critical traffic than any other service. As the industry’s most experienced Tier One SMS aggregator, Mblox specializes in the unique demands of large-scale mobile messaging programs and are known for providing reliable, uncompromising connections. By creating positive brand experiences, Mblox helps clients transform numbers into profitable relationships with their customers.

About 4INFO

4INFO is a fast-growing mobile technology company solving the mobile attribution challenge for national brand advertisers to measure the ROI that matters most: sales lift at the cash register. A privately held company, 4INFO’s brand ad revenue has tripled annually since 2012 — and continues to experience exponential growth. Leading brands — including 8 of the top 10 largest CPG companies, 6 of the 10 largest retailers, and 5 of the largest auto manufacturers — rely on 4INFO’s unparalleled scale and experience to deliver their mobile and cross-channel campaigns. 4INFO’s patented technology reaches more than 90 percent of U.S. smartphone users. 4INFO’s flagship product — AdHaven Bullseye — enables advertisers to target consumers with the same precision as online and direct mail advertising. AdHaven Bullseye anonymously matches mobile device data to household-level purchase data providing the ability to measure actual sales results from a mobile ad spend. Launched in March 2013, 4INFO’s AdHaven Bullseye has already powered campaigns with impressive accuracy and results: ROI averaging 257% and as high as 1,000%. 4INFO collaborates with the most trusted 3rd party data providers of purchase and lifestyle data — including Acxiom, Experian, Nielsen, and Nielsen Catalina Solutions. On the forefront of mobile innovation since 2004, 4INFO is headquartered in San Mateo, Calif., with offices in New York, Los Angeles, Chicago and Boston. Learn more at www.4INFO.com.

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