WASHINGTON, March 14 /PRNewswire-FirstCall/ -- In response to the growing demand for specialized media tools to better serve the needs of public affairs communicators, Medialink Worldwide Incorporated today announced the launch of Medialink Public Affairs to be led by media industry veteran and Medialink senior executive Bill McCarren. McCarren established the standard for public affairs services within the press release distribution industry more than two decades ago by founding U.S. Newswire, a newswire service for public interest news sources, and managing its growth prior to its sale in 2006 by Medialink.

Based in Washington, D.C., Medialink Public Affairs will provide cutting- edge media services including micro-targeting media placements, video production and distribution, blog consulting, Web content archiving, and digital broadcast tracking. With a unique combination of experience in public affairs communications and its access to Medialink's robust digital media platform, the Medialink Public Affairs team will offer strategic counsel based on a depth of understanding about how decisions made at the federal level influence policy and the public agenda in the United States and around the world.

"The Web 2.0 momentum has ignited an unprecedented interest in public opinion and public policy, and Medialink is extremely well-positioned to address what public affairs professionals need to move the needle on their issues," said Bill McCarren, President of Medialink Public Affairs. "The Medialink Public Affairs team will be focused on helping clients, such as not- for-profit and non-government organizations, associations, universities, and the firms that serve them, to achieve their communications goals by engaging audiences with messages that resonate and educate. We look forward to helping clients broaden the reach of their messages with the power of video, primarily on the Internet."

In addition to services that harness the power of the Internet and evolving media, Medialink Public Affairs also will provide clients with traditional broadcast services such as satellite media tours, public service announcements, and radio production and distribution. All services can be provided in both Spanish and English.

Medialink Public Affairs will be headquartered at The National Press Building in Washington, D.C. and may be contacted at (202) 628-3800. For additional information regarding Medialink Public Affairs, visit its website at http://www.publicaffairs.tv/.

About Medialink:

Medialink is a global leader in providing unique news and marketing media strategies and solutions that enable corporations and organizations to inform and educate their target audiences with maximum impact on television, radio and the Internet. The Company offers creative services and multimedia distribution programs including video and audio news and short-form programming. Through its subsidiary, Teletrax, Medialink also provides global television tracking and media asset management services to help clients determine return on investment from their programming and advertising efforts. Based in New York, Medialink has offices in major cities throughout the United States and an international hub in London. For additional investor and financial information, please visit the Investor Relations section of the Company's Web site (http://www.medialink.com/).

With the exception of the historical information contained in the release, the matters described herein contain certain "forward-looking statements" that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements in this release are not promises or guarantees and are subject to risks and uncertainties that could cause our actual results to differ materially from those anticipated. These statements are based on management's current expectations and are naturally subject to uncertainty and changes in circumstances. We caution you not to place undue reliance upon any such forward-looking statements, which speak only as of the date made. Actual results may vary materially from those expressed or implied by the statements herein. Such statements may relate, among other things, to our ability to respond to economic changes and improve operational efficiency, the benefits of our products to be realized by our customers, or our plans, objectives, and expected financial and operating results. Forward-looking statements may also include, without limitation, any statement relating to future events, conditions or circumstances or using words such as: will, believe, anticipate, expect, could, may, estimate, project, plan, predict, intend or similar expressions that involve risk or uncertainty. These risks and uncertainties include, among other things, our recent history of losses, our ability to achieve or maintain profitability; potential regulatory action; worldwide economic weakness; geopolitical conditions and continued threats of terrorism; effectiveness of our cost reduction programs; the receptiveness of the media to our services; changes in our marketplace that could limit or reduce the perceived value of our services to our clients; our ability to develop new services and market acceptance of such services, such as Teletrax; the volume and importance of breaking news, which can have the effect of crowding out the content we produce and deliver to broadcast outlets on behalf of our clients; our ability to develop new products and services that keep pace with technology; our ability to develop and maintain successful relationships with critical vendors; the potential negative effects of our international operations on the Company; future acquisitions or divestitures, which may adversely affect our operations and financial results; the absence of long term contracts with customers and vendors; and increased competition, which may have an adverse effect on pricing, revenues, gross margins and our customer base. More detailed information about these risk factors is set forth in filings by Medialink Worldwide Incorporated with the Securities and Exchange Commission, including the Company's registration statement, most recent quarterly report on Form 10- Q, most recent annual report on Form 10-K and other publicly available information regarding the Company. Medialink Worldwide Incorporated is under no obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise.

CONTACT: Mary C. Buhay, Senior Vice President, Corporate Communications
of Medialink Worldwide Incorporated, +1-212-682-8300, mbuhay@medialink.com

Web site: http://www.medialink.com/
http://www.publicaffairs.tv/