NEW YORK, NY -- (MARKET WIRE) -- 04/05/07 -- Ckrush Entertainment, Inc., a subsidiary of Ckrush, Inc. (OTCBB: CKRH) and Echo Bridge Entertainment, LLC, announced today that Comedy Central has acquired the exclusive U.S. television rights to the feature film comedy "Artie Lange's Beer League." Comedy Central, television's only all-comedy network, will premier "Beer League" for television audiences in the fall of 2007. The uproarious film, starring Howard Stern sidekick Artie Lange, was released theatrically in September 2006 by Echo Bridge Entertainment. The film was produced by Ckrush Entertainment and Identity Films.

"There is no more perfect television home for 'Artie Lange's Beer League' than Comedy Central," commented Jeremy Dallow, President of Ckrush, Inc. "We are thrilled the film will have its television premiere on this network."

"Artie Lange's Beer League" mixes beer, broads and softball to hilarious results in the over-the-top comedy about a group of adult misfits. Artie (Artie Lange) is an unemployed underachiever who still lives with his mother and plays in a small town softball league in New Jersey with his rag-tag group of friends. After Artie's team is threatened with permanent expulsion from their softball league after being jailed for yet another fight on the field, they must rally and move from last place to first to stay in the league. Artie meanwhile has fallen for a local girl with a bit of a past. With everything on the line, Artie and his teammates go for the wins and try to survive the comedy and chaos along the way.

Along with Artie Lange, the film's cast includes Ralph Macchio ("Karate Kid"), Anthony De Sando ("Hysterical Blindness"), Cara Buono ("Hulk," HBO's "Sopranos"), Jimmy Palumbo, Jerry Minor, Laurie Metcalf and Seymour Cassel ("The Life Aquatic"). The film was co-written by Lange and Frank Sebastiano, who makes his directing debut. The film was produced by Anthony Mastromauro and Executive Produced by Gregory Cohen, Jeremy Dallow, Jonathan Gilbert, Steven Angel and Jim DiLorenzo.

About COMEDY CENTRAL

COMEDY CENTRAL, television's only all-comedy network, is a 24-hour, advertiser-supported, basic cable comedy service available to over 91 million viewers nationwide and is the #1 network in primetime among men 18-24 and men 18-34 as well as a consistent Top Ten-rated network among all adults 18-49. With on-air, online and on-the-go mobile technology, COMEDY CENTRAL gives its audience access to the cutting-edge, laugh-out-loud world of comedy wherever they go. Hit series include "The Sarah Silverman Program," "RENO 911!," "The Colbert Report," "Mind of Mencia" and the Emmy® and Peabody® Award-winning series "The Daily Show" with Jon Stewart and "South Park." COMEDY CENTRAL is owned by, and is a registered trademark of, Comedy Partners, a wholly owned division of VIACOM Inc.'s MTV Networks. For more information visit COMEDY CENTRAL's press-only Web site at www.comedycentral.com/press or the network's consumer site at www.comedycentral.com.

About Ckrush, Inc.

Ckrush, Inc. is an innovative entertainment and interactive media group that seeks to capitalize on the global convergence of the traditional entertainment industry and the "participatory pop culture" revolution of online communities and digital technology. Ckrush produces feature films and other content and develops and maintains web sites, including online communities, primarily geared towards young adults 18-34. Ckrush feature film productions include "Beer League," starring Artie Lange, and "National Lampoon's TV the Movie," starring Steve O and Wee Man of "Jackass" fame; and "National Lampoon's Pledge This," starring Paris Hilton. Ckrush's "LiveMansion.com" (http://www.livemansion.com/) is a fully interactive social network. Ckrush recently acquired the businesses of Trisoft Media and AudioStreet consisting of website design, development, hosting, advertising and media placement and the online communities. For additional information please visit http://www.ckrush.net/

About Echo Bridge

Echo Bridge Entertainment is an independent distribution company that acquires and distributes motion pictures, television programming, home entertainment, family entertainment and video-on-demand content throughout the world. Formed in 2003, Echo Bridge bolstered its distribution infrastructure and library with its February 2005 acquisition of Platinum Disc Corporation giving Echo Bridge's domestic home entertainment division direct-to-store DVD distribution capabilities. Echo Bridge has a current library of over 3,600 titles including "Mortuary" directed by Tobe Hooper, "The Big White" starring Robin Williams, Holly Hunter and Woody Harrelson and "Memory" starring Billy Zane, Dennis Hooper and Ann-Margret and 19 new miniseries and 96 television movies from RHI Entertainment. For more information visit www.ebellc.com

Forward-Looking Statements

This release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements are based on management's current expectations or beliefs, and are subject to uncertainty and changes in circumstances. Actual results may vary materially from those expressed or implied by the statements herein due to changes in economic, business, competitive, technological and/or regulatory factors; acquisitions of dispositions of business assets; and the potential impact of future decisions by management. More detailed information about these factors may be found in filings by Ckrush, Inc. with the Securities and Exchange Commission. Ckrush, Inc. is under no obligation to, and expressly disclaims any such obligation to, update or alter its forward-looking statements, whether as a result of new information, future events, or otherwise.

Contact:
Ckrush, Inc.
Jeremy Dallow
212-564-1111

Mercantile Ascendency NewsWire
Angela Junell
214-461-3411
ajunell@mercantileascendency.com