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Improving the Efficiency of SOA-Based Applications
jhv1blz5 wrote: The article validated SOA as an IT architecture paradigm that can be leveraged in many ways. Taking data storage, scalability and application performance to a nifty level using SOA Application Grid infrastructure will no doubt enhance data and application performance on Oracle architecture platforms, it also has the promise of a cost effective and efficient IT delivery model. The very benefits of SOA.
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From the Wires
Adspace Networks Expands Digital Mall Network to Detroit
Southland, Lakeside and Laurel Park Place Malls Join the Largest Digital Mall Network in the Country

By: PR Newswire
Apr. 2, 2007 01:30 PM

NEW YORK, April 2 /PRNewswire/ -- Adspace Networks, Inc., owner of the largest in-mall digital advertising network in the country, has expanded its Adspace Mall Network to include the Southland, Lakeside and Laurel Park Place malls in the Detroit market.

The Adspace Mall Network is a national network of digital displays called "Smart Screens" located throughout 45 upscale shopping malls in 14 top DMAs across the U.S.

The digital advertising network features programming called "Today's Top Ten," which showcases a mall's top 10 sales items that week. The "Today's Top Ten" program works like this:

-- Each week, retailers in the mall compete to be featured on the screens by submitting their best deals including original prices and total savings -- Adspace then chooses the 10 best deals; -- Then produces each one into a 12-second spot, which is free to retailers; -- Each week, there are typically 10-featured specials running in a six minute loop of local and national advertising and mall events.

"The enthusiasm about our "Today's Top Ten" program has helped the Adspace Mall Network expand and solidify its relationships with both mall shoppers and advertisers," says L. Jeff Jensen, president, Adspace Networks.

In addition, Adspace Networks has also hired Trudi Wichlacz to serve as the regional sales manager in Detroit. Ms. Wichlacz comes to Adspace Networks with from Clear Channel Radio where she served as a retail account manager and worked with companies including Kroger, McDonald's and Metro Detroit Ford Dealers. Prior to her work with Clear Channel, Ms. Wichlacz worked as an account executive at Analysts International.

"Our Smart Screens will enable Detroit mall shoppers to navigate malls easier and quickly find the "Top Ten" deals for gifts and sale items throughout the entire mall," says William Ketcham, executive vice president, CMO, Adspace Networks Inc.

About Adspace Networks, Inc.

Adspace Networks, Inc. owns and operates the Adspace Mall Network, the largest in-mall digital video advertising network in the country. Currently located throughout 45 upscale malls across the United States, the network consists of 525, nine-foot tall plasma screens -- called "Smart Screens." The Smart Screen displays show programming which combines a mix of the top sale items in the mall, mall events, and local and national advertising. The network reaches nearly 50 million affluent consumers each month, and is particularly effective at reaching teens, young adults, and women. Adspace is also a charter member of the Out-of-Home Video Advertising Bureau (OVAB), an organization that will help provide standards and best practices for the burgeoning out-of-home video advertising industry.

This release is available on the KCSA Worldwide Web site at http://www.kcsa.com/. CONTACT: Anne Donohoe / Jennifer Handshew / Christa Conte KCSA Worldwide 212.896.1261 / 212.896.1272 / 212.896.1238 adonohoe@kcsa.com / jhandshew@kcsa.com / cconte@kcsa.com

Adspace Networks, Inc.

CONTACT: Anne Donohoe, +1-212-896-1261, adonohoe@kcsa.com, Jennifer
Handshew, +1-212-896-1272, jhandshew@kcsa.com, or Christa Conte,
+1-212-896-1238, cconte@kcsa.com, all of KCSA Worldwide for Adspace Networks,
Inc.

Web site: http://www.kcsa.com/

Published Apr. 2, 2007
Copyright © 2007 SYS-CON Media, Inc. — All Rights Reserved.
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Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

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