LOS ANGELES, CA -- (MARKET WIRE) -- 04/17/07 -- 2 chix, the most popular brand in trendy
maternity wear, has just announced a new product launch... introducing the
arrival of the all new "40 Week Skirt." The 40 Week Skirt is a unique
maternity product that is designed to fit a woman's changing body
throughout the duration of her pregnancy while maintaining comfort, support
and style.
"We wanted to create a skirt that a woman can buy in her first trimester
and continue wearing throughout her pregnancy. The design challenge was
difficult and to ensure that we made a solid product, my business partner
and I both tested the 40 Week Skirt throughout the duration of our own
pregnancies and what we achieved is a product that stylishly compliments a
woman's rapidly changing body while maintaining comfort and support," added
Amy Bright co-founder of 2 chix. "In addition to the comfort factor, the
skirt is cut on a bias, so it's figure flattering and ultra sexy."
The 40 Week Skirt takes moms-to-be through the entire 9 months and beyond.
"In testing the 40 Week Skirt, we also found the skirt to be an excellent
transitional item following delivery," says Natasha Koudsi, co-founder of
2chix. The skirt is one size fits all and works on tall or small, and bumps
of all sizes. It is designed with an extra wide waistband that can be
stretched or tightened with a drawstring. The 40 Week Skirt is available in
two colors (army and black) and is priced at $58.00.
The skirt is a perfect companion piece for the entire line of 2 chix trendy
tanks and tees. For a more casual look, the skirt can be paired with the
layered 2 chix tees and tanks or it can be made sexier with a bare
mid-section as illustrated on the model wearing the tee "Pregnant is the
new sexy" which sells for $38.00.
The 2 chix line has been featured on television and in various magazines as
a popular fashion staple for expectant celebrity moms. The hilarious
"knocked up" tee
was recently worn by Jaime Pressly and featured on the April 12th episode
of "My Name Is Earl."
The entire 2 chix line including the 40 Week Skirt is made with 100%
pre-washed, vintage-style cotton that is big on comfort, extra soft and
ultra stretchy. The 2 chix collection can be found online at www.2chix.com
or by visiting one of their many retail partners in over 180 locations
worldwide.
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