SYS-CON MEDIA Authors: AppDynamics Blog, Greg Ness, Sean Houghton, Glenn Rossman, Ignacio M. Llorente

News Feed Item

State of the Mangosteen Category: 2007

Category-Creator XanGo Maintains Market Leadership Through Science and Use of Whole Fruit, While Its Global Growth Continues to

LEHI, UT -- (MARKET WIRE) -- 03/09/07 -- The mangosteen beverage category was called one of the "top 10 trends to watch" during 2006 by Datamonitor's ProductScan Online. But the phytonutrient-rich "Queen of Fruits" more than lived up to expectations and transcended trend status during the year as consumer interest and repeat sales of mangosteen products continued to surge worldwide.

XanGo LLC, the company that created the category when it introduced XanGo® Juice to a global market in 2003, continued to dominate the space, leading the category with more than 80 percent of market share*. During the past year, XanGo expanded the reach of its flagship product, XanGo® Juice, into Europe and Asia by entering the German, Sweden and Singapore markets, where interest and sales have soared. Repeat sales continued to swell in XanGo's established markets, including the U.S., Japan, Canada, Mexico, and Australia. The resounding message? People everywhere most enjoy the benefits of the mangosteen just the way nature intended -- through a product that enables them to consume the whole fruit.

Consumer awareness of the mangosteen is steadily growing. An independent market survey**, conducted in October 2006, showed that 6.2 percent of U.S. consumers are now aware of the mangosteen, and some 5.3 percent have heard of XanGo® Juice. The introduction of pop star Hilary Duff's new fragrance, With Love, in September 2006, is another indication of the mangosteen going mainstream and gaining recognition in pop culture. Promoters of the fragrance exclaim that its "top notes" are of mangosteen fruit and spices, while the scent's "heart" also features the mangosteen blossom.

While consumer awareness increased, so has the race to manufacture and distribute products to capitalize on the growing popularity of the mangosteen. As the category creator, XanGo Juice is the only product that purees the whole fresh mangosteen -- pulp and rind -- into its proprietary formula. Other products use powders, extracts or select parts from the mangosteen but still purport to deliver the "whole fruit." This claim can be misleading to consumers who are interested in the benefits of all the phytonutrients included in the mangosteen.

The use of extracts of the mangosteen, pulp or pericarp, also can lead to reduction of the fruit's potent nutrients, including xanthones and flavonoids. Research shows that the whole fruit contains some 40 xanthones (phytonutrients with powerful antioxidant properties), while extracts only contain one or two xanthones. In addition, extracts don't include the mangosteen's powerful flavonoids -- catechins and proanthocyanidins (PCOs), which are antioxidant plant compounds known for their ability to repair damage and provide a shield from environmental toxins.

Catechins belong to the flavan-3-ol class of flavonoids -- a part of the bioflavonoid family. The EGCG catechins found in green tea are found to be slightly more abundant in whole fruit mangosteen, and the health benefits of catechins have been studied extensively in humans and in animal models. Science shows catechins may help maintain cartilage, cardiovascular and respiratory systems. PCOs are a significant source of antioxidants that deactivate free radicals before they have a chance to harm your body. Therefore the protection from free radicals that PCOs offer helps to increase efficiency of the circulatory system and plays a key role in maintaining intestinal health and cell integrity.

XanGo is leading the industry in scientific research on the whole mangosteen fruit. Based on a tiered approach, we began with toxicity studies to verify the safety of the whole fruit, even in high doses. Moving forward, XanGo will work to standardize and identify the mangosteen's individual components. Through fractionization of the fruit, XanGo will study the mangosteen's distinct nutritional elements and their accompanying biological activities. This intimate exploration will generate future research initiatives focusing on how the body processes the powerful phytonutrients within the mangosteen. Increased investigation of this superfruit will empower consumers to make beneficial decisions when choosing to add mangosteen to their wellness regiment.

We encourage consumers to compare the taste and properties of all mangosteen supplements and to enjoy the refreshing, sweet aromatic and tangy flavor of the all-natural, premium whole fruit mangosteen of XanGo Juice.

*Based on internal research
**NMI (Natural Marketing Institute)

About XanGo

XanGo, LLC is a recognized category creator as the first company to market a premium mangosteen beverage, XanGo® Juice, to consumers worldwide. A delicious daily dietary supplement, XanGo Juice harnesses the nutritional attributes of the whole mangosteen fruit through a proprietary formula. Based in Utah, XanGo is privately-owned and powered by a global network of independent distributors. XanGo's expansive operations include the United States and numerous international markets such as Japan, Australia, New Zealand, Mexico and Canada. To learn more about mangosteen juice, xanthones, phytonutrients, and becoming a XanGo Distributor, visit www.xango.com. To buy XanGo Juice, visit buy.xango.com. Copyright XanGo, LLC. All rights reserved.

