SAN FRANCISCO, CA -- (MARKET WIRE) -- 04/09/07 -- Loyalty Lab, Inc., the leading on-demand loyalty solution, announced today it has inked a partnership with Goodmail Systems, Inc., creator of the CertifiedEmail system of trusted email, to ensure delivery of branded email messages sent from Loyalty Lab's on-demand Customer Relationship Manager Suite.

Loyalty Lab's Software-as-a-Service solution lets consumer brand marketers create and send campaign and triggered email on the same platform that manages their loyalty program, promotions and campaign management. Goodmail's CertifiedEmail system ensures 100% delivery and automatic rendering of links and images so branded messages with specific calls to action, such as a targeted promotion with a special offer for loyalty program members, will arrive intact in the shopper's inbox. CertifiedEmail is presented with a special blue ribbon envelope icon that visually differentiates it as an authentic message that comes from a legitimate sender.

"We are delighted to be working with Loyalty Lab, and welcome them and their customers to CertifiedEmail," said John Ouren, president, Goodmail Systems. "Loyalty Lab has expertise in customer retention and loyalty and our working together provides brand marketers an extra layer of assurance that their integrated customer messaging will remain consistent and actionable."

"Email is such a core component of any customer initiative that it's an absolute imperative customers get the branded content and calls to action marketers are creating for them," said Mark H. Goldstein, CEO of Loyalty Lab, Inc. "Goodmail is just the kind of intuitive, tech-savvy partner that our marketer clients deserve to have in their corner."

About Loyalty Lab, Inc.

Loyalty Lab, based in San Francisco, is the leader in on-demand loyalty and relationship marketing solutions for consumer brands. Loyalty Lab's flagship Customer Relationship Manager Suite provides retailers and service companies with integrated and on-demand loyalty program management, email, campaign management, and incentives from a single desktop. Clients include New York & Company, Brookstone, RedEnvelope, 1-800-Flowers.com, Smith & Hawken, Bally Total Fitness and a number of other prominent retail and service companies. For more information visit www.loyaltylab.com.

About Goodmail Systems, Inc.

Goodmail Systems' CertifiedEmail service is the only system of its kind that assures delivery of opt-in email with all links and images automatically rendered intact. Developed to restore trust between volume senders and individuals, CertifiedEmail imprints messages with cryptographically secure tokens that vouchsafe email authenticity and legitimacy. Available only to senders meeting strict standards for best email practices and low complaint rates, CertifiedEmail messages are presented to users with a unique blue-ribbon icon, providing a measure of security against phishing. Recent case study data from the largest email marketers and financial senders show click-through rates as much as 32 percent higher and email business results (logins, sales) improved by up to 30 percent. CertifiedEmail is supported by leading mailbox providers such as AOL and Yahoo! as well as a wide network of industry leading email platforms, security solutions, and email service providers. For more information, please visit www.goodmailsystems.com.

Contact:
Renee Deger
Public Relations Manager
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415-659-8270 ext. 812