BOCA RATON, Fla., April 11 /PRNewswire/ -- TradeKing, a nationally licensed online broker dealer, today announced a new communications initiative designed to bring a more engaging, collaborative approach to the traditionally "nameless and faceless" world of online trading. Leveraging the open, transparent and content-sharing precepts of Web 2.0, TradeKing is launching its "conversationality campaign" through a variety of vehicles including blogging, a YouTube video ( http://www.youtube.com/watch?v=S7gVRzANuBU ) and a series of provocative online/offline ads, which feature fictional TradeKing clients swapping pithy sound-bites on the art of trading.

Created with the help of Philadelphia-based ad agency Stick and Move, the new initiative is in keeping with TradeKing's overall philosophy that trading should be simple and transparent for all. To that end, the online broker offers a range of social networking capabilities to promote collaborative learning and community sharing, including the ability for TradeKing clients to start their own free trading blog, search for like-minded traders, and read other traders' blogs, profiles and commentary. TradeKing CEO Don Montanaro offers his own blog on the site ( http://bigdog.financialblogs.com/blog ), making him a stand-out in the financial services community. On his blog, besides sharing a rare window into the dynamics of his management team and culture, Don has also spoken openly about hot topics from penny pricing in options, to industry consolidation to the New York Stock Exchange going digital, and more.

In addition, the site's free RSS Newsreader lets members consolidate all their favorite news sources into a single screen that constantly searches for updates. Members can publish their verified trade history with the Certified Trades feature and share their trades with other members.

"People socially network about investments in the real world. It's a natural extension to have these conversations amplified through technology," said Donato Montanaro, Jr., CEO of TradeKing. "It's relevant and interesting for people of like-minds to connect. Our social networking tools make this possible in the online trading space."

TradeKing was recently selected as one of the five best Web-based online brokers in Barron's 12th annual survey of Best Online Brokers. An award of four stars was given to each of the five top brokerage firms in the survey. TradeKing's position topped other well-established industry participants, including E-Trade, Charles Schwab, Bank of America, Wells Fargo and Scottrade. The survey ranked TradeKing second (out of 15 Web-based brokers) for both "Usability" and "Cost". This recognition comes just six months after the fast- growing options and equity trading site was named "Top Discount Broker" by SmartMoney magazine in August 2006.

About TradeKing

TradeKing, at http://www.tradeking.com/ , is a nationally licensed online broker dealer offering simple, low flat fees ($4.95 per trade plus $.65 per option contract, with no hidden fees or account minimums. The TradeKing Web- based platform features powerful online equity, options and fixed-income trading tools including real-time portfolio information, advanced order entry, customized charting and alerts, free research and integrated news, stock, option and mutual fund screeners, volatility charts, a pricing probability calculator, enhanced option chains and interactive educational information.

TradeKing also features innovative community networking capabilities to help connect like-minded traders for enhanced strategy development and information sharing. TradeKing provides self-directed investors with discount brokerage services, and does not make recommendations or offer investment advice. Online trading system response and access times may vary due to market conditions, system performance, and other factors. Non-U.S. residents may be subject to country-specific restrictions. Options involve risk and are not suitable for all investors. Please read Characteristics and Risks of Standardized Options available at http://www.tradeking.com/ .

1 "Best Discount Broker" by SmartMoney 8/1/06, based on: Commissions/Fees; Customer Service; Mutual Funds; Trading Tools; Research; Banking Amenities. Reprinted by permission of SmartMoney (C) 2006. SmartMoney is a joint publishing venture of Dow Jones & Company, Inc. and Hearst Communications, Inc. All Rights Reserved Worldwide

2 See http://www.tradeking.com/ for more details on trade commissions for low priced stock, bonds, mutual funds and other securities.

CONTACT: Kathy Wilson for TradeKing, +1-781-652-0499,
kwilson@tieronepr.com; or Jared Scott for Stick and Move, +1-215/592-0920,
jscott@stickandmove.com

Web site: http://www.tradeking.com/
http://bigdog.financialblogs.com/blog
http://www.youtube.com/watch?v=S7gVRzANuBU