CHICAGO and YOQNEAM, Israel, March 8 /PRNewswire/ -- Baby boomers and seniors are always looking for the next tool to help fight the effects of aging and alleviate "senior moments." Many have begun to use the latest in technology and software to great success. In recognition of the value and impact of CogniFit, Ltd.'s (http://www.cognifit.com/) MindFit(TM) cognitive skill assessment and training software (booth 1008-9), the American Society on Aging (ASA) and its Business Forum on Aging has recognized the company with an 18th Annual Business and Aging Award.

The Business and Aging Awards recognize for-profit companies for exemplary programs and services that meet the needs of older people and their families, expand public awareness of the private sector's increasing involvement with older adults and create performance models for other companies to emulate. CogniFit's MindFit software was recognized in the small business category, as the company has less than 1,000 employees.

MindFit software helps to assess and build overall cognitive skills for baby boomers, seniors and people of all ages. In research studies, MindFit has helped users to improve their short-term memory by 18 percent. The comprehensive cognitive training program assesses, trains and enhances cognitive skills-including memory, focus, learning and concentration-and safeguards overall cognitive vitality. After an initial assessment session, users are encouraged to train with the software on their home PCs three times a week for 20 minutes a day. Then, MindFit provides fun, individualized training to match users' unique cognitive skill sets, changing exercises and levels to suit each individual's unique needs. No other cognitive assessment or training software product on the market has that personally tailoring technology.

"Most people neglect to exercise their brains as much as they should. MindFit was created specifically for baby boomers and seniors as a fitness center for their minds," said Prof. Shlomo Breznitz, Ph.D., founder and president of CogniFit, Ltd. "Our products are designed to help people get-and stay-mentally sharp to preserve their quality of life and independence as they age. Beyond MindFit, we also have products designed to help boomers and seniors to assess and sharpen their cognitive skills for driving and to recuperate from the effects of breast cancer chemotherapy 'fog.'"

DriveFit is another award-winning CogniFit technology, which assesses and builds cognitive, psychomotor and personality skills needed by novice, senior and fleet drivers. DriveFit won the 2003 Prince Michael Road Safety Award in the U.K.

Learn more about MindFit, DriveFit and other CogniFit products by calling 866-993-7312 or visiting http://www.cognifit.com/.

About the American Society on Aging

Founded in 1954, the American Society on Aging (http://www.asaging.org/) is an association of diverse individuals bound by a common goal: to support the commitment and enhance the knowledge and skills of those who seek to improve the quality of life of older adults and their families. The membership of ASA is a multidisciplinary array of professionals who are concerned with the physical, emotional, social, economic and spiritual aspects of aging. They range from practitioners, educators, administrators, policymakers, business people, researchers, students, and more.

About CogniFit, Ltd.

CogniFit (http://www.cognifit.com/) is a pioneer in the assessment and training of human cognitive abilities. The company focuses on developing advanced software tools for consumers and businesses that assess and enhance basic cognitive skills such as memory, perception and attention. Its initial award-winning product offerings are DriveFit and MindFit. DriveFit is a suite of programs aimed at helping to assess and build the cognitive, psychomotor and personality skills needed by novice, senior and fleet drivers. The MindFit family of products helps to assess and build overall cognitive skills for Baby Boomers, seniors and people of all ages.

The company was founded in 1999 by Prof. Shlomo Breznitz, Ph.D., international psychology authority and founding director of the Center for Study of Psychological Stress at the University of Haifa.

CogniFit, DriveFit and MindFit are all trademarks of CogniFit, Ltd. All other trade names are the property of their respective owners.

This release is available on the KCSA Worldwide Web site at http://www.kcsa.com/.

CONTACT: Danielle DeVoren / Shelley Pfaendler KCSA Worldwide 212-896-1225 / 212-896-1248 ddevoren@kcsa.com / spfaendler@kcsa.com

CONTACT: Danielle DeVoren, +1-212-896-1225, ddevoren@kcsa.com, or
Shelley Pfaendler, +1-212-896-1248, spfaendler@kcsa.com, both of KCSA
Worldwide, for CogniFit, Ltd.

Web site: http://www.cognifit.com/
http://www.asaging.org/
http://www.kcsa.com/