SANTA MONICA, Calif., April 16 /PRNewswire/ -- Traction Public Relations, one of the largest video game specific public relations agencies in the country, announced today that they are now the official agency of record for the 1C Company. Traction has previously represented 1C for two years at the former E3 in over 60 successful press briefings. Based on this history 1C has chosen Traction to launch them in the US market with their newest games and corporate strategy.

"Traction Public Relations has proven to me its unique ability to provide unparalleled public relations, making it the perfect choice to bring 1C's news to the United States," said Anatoly Subbotin, Public Relations Manager of 1C Company. "1C is expanding greatly and opening several new offices, we feel Traction is the right partner to launch our company and products in the US."

1C Company specializes in distribution, publishing and development of interactive entertainment products and business software. Founded in 1991, 1C has become the leading publisher and distributor of computer games in Eastern and Central Europe. 1C Company is widely acknowledged as a game developer and has several internal studios. In-house developments include IL-2 Sturmovik, IL-2 Sturmovik: Forgotten Battles, Aces Expansion Pack, Pacific Fighters and Theatre of War. 1C Company works as a publisher and producer with over 30 independent development studios and has produced over 100 projects for PC and consoles.

For more information about 1C Company, please visit: http://int.games.1c.ru/

About Traction Public Relations

Headquartered in Santa Monica, California Traction Public Relations is one of the largest video game specific public relations agencies in the country. Two offices are filled with a dedicated staff that has a deep knowledge of the industry while providing highly competitive rates. Traction provides media relations, media training and crisis communications tailored to meet the needs of today's developers and publishers.

To learn more about Traction Public Relations, visit http://www.tractionpr.com/. CONTACT: Traction Public Relations David Tractenberg, 310-453-2050 ext. 111 david@tractionpr.com

CONTACT: David Tractenberg of Traction Public Relations,
+1-310-453-2050, ext. 111, david@tractionpr.com

Web site: http://www.tractionpr.com/

Company News On-Call: http://www.prnewswire.com/comp/133897.html