SAN DIEGO, April 4 /PRNewswire/ -- In response to the recent implosion of the subprime mortgage market, Ad Authority has launched a free marketing initiative designed to assist both consumers and lenders through this period of uncertainty. For the rest of April, Ad Authority is offering qualifying subprime lenders the opportunity to receive leads at no cost as a means of keeping their pipelines full, as well as assisting consumers that are currently falling through the cracks of the system while financial companies are focused on ensuring their own survival.

"Right now the mortgage industry is in a state of shock and the consequences are being felt in myriad ways. Mortgage companies have been forced to slash their marketing budgets which creates a cascade of effects," according to Ad Authority COO Ben Martin. "The lenders' pipelines dry up, consumers aren't being presented with the opportunities they need to meet their financial needs, and everyone gets hurt in the long run. We want to short-circuit this cycle and prevent as much lasting damage to both the industry and consumers' lives as possible."

Ad Authority has long been a leading marketer in the subprime mortgage area, working with both refinance and purchase clients to meet the needs of consumers. "This is something we feel strongly about not only because of what it means to our business, but what it means to people's lives," states CEO Jason Kulpa. "Many people turn to the Internet for mortgage information when other outlets haven't been able to assist them so making sure that they're connected with lenders during this time carries an importance that goes beyond the short-term profit associated with a lead price."

Along with helping consumers, the company's goal is to help lenders that have been affected, both loyal customers as well as new ones. Ad Authority strongly believes in building lasting relationships with clients and is committed to doing their part to help the industry through this challenge. For more information on the program or to see if you qualify to receive free marketing, please contact Ryan Borton at 619-819-6952.

Contact: Ryan Borton ryan@financebox.com Direct: (619) 819-6952 http://www.adauthority.com/

This release was issued through eReleases(TM). For more information, visit http://www.ereleases.com/.

CONTACT: Ryan Borton of Ad Authority(TM), Inc., +1-619-819-6952,
ryan@financebox.com

Web Site: http://www.adauthority.com/