SAN FRANCISCO, CA -- (MARKET WIRE) -- 03/20/07 -- MarketTools, Inc. announced today the appointment of Steve Cakebread, chief financial officer of salesforce.com, to its Board of Directors. Cakebread brings more than 25 years of experience with high-growth technology firms and adds depth in financial expertise to the company's Board.

Cakebread joins a Board of Directors with notable experience in market research, marketing and technology, including executives from Procter & Gamble, General Mills, WPP and Dataquest, and partners from well-established technology venture firms ComVentures and Oak Hill Venture Partners.

"Steve Cakebread has tremendous depth of experience and insight into how companies can drive a dramatic shift in their industry by bringing innovative solutions to the marketplace at just the right time," said Judith Hamilton, chairman of MarketTools. "We are fortunate to have him on our board and look forward to his contributions to MarketTools' growth and success as we deliver breakthrough capabilities that create new levels of market insight."

"MarketTools has already proven its ability to establish unique market research solutions that resonate with today's world of highly connected and vocal consumers," said Cakebread. "MarketTools is in an exciting market with tremendous potential for innovation and growth -- much like the CRM industry of just a few years ago -- and I am excited to be part of its Board."

As chief financial officer of salesforce.com, Cakebread is responsible for managing its global financial initiatives and elevating its software service deliverability. Prior to joining salesforce.com, Cakebread was senior vice president and chief financial officer at Autodesk, where he oversaw the company's corporate financial operations, as well as managed the Information Technology Systems and Business Development departments. Cakebread also worked as vice president of finance for Silicon Graphics World Trade and held a number of principal positions at Hewlett-Packard.

Cakebread earned his Bachelor of Science from the University of California at Berkeley and holds a Master of Business Administration from Indiana University.

About MarketTools

MarketTools is the defining provider of on-demand market research, giving companies and individuals the ability to continuously understand their target customers through innovative approaches based on advanced technology, research expertise, global market reach and an online panel community of over 2.5 million individuals worldwide. MarketTools' full-range of research applications and services provide organizations from Fortune 500 companies to small businesses and non-profits with unique access to their target markets to uncover unmet needs, reduce time to market and capture market share. Further information: www.markettools.com.

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