HOLLYWOOD, March 19 /PRNewswire/ -- While early leaders in the online video field like YouTube and MySpace have been living off the "copyright infringement" fat of the land, BiggyTV has built a site that tackles the issues of copyright protection, metric tracking for advertisers, revenue sharing for content owners, and a strategy that separates them from the pack. It is a syndication model that lets web site owners earn a share of the revenue for putting a BiggyTV Viral Player on their homepage.

Kyle Borg, Co-Founder and President of BiggyTV notes, "BiggyTV is a multi- channel entertainment network, not a single theme destination portal. Because of this, we have made agreements with several large content owners to syndicate their programming. We are an add-on for content owner's online distribution efforts. We don't dilute their audience, in fact we bring their content to an audience they might never have reached making BiggyTV one of the most diversified video sites online."

Web publishers join as affiliates through a series of questions in the registration process providing information about their web site, user base and the type of content they would like to make available to their users. Next, web publishers receive a small piece of code that inserts a viral player on the affiliate's home page. From that point BiggyTV sends promotional spots and trailers of new content to entice users to watch a variety of short and long form videos.

Viewers will not find BiggyTV programming at http://www.biggytv.com/; viewers come to BiggyTV through affiliate viral players. This allows BiggyTV to customize programming, present filtered content based upon demographics, control copyrights and gives advertisers the confidence that their ads are running with legal and quality programming. In addition, this allows BiggyTV to expand its viewer base by thousands of users rather than one at a time.

BiggyTV assists affiliates with marketing and promotes videos on their sites through various traditional marketing outlets, co-op marketing dollars, targeted online banners and the BiggyTV Viral player.

Mr. Borg adds, "We have the benefit of a partnership with top ad agency owner, Mark Shoolery, a dominant force for the past 25 years in Entertainment Marketing. We feel it is important to utilize traditional entertainment marketing tactics as well as online viral campaigns."

Mr. Shoolery has produced award-winning campaigns for many of Hollywood movie studios including Columbia Tri-Star, New Line Cinema, Universal and Warner Bros; cable channels including HBO, Lifetime, TNT and the Disney Channel. In addition, Mr. Shoolery's company, Shoolery Design, served as the print agency of record ushering CBS through its ratings explosion from 2002 to 2005 and earning Mr. Shoolery's agency multiple advertising awards.

BiggyTV will be launching similar affiliate campaigns with its business development partners in Australia and New Zealand in late April 2007 and will move into Europe and S.E. Asia in the summer of 2007. This expansion includes a joint venture that will bring BiggyTV programming to mobile devices in the US and other markets.

Mr. Borg said, "BiggyTV will be announcing its most recent deals with content owners in a few weeks. We have redefined the 'must see' night into a 'BiggyTV Day,' referring to BiggyTV's release of new content each Tuesday, from producers of well-known college pranksters to stories of the paranormal; from travels to another place to shopping in your home; from an insider's look at Hollywood to the 'hang suite' with tomorrow's breakout urban talent, BiggyTV Tuesdays will be there rain or shine, sweeps or repeats. There is always something new for you on BiggyTV."

ABOUT KYLE BORG, CO-FOUNDER, CEO, BIGGYTV.COM:

Kyle Borg's career has been a combination of creative, marketing and operational positions within the entertainment industry.

Beginning with Capitol Records, Borg was part of the launch of what was then the first website for a global record label called HollywoodandVine.com. During his tenure with Capitol/EMI he was involved with multiple new media and strategic marketing initiatives and corporate sponsor projects, including the Starbuck Coffee's first cross-promotion product with Blue Note Records and On- Demand CD pressing.

Borg worked with New World Entertainment (NWE) in strategic planning and operations, implementing a syndication tracking system for the Genesis Entertainment Group within NWE to manage the foreign licensing of The Stephen J. Cannell library and other properties acquired by NWE.

ABOUT MARK SHOOLERY, FOUNDER, and PRESIDENT, SHOOLERY DESIGN, INC.:

Since its founding by Mark Shoolery in Los Angeles in 1996, Shoolery Design, Inc., has been, and remains, one of the most widely recognized and honored print design and advertising firms in the country. The company has created renowned and award winning ad campaigns for numerous major studio and independent motion pictures, including those for "RV," "Silent Hill," "Walk the Line," "The Grudge," "Diary of a Mad Black Woman," "Lord of the Rings: Return of the King," "Hannibal Rising," and "Death at a Funeral."

In the world of cable television, Shoolery has enjoyed a 10-year relationship with HBO, having developed ad campaigns for its feature films, including "Maria Full of Grace" and "The Life and Death of Peter Sellers." Shoolery also has created advertising for the HBO series "The Sopranos," "Deadwood," "Entourage" and "Oz." Other recent cable projects have included "Sons of Hollywood" for A&E.

http://www.shoolerydesign.com/

For additional information on the news that is the subject of this release or for a demo please contact Kyle Borg.

Biggytv.com (along with its affiliated companies, L.A. Ideas, Inc., and Shoolery Design, Inc.,) is located at 6222 Wilshire Blvd., Suite # 400, Los Angeles, CA 90048. The phone number is 323-930-5409. For more info., please visit http://www.biggytv.com/.

Contact: Kyle Borg L.A. Ideas, Inc. 323-930-5409 kyleb@laideas.com

This release was issued through eReleases(TM). For more information, visit http://www.ereleases.com/.

CONTACT: Kyle Borg of L.A. Ideas, Inc. and BiggyTV, +1-323-930-5409 or
kyleb@laideas.com

Web site: http://www.biggytv.com/
http://www.shoolerydesign.com/