AUSTIN, Texas, Feb. 28 /PRNewswire/ -- Hoover's, Inc. (http://www.hoovers.com/ ), a D&B company that gives its customers a competitive edge with insightful information about industries, companies and key decision makers, today announced the launch of its new business blog, Bizmology (http://www.bizmology.com/ ).

Hoover's editors tap into their industry knowledge and analytical skills to post a new blog every weekday on topics ranging from nano-sized semiconductors to up-and-coming Chinese auto makers. The result is a comprehensive, enlightening and fresh look at what's happening in the business world today.

Bizmology's many categories -- Business Commentary, Companies, In the News, Industries, People, and Trends -- showcase Hoover's industry expertise. The blog entries and archives, which are searchable and available via RSS feed, are rich with links to Hoover's free company fact sheets, as well as to relevant press releases and external Web sites. Bizmology readers also have the opportunity to speak directly with Hoover's editorial team. In addition, Bizmology offers advertising opportunities for those seeking to spread their message throughout the Web 2.0 community of influencers and insiders.

"Bizmology takes the unrivaled breadth and depth of Hoover's content a step further by leveraging and building upon the company's 15-plus years of experience in creating comprehensive company profiles," said Paul Pellman, president of Hoover's. "The additional editorial expertise revealed within Bizmology is like the icing on the cake, whether the reader is initially seeking a snapshot or in-depth review of a company or industry."

About Hoover's, Inc.

Hoover's, a D&B company, gives its customers a competitive edge with insightful information about industries, companies, and key decision makers. Hoover's provides this up-to-date information for sales, marketing, business development, and other professionals who need intelligence on U.S. and global companies, industries, and the people who lead them. This information, along with powerful tools to search, sort, download and integrate the content, is available through Hoover's (http://www.hoovers.com/ ), the company's premier online service. Hoover's business information is also available through corporate intranets and distribution agreements with licensees, as well as via Hoover's books. The company is headquartered in Austin, Texas.

Contact: Lisa Glass 512 / 374-4662 lglass@hoovers.com

CONTACT: Lisa Glass of Hoover's, Inc., +1-512-374-4662, or
lglass@hoovers.com

Web site: http://www.hoovers.com/
http://www.bizmology.com/