ARLINGTON, VA -- (MARKET WIRE) -- 04/05/07 -- buySAFE, Inc. (www.buysafe.com), the leading
trust and safety company for e-commerce transactions, today announced that
Home Décor Products (www.hdpi.com), the leading home improvement e-Tailer,
has selected buySAFE's Trust Seal and bonding services for seven of its
websites. Customers of Home Décor Products will now see the buySAFE Seal,
one of the strongest trust signals in e-commerce, and will also be able to
guarantee their purchases with a buySAFE bond guarantee at checkout when
shopping on www.barbecues.com, www.poolclick.com, www.absolutehome.com,
www.knobsandthings.com, www.chefscorner.com, www.hechinger.com, and
www.christmascatalog.com. The company's www.HomeClick.com will integrate
with buySAFE later in 2007.
"buySAFE is partnering with leading online retailers such as Home Décor
Products to create a win-win scenario by making online shopping a trusted,
reliable and worry-free experience for customers," said Jeff Grass, CEO,
buySAFE. "By ensuring that every online transaction is a safe and trusted
one, buySAFE aims to increase customer satisfaction while boosting
conversion rates, revenue, and profits on the Home Décor Products'
websites."
The buySAFE Seal certifies to online shoppers that the merchant they are
buying from is trustworthy and reliable, has been rigorously screened, and
is continuously monitored by buySAFE. To qualify for the buySAFE Seal,
online merchants must pass the buySAFE certification process, which ensures
that they are financially sound, reliable, and committed to delivering on
the terms of the sale. buySAFE is the world's first and only company to use
surety bonds to guarantee online transactions, and is backed by leading
surety providers Liberty Mutual, Travelers and ACE USA.
"Home Décor Products' mission is to sell products for every inch of the
home, with a range of price tags that fits every household budget," said
Mike Golden, President and CEO, Home Décor Products. "We chose to integrate
buySAFE onto our network of websites because we believe it is the best
solution for increasing customer satisfaction and confidence with our
enormous and diverse customer base."
Home Décor Products is an authorized dealer of products from more than 750
premium brand-name kitchen, bath, hardware, lighting, tableware, fireplace,
outdoor and home decor manufacturers. The company offers more than 2
million home-improvement products at competitive prices through its ten
websites, each specializing in different segments of the growing
home-improvement market.
buySAFE's announced last week that DVD Planet, the third largest DVD
retailer on the Internet, has chosen the buySAFE Trust Seal and bonding
services for its website. buySAFE also recently announced that shopping
cart provider Cart32 has integrated the buySAFE trust solution into its
suite of e-commerce products, and that cart provider 3dCart will also soon
be integrating the buySAFE solution. buySAFE also recently announced that
MIVA Small Business Solutions and Zoovy are offering their merchants the
ability to integrate the buySAFE Seal and bonding services.
About buySAFE
buySAFE, Inc. helps to create a safe, and stress-free online shopping
environment. buySAFE certifies merchants, identifies reputable online
businesses with the buySAFE Seal, and uses surety bonds to provide broad
protection for individual buyers from online transaction risks. buySAFE has
issued more than 11 million surety bonds on individual online purchases.
buySAFE also benefits online merchants by increasing trust and confidence
of their shoppers, which results in higher website conversion rates. There
are currently more than one million items bonded with buySAFE that can be
found at www.buysafeshopping.com. buySAFE is headquartered in Arlington,
Virginia. More information can be found at www.buysafe.com.
HomeClick.com, Home Décor Products' first website, serves as the flagship
retail outlet for the Company. The site boasts a strong catalogue of luxury
products manufacturers at competitive prices, including Toto, Jado,
Herbeau, Lenox, Waterford, Versace, Quoizel, Viking, and more.
Home Décor Products, Inc. is an authorized dealer offering more than 750
branded kitchen, bath, hardware, lighting, tableware, fireplace, outdoor
and home Décor products at competitive prices. Home Décor Products, Inc.
also sells its products in the B2B market, operating a Professional
Partnership Program comprised of more than 5,000 architects, designers,
general contractors and builders.
Media Contact:
Morgan Magilligan
Atomic PR
(415) 402-0230 Email Contact
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