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From the Wires
Beijing Perfect World Deciphers the Riddle Surrounding the Popularity of China's Online Games
Beijing Perfect World Deciphers the Riddle Surrounding the Popularity of China's Online Games

By: PR Newswire
Mar. 1, 2007 02:00 PM

BEIJING, March 1 /Xinhua-PRNewswire/ -- Beijing Perfect World Technology Co., Ltd., a renowned China-based online game company, provided today what they believe are the reasons for their success in 2006, both in domestic and overseas markets, with particular focus on the Company's extremely successful ''Wulin2''.

''Wulin2'' is based on the human character in ''Jiang Hu''. The game allows gamers to become the leading roles, and the addition of numerous comedy elements in to the game make it the first online game with a comedy genre. The Company believes that it is this diversity that has allowed them to continually meet the needs of gamers better than many other game developers.

With two of mainland China's most popular online games in 2006, ''Wulin2'' and ''Perfect World -- International Edition," to their credit, the CEO of Beijing Perfect World indicated that the Company will continue to do their best to increase the available game content and playing styles, so as to allow players to fully feel the games.

In anticipation of the need for games that players can fully connect to, Beijing Perfect World is extremely active in recruiting gamers so that they can be actively involved in the development process, allowing them to participate in the creation of the game, meaning gamers are playing games designed by themselves. A recent online survey showed that one of the main reasons that online games are proving more successful than regular PC games is because the online games provide more realistic feelings of participation.

In 2007, the key product of Beijing Perfect World is ''Zhu Xian,'' a favorite of online and fiction fans. The VP of Beijing Perfect World, Mr Zhu Qi, explained that the reason why the Company chose ''Zhu Xian'' as their next big game was because there are too few products on the market that accurately depict traditional Chinese culture. Beijing Perfect World wants to develop games that address this problem. Therefore, the Company hopes that this game will help gamers feel a true and real connection to the past, while also being entertained.

Introduction of Beijing Perfect World Technology Co., Ltd.

Beijing Perfect World Technology Co., Ltd., ( http://www.wanmei.com/en/wanmei.htm ) founded in 2004, was originally invested in by Mr. Chi Yufeng, the president of Human Software Corporation, a leading company in educational software enterprises in China, as well as other famous people in Information Technology. The aim of the company is to develop national online games and make world-class online games with heart and soul, while striving to be the leading team in the development of online gaming in China and publicizing traditional Chinese culture to the world.

With an effective management team, outstanding techno-talents, wide markets and rich marketing experience, the Company now employs more than 500 staff, 17% of whom have acquired Masters or Doctors degrees. Relying on precise and stable technical accumulation and deep international influences, the company commits itself to developing internationally competitive products in more fields and leads Chinese interactive entertainment products to the world through more extensive international cooperation.

Introduction of ''Perfect World''

Perfect World ( http://www.w2i.com.cn/ )is a great fantastic 3D online game presented by Beijing Perfect World Technology Co., Ltd. The company invested more than 30 million RMB into finishing the whole project over three years. Starting from a traditional Chinese myth that Pangu built the sky, land and people, the game created a particular historical period and took players to times of old, with its epic backgrounds and grandiose story content.

As a wholly homemade masterpiece, ''Perfect World'' covers many creative elements that are leading at home and abroad. The super-large and seamless map completely clears up regional limitations, flying status' makes the 3D war in real sense possible, while the function that large factions can build cities by themselves allows players to have fun while creating a whole new world. The private home system enriches the communication between players and making armaments in person lets players possess unique weapons. Also, there are more systems like individualized image setups, freely-designed fashion systems and a good friends system. Some designs are very interesting: flying kites and fishing relaxes players; carriages and yachts area also on offer. All these lead players to appreciate the magnificent scenery in ''Perfect World.''

Introduction of ''Wulin2''

''Wulin2''is a 3D Q edition Wu Xia fantasy online game which was developed by Beijing Perfect World in 2006. It cost over 200 million RMB and took a total of 2 years to develop, creating a brand-new "Online Comedy Game" entertainment style for gamers. The game story starts at the Tongfu hostel, moving from the small hostel and the small town of Qixia to the world, which is full of danger. It brings the players to an unpredictable Wulin world where the players can do what ever they want, trying their best to become a hero of the Wulin world.

The game story of ''Wulin2'' is drawn from the current famous comedy teleplay, which uses the same name. In order to inherit ''Perfect World's'' consistent and precise game style, the game is created by an advanced 3D engine. It possesses the characteristics of small sized client server, low requirements of computer hardware and fancy images. Meanwhile, according to the good many grateful characteristics of the ''Wulin'' teleplay, Beijing Perfect World initiated the ''Online Comedy Game.'' It concentrates on the comfortable humorous game style from the aspects of the game background, tasks, systems and so on, and it always amuses the players through humorous dialogues and tasks.

Beijing Perfect World Co., Ltd.

CONTACT: Li Meng, Media Executive, Marketing Department of Beijing
Perfect World Co., Ltd., +86-10-5885-8555 x1140, or fax, +86-10-5885-1012, or
mobile, +86-138-1162-5754

Published Mar. 1, 2007
Copyright © 2007 SYS-CON Media, Inc. — All Rights Reserved.
Syndicated stories and blog feeds, all rights reserved by the author.
About PR Newswire
Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

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