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If It’s Worth Doing, It’s Worth Doing...Twice?
suedunnell wrote: Hi Again - I should add my name to comment #1 above and ask that if anyone has questions, they can either post them here or ask me directly: Sue Dunnell PowerBuilder Product Manager 978 287 1752 sue.dunnell@sybase.com
Jul. 3, 2009 03:52 PM EDT
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LSI Enables New Video Distribution Applications with Industry's First Single-Chip Multi-Format HD Transcoder
LSI DX-1710 HD transcoder product line allows seamless distribution of MPEG-2, H.264, and VC-1 content over IPTV and broadband n

By: PR Newswire
Apr. 17, 2007 12:00 PM

LAS VEGAS, April 17 /PRNewswire-FirstCall/ -- NAB -- At NAB2007 (booth # SU13517), LSI Corporation today introduced the industry's first single-chip high definition (HD) MPEG-2 to H.264 transcoder with the performance and quality required for professional video and broadcast applications. Capable of transcoding either HD or multiple standard definition (SD) video streams in real-time, the LSI DX-1710 gives satellite TV and IPTV service providers a way to convert widely available MPEG-2 content into high quality H.264 content for delivery over their bandwidth-constrained delivery networks.

"In today's broadcast market you'll find IPTV network operators standardizing on the bandwidth efficient H.264 format and satellite TV service operators migrating their delivery infrastructure to H.264," said IdaRose Sylvester, senior analyst for IDC. "A significant challenge is the lack of HD and SD content available in the H.264 format. Companies that offer solutions to transcode widely available and easily accessible MPEG-2 content into H.264 format in real-time are helping make high quality television viewing a reality."

Based on the flexible LSI Domino[X]TM media processor architecture, the single-chip LSI DX-1710 platform performs 250 billion operations per second (BOPS) and is part of the LSI Domino[X] Pro family of products. It can transcode a single channel of HD video (1920x1080i @ 30fps) from MPEG-2 to H.264 in real-time at a significantly lower bit-rate -- and with almost no change to video quality. Due to its programmability, the DX-1710 also can be configured to transcode two SD streams simultaneously in real-time from MPEG-2 to H.264, or one SD stream of MPEG-2 to VC-1, thus offering the highest level of codec density for SD transcoding applications.

"VC-1's growth in popularity for the delivery of high-definition content over IPTV and through popular services such as the Xbox Live Marketplace, makes the LSI real-time transcoder an important tool for the industry," said Tim Harader, senior business development manager of Consumer Media Technology at Microsoft Corporation. "Bringing more MPEG-2 content into the VC-1 ecosystem ensures not only the highest quality, but also bandwidth efficiency."

"Transcoding and converting between video formats is becoming increasingly important as electronic delivery of content becomes pervasive," said Jim Taylor, senior vice president and general manager of the Advanced Technology Group at Sonic Solutions. "The introduction of the Domino[X] Pro product family enables further evolution into new applications, such as downloading and burning DVD content with transcoding capability in point-of-purchase kiosks and in consumers' set-top boxes."

"Transcoding is an efficient solution for distributing bandwidth-hungry high quality HD and SD content across multiple network topologies," said Bob Saffari, senior director of marketing, Advanced Video Products, LSI. "The LSI DX-1710 is a flexible transcoding and transrating solution supporting a wide range of applications. It is an easy to implement single-chip solution producing superior video quality, reducing risk and lowering system development cost."

The LSI Domino[X] Pro family of products provides professional broadcasters with a one-stop-shop of video processing technology. Whether it's multi-pass broadcast encoding with H.264 / MPEG-4 AVC, or VOD content authoring with VC-1, or MPEG-2 encoding for legacy systems, the Domino[X] Pro family offers future-proof, low risk solutions by scaling to support a full spectrum of professional products.

For more information on the DX-1710 HD transcoder platform and the Domino[X] architecture, please visit http://dominox.lsi.com/.

For more information on trends in the professional video and broadcast infrastructure market, please visit the LSI podcast series at http://www.podtech.net/lsi.

About LSI

LSI Corporation is a leading provider of silicon-to-systems solutions that are used at the core of products that create, store and consume digital information. LSI offers a broad portfolio of capabilities including custom and standard product ICs, host bus and RAID adapters, storage area network solutions, and software applications. LSI products enable leading technology companies in the Storage, Networking and Consumer markets to deliver some of the most advanced and well-known electronic systems in the market today. More information is available at http://www.lsi.com/.

Editor's Notes: 1. All LSI news releases (financial, acquisitions, manufacturing, products, technology, etc.) are issued exclusively by PR Newswire and are immediately thereafter posted on the company's external website, http://www.lsi.com/. 2. LSI and the LSI logo design are trademarks or registered trademarks of LSI Corporation. 3. All other brand or product names may be trademarks or registered trademarks of their respective companies.

LSI Corporation

CONTACT: Kirby Kish of LVA Communications, +1-650-454-0583,
Kirby@lva.com, for LSI Corporation

Web site: http://www.lsi.com/

Published Apr. 17, 2007— Reads 181
Copyright © 2007 SYS-CON Media, Inc. — All Rights Reserved.
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