|By PR Newswire||
|April 17, 2007 03:00 AM EDT||
LAS VEGAS, April 16 /PRNewswire/ -- National Association of Broadcasters Conference (NAB), Sony Booth #SL2823 (South Hall 1) -- Sony Creative Software, a leading provider of video and audio editing software applications, in conjunction with AMD , a leading global provider of innovative microprocessor and graphics solutions, demonstrated a 64-bit technology preview version of Vegas(R) editing software running on 64-bit Dual-Core AMD Opteron(TM) processor-based and AMD Quad FX computing platforms. The technology preview demonstrated a native 64-bit pre-release version of Vegas software running on AMD64 processor-based hardware and 64-bit Microsoft(R) Windows(R) Vista(TM) Ultimate operating system.
"HD content production workflows really push 32-bit computing platforms to the limit. Many performance barriers are removed when you combine the 64-bit Vista operating system, native 64-bit software and 64-bit hardware technologies from processor providers like AMD," stated Dave Hill, vice president of technology for Sony Creative Software. "A software-only solution like Vegas is perfectly positioned to take advantage of the increased memory and threading capabilities available in the 64-bit world. Technology such as the AMD64 computing platform will dramatically enhance our software's capability to more quickly and reliably help the user deliver every type of project -- from simple corporate productions to the most demanding HD feature-length productions."
"AMD64 is the artist's computing platform, Vista Ultimate is the artist's operating system and Sony Vegas software is the most intuitive and artist-friendly NLE software available," said Charlie Boswell, director of Digital Media and Entertainment for AMD. "64-bit Vegas on Vista and AMD64 computing platforms promises to obliterate previous limitations and allow artists to create at the speed of thought."
Sony Creative Software plans to release a 64-bit version of Vegas software by the end of 2007.
About Sony Creative Software
Sony Creative Software inspires artistic expression with its award-winning line of products for digital video, music, DVD, and audio production. As a subsidiary of Sony Corporation of America, the company also develops applications that enhance the experience for users of Sony hardware devices. Sony Creative Software customers span the globe and include seasoned professionals in the film, television, video game, and recording industries, as well as students, educators, hobbyists, and enthusiasts. For more information, visit http://www.sonycreativesoftware.com/.
About AMD Solutions
Advanced Micro Devices is a leading global provider of innovative processing solutions in the computing, graphics and consumer electronics markets. AMD is dedicated to driving open innovation, choice and industry growth by delivering superior customer-centric solutions that empower consumers and businesses worldwide. For more information, visit http://www.amd.com/.Sony Creative Software
Web site: http://www.amd.com/
Web site: http://www.sonycreativesoftware.com/