FORT LEE, N.J., April 9 /PRNewswire/ -- TRANZACT, a portfolio company of Halyard Capital and the market leader in fully integrated, end-to-end, on- and off-line customer acquisition solutions for large brands, announced that it has hired Steven Dexter as Vice President of New Business Development.

"Steve is an effective and energetic business development leader with a track record of success in the financial services, insurance, and telecommunications markets," said David Graf, TRANZACT's President and CEO. "He has hit the ground running to help us grow both our on- and off-line lead generation and customer acquisition efforts."

Prior to joining TRANZACT, Dexter was most recently Vice President, Sales and Business Development for ChoicePoint Precision Marketing where he was responsible for a 20-person business development team with a substantial revenue budget. Before that he held positions of increasing responsibility including Vice President of the Financial Services sector.

Prior to ChoicePoint, Dexter held various sales and business development positions at TransUnion, including Director of Sales. He also worked for Interealty Corporation and Wallace Computer Services, Inc.

About TRANZACT

Based in Fort Lee, NJ, TRANZACT is the leader in providing end-to-end technology-driven customer acquisition solutions to the financial services and media and telecommunications sectors. TRANZACT leverages and integrates sophisticated digital, data and direct marketing solutions to deliver qualified leads, fully provisioned sales, and robust customer management systems to brands seeking to acquire and manage large numbers of customers. TRANZACT is majority-owned by Halyard Capital. Additional information about TRANZACT can be found at http://www.tranzact.net/.

About Halyard Capital

Halyard Capital is a New York-based private equity fund with $350 million of capital under management focused on investing in media, communications, and business services companies. The Fund specializes in middle-market leveraged buyouts, growth equity, and structured equity investments. Halyard invests in and works closely with exceptional management teams in companies with defensible market positions and franchise characteristics which generate strong cash flow and operate in attractive growth markets. The Fund will commit up to $40 million to individual portfolio companies and has the ability to complete larger transactions utilizing its network of investment partners. Additional information regarding Halyard's strategy, principals, and investments can be found at http://www.halyard.com/.

CONTACT: Linda Barba, Project Marketing Inc. for TRANZACT,
+1-610-889-2036, lbarba@projectmarketinginc.com

Web site: http://www.tranzact.net/
http://www.halyard.com/