Image Available: http://www.marketwire.com/mw/frame_mw?attachid=441465

Add to DiggBookmark with del.icio.usAdd to Newsvine

CONTACT:
Bob Freeze
XanGo, LLC
(801) 753-3060
Email Contact

Alexandra Bowman
XanGo LLC
(801) 753-2820
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
ScriptRock makes GuardRail, a DevOps-ready platform for configuration monitoring. Realizing we were spending way too much time digging up, cataloguing, and tracking machine configurations, we began writing our own scripts and tools to handle what is normally an enormous chore. Then we took the concept a step further, giving it a beautiful interface and making it simple enough for our bosses to understand. We named it GuardRail after its function - to allow businesses to move fast and stay sa...
SYS-CON Media announced today that Sematext launched a popular blog feed on DevOps Journal with over 6,000 story reads over the weekend. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. DevOps Journal brings valuable information to DevOps professionals who are transforming the way enterprise IT is done. Sematext is a globally distributed organization that builds innovative Cloud and On Premises solutions for performance monitoring, alerting an...
SYS-CON Events announced today Isomorphic Software, the global leader in high-end, web-based business applications, will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Isomorphic Software is the global leader in high-end, web-based business applications. We develop, market, and support the SmartClient & Smart GWT HTML5/Ajax platform, combining the productivity and performance of traditional desktop software ...
In high-production environments where release cycles are measured in hours or minutes — not days or weeks — there's little room for mistakes and no room for confusion. Everyone has to understand what's happening, in real time, and have the means to do whatever is necessary to keep applications up and running optimally. DevOps is a high-stakes world, but done well, it delivers the agility and performance to significantly impact business competitiveness.
"Our premise is Docker is not enough. That's not a bad thing - we actually love Docker. At ActiveState all our products are based on open source technology and Docker is an up-and-coming piece of open source technology," explained Bart Copeland, President & CEO of ActiveState Software, in this SYS-CON.tv interview at DevOps Summit at Cloud Expo®, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, discussed the underlying factors that are driving the economics of intelligent systems. Discover ...
"BSQUARE is in the business of selling software solutions for smart connected devices. It's obvious that IoT has moved from being a technology to being a fundamental part of business, and in the last 18 months people have said let's figure out how to do it and let's put some focus on it, " explained Dave Wagstaff, VP & Chief Architect, at BSQUARE Corporation, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com...
Verizon Enterprise Solutions is simplifying the cloud-purchasing experience for its clients, with the launch of Verizon Cloud Marketplace, a key foundational component of the company's robust ecosystem of enterprise-class technologies. The online storefront will initially feature pre-built cloud-based services from AppDynamics, Hitachi Data Systems, Juniper Networks, PfSense and Tervela. Available globally to enterprises using Verizon Cloud, Verizon Cloud Marketplace provides a one-stop shop fo...
Leysin American School is an exclusive, private boarding school located in Leysin, Switzerland. Leysin selected an OpenStack-powered, private cloud as a service to manage multiple applications and provide development environments for students across the institution. Seeking to meet rigid data sovereignty and data integrity requirements while offering flexible, on-demand cloud resources to users, Leysin identified OpenStack as the clear choice to round out the school's cloud strategy. Additional...
SYS-CON Events announced today that IDenticard will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. IDenticard™ is the security division of Brady Corp (NYSE: BRC), a $1.5 billion manufacturer of identification products. We have small-company values with the strength and stability of a major corporation. IDenticard offers local sales, support and service to our customers across the United States and Canada...
SYS-CON Media announced today that Aruna Ravichandran, VP of Marketing, Application Performance Management and DevOps at CA Technologies, has joined DevOps Journal’s authors. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. DevOps Journal brings valuable information to DevOps professionals who are transforming the way enterprise IT is done. Aruna's inaugural article "Four Essential Cultural Hacks for DevOps Newbies" discusses how to demonstrate the...
The move in recent years to cloud computing services and architectures has added significant pace to the application development and deployment environment. When enterprise IT can spin up large computing instances in just minutes, developers can also design and deploy in small time frames that were unimaginable a few years ago. The consequent move toward lean, agile, and fast development leads to the need for the development and operations sides to work very closely together. Thus, DevOps become...
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, p...
SYS-CON Events announced today that AIC, a leading provider of OEM/ODM server and storage solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. AIC is a leading provider of both standard OTS, off-the-shelf, and OEM/ODM server and storage solutions. With expert in-house design capabilities, validation, manufacturing and production, AIC's broad selection of products are highly flexible and are conf...