Sybase 365, a subsidiary of Sybase, Inc., has announced a partnership with blueapple.mobi to provide Internet-based multimedia – including podcasts, Flash video and audio – to users of Sybase 365’s mFolio on mobile handsets.

blueapple.mobi enables streaming of rich multimedia content from Internet sites to mobile handsets in real-time. Carriers and media portals do not need to format content and reconfigure handsets, which means rollout to wireless customers is quick and easy. Through the integration of blueapple.mobi into mFolio, users will be able to locate and consume exactly the content they want at anytime and from anywhere, simply by clicking on a link.

mFolio is an advanced mobile browsing technology that delivers device-optimized mobile Web and syndicated content experience to an operator’s end user. Today, by using RSS, Virgin Mobile customers can receive continually updated content and articles from their favorite Web pages, and receive a quick glance at what has changed. Content is then delivered to the customer’s phone, providing a unique, mobile Web experience